To Spencer & Lewis the communication of Anytime Fitness in Italy
The Independent Communication Group associated with UNA (Aziende della Comunicazione Unite), has been awarded the PR & Media Relations activities for the Anytime Fitness brand, the largest fitness franchise in the world and the only one present in all continents. The agency will be tasked with telling the media about the U.S. brand's news, projects and values, reinforcing its positioning within the Italian media landscape through a communication plan that has already entered into full swing.
"Presiding over more than forty countries, with one of the fastest growing and most widespread franchises in the world, also means being able to understand the way a brand needs to address media and audiences, as well as investors and market stakeholders. This makes Spencer & Lewis' commitment to Anytime Fitness in Italy all the more challenging - comments Aurelio Calamuneri, PR & Media Relations Director of the Group - We will tell the story of the franchise's growth on the national territory and the initiatives aimed at conveying the brand's identity and values to the Italian media, reciprocating with a creative and transversal approach the trust received."
Born in the United States in 2002, Anytime Fitness now has more than 5 million members and more than 5,200 clubs worldwide, including 44 in Italy, where it arrived with its first club in Rome in 2016. Characterizing the brand's offer-which aims to reach the quota of 60 clubs open in Italy by the end of 2024-is the h24 formula for 365 days a year and the interconnection of its clubs globally: in fact, thanks to the magnetic key that is delivered at the time of enrollment, any member can access any Anytime Fitness gym in Italy and around the world.
The Spencer & Lewis team that will be in charge of Anytime Fitness communications is coordinated by PR & Media Relations Director Aurelio Calamuneri and managed by PR Account Manager Marco Ferrari, with tasks of ongoing operations, strategy optimization, event presidency, media appointments and press incoming.
