To Sally Lee the social communication of Conbipel

SallyLee, Digital Creative brand of Spencer & Lewis, an independent communications group associated with UNA - Companies in Communication Unite, announces the acquisition of the brand Conbipel within its client portfolio. The creative agency will manage the brand's social activities on META (Instagram and Facebook) and TikTok with the goal of accompanying its repositioning journey and strengthening its digital presence.

Founded in 1958, Conbipel is a historic Italian clothing brand., known for the quality of its products and its unique style. The company is now undergoing a phase of transformation and innovation to re-establish itself in the Italian fashion scene.

"We are delighted to begin this collaboration with SallyLee," said Mihaela Zabrautanu - Brand & Marketing Director of Conbipel. "our brand is making an important step forward from a modernization and style point of view, an aspect that I am sure we will communicate, in an impactful way together with their experience and creativity. We are happy to have them alongside us on this journey of transformation and innovation that we have embarked on."

SallyLee's strategy for Conbipel will focus on three main pillars: visual brand enhancement, seeking valuable interactions and building a strong community. Through visually appealing content and the pursuit of a dialogue with users that can bring added value, the agency aims to transform Conbipel's digital presence and to strengthen the brand's connection with its audience.

"Collaborating with a historic brand like Conbipel fills us with pride," said Francesco D'Ugo - Senior Account Manager of SallyLee's Social Media area. "Taking care of the social communication of a brand with such a wide and deep-rooted history is always challenging, and it is even more so given the path of renewal it has embarked on. On the one hand we will try to enhance its rich tradition, and on the other we will accompany Conbipel on new paths through innovative strategies and by building a digital presence that is as engaging as possible."

This new acquisition is part of SallyLee's positioning as a reality committed to building pathways in the digital sphere to accompany new or historic companies in their B2C communication by leveraging creativity and strategy, enhancing their tradition and accompanying them towards new goals.

The SallyLee communications team will be coordinated by the Senior Account Manager of the Social Media area, Francesco D'Ugo together with Erika Panacci, Senior Account Manager of the Design & Creativity area and managed by the Account Executives of the Social Media and Design & Creativity area Flavia De Stefano e Tanjona Ravelomanantsoa.