WELCOME SPRING in SmartCityLife II^ Edition.

SmartCityLife Ltd, the company that, in agreement with the City of Milan, has taken over the maintenance and management of the park and public areas of the district's CityLife, during the press conference held this morning at the GUD of Milan CityLife, presented the rich calendar of "Events 2024" which will involve not only the residents of the innovative and iconic Milanese neighborhood, but the entire citizenry.

Present at the event were the President of City Hall 8, Giulia Pelucchi, the CEO of SmartCityLife, arch. Roberto Russo, the CEO of Atlas, Stefano Terranova, Gabriele Tuccillo, CEO of Atlante Italia, Nicolò Dalla Valle, Mediamond agency line sales director and co-head of Videowall asset development, and Alfredo Costa, Head of Urban Trails CAI Milan.

"Sustainability is part of Atlas' DNA and drives us to contribute to the achievement of zero-emission mobility. Through the constant development of innovative solutions, we are committed to creating the largest rapid and ultra-rapid charging network for electric vehicles in Southern Europe, powered entirely by renewable energy. A mission that fits perfectly with being part of the SmarCityLife ecosystem, an absolute reference in urban regeneration and sustainability in Europe. This partnership is a source of great pride: together with SmartCitylife, we are demonstrating that the technologies to make our cities more sustainable exist and can be fully exploited ", he stated Stefano Terranova, Ceo of Atlas.

"Milan is home for us, and the partnership with SmartCityLife allows us to reach an even wider audience, raising awareness about the role of Atlas and its goals. The transition to zero-emission mobility and access to public fast charging are priority issues, not only in Milan, but throughout Italy. This is why we are excited to take part in the upcoming initiatives proposed by SmartCityLife and bring sustainability into people's daily lives," added Gabriele Tuccillo, Ceo of Atlante Italia.

"We are proud to partner with such an ambitious and innovative initiative plan as SmartCityLife.", says Nicola Lussana CEO of the Videowall and Mediamond companies. "Videowall, together with advertising concessionaire Mediamond, has identified the city of Milan as the centerpiece of a "smart" street furniture project. Using high-resolution installations and cutting-edge technology, we aim to foster the digitization of the city's physical spaces and improve the citizen experience. The prestigious City Life district represents a key piece in the evolution of this project: with more than 50 state-of-the-art digital screens, installations and dedicated exhibition areas, our intervention is spread across the mall area and the entire surrounding park. In addition, with extensions including mobile devices, we create an immersive journey that engages visitors and offers them a memorable interactive experience. At the same time, companies have the opportunity to take advantage of a variety of unique outdoor communication solutions designed specifically by Mediamond to reach their consumers," c onclude Nicola Lussana.

"The CAI section of Milan is an association and fellowship founded in 1873 on the protection and defense of the environment and the territory, these alongside others are the values that the mountains transmit to us. It is impossible to think that the defense of the environment and the quality of the territory are only applicable in the mountains and not in other places such as that of a large urban city such as Milan. For these reasons we adhere with conviction to the SmartCityLife Milan initiatives planned for this year. The purpose is to highlight in a "trail" route the history, evolutionary stratification, geology and naturalistic aspects that our city offers.", declares Alfredo Costa, Head of Urban Trails CAI Milan.

At the press conference, SmartCityLife's CEO, Arch. Roberto Russo presented together with the new partners the new program schedule "Events 2024". Events that will begin soon after, on the weekend of March 23 and 24, with the E-moving Days and will alternate in the days and months to follow with moments of sports, such as the long-awaited sports competitions, like the Salomon Runnning and the Nigth Run. Events of art and culture instead will feature the students of the Liceo Boccioni with a competition for students on the theme of ArtLine and a PCTO project (pathways for transversal skills and orientation) to foster interchange between schools..

Thanks also to the collaboration of Milan Guide which will organize guided tours (within the SmarCityLife park where the works are allocated), aimed at attracting and involving students from Milan's schools.

Also open for the weekend of March 23 and 24 from 10:30 a.m. to 6:30 p.m. will be the CityLife Flower Gardens, curated by the Sunshine Cooperative. Starting from the Orti Fioriti , on Saturday 23 at 10:45 a.m., it will be possible to join a tour of the park to discover the various types of plants accompanied by the staff of HW Style, one of the companies responsible for the maintenance of the CityLife park's greenery.

On Saturday, March 23 it will be possible for children between the ages of 5 and 10 years old, from 3 p.m. to 6 p.m., at CityLife Tennis Garden, approach this dynamic and fun sport, totally free of charge. Just go to the structure dedicated to tennis that rises within the CityLife area, currently at Piazzale Arduino, near the Orti Fioriti and the local GUD Milano.

Starting in April, however a new Pickleball court will be opened inside the CityLife park to give all fans and non-fans a chance to try this new racquet sport that has arrived from the USA.

The initiatives that will gradually take place throughout the year will have as their common denominator the sustainability, the respect for the environment e projects related to innovation for a smarter but also and above all more sustainable outdoor life.

All events will be searchable (dates, times and other news) on theSmartCityLife App which since last year has been revamped in its special layout and enriched with new sections, including those dedicated to SmartCityLife's partners: Atlas and Videowall.

L' SmartCityLife App, revamped in layout and content with the help of A-Tone, a product development, digital services and digital branding company, is the innovative application for those who love CityLife. Available for free download, it offers smart living in the neighborhood, meaning you can easily and safely frequent CityLife and stay up-to-date on all events and services in the area (for example, discovering art and architecture itineraries and learning about the evolution of the park and the whole area). The SmartCityLife App. was born primarily to give a unique service, and will evolve and grow over time to better and better meet the needs of those who frequent CityLife, just like a real community.