Guerrilla Marketing - #HeyRomA Mercedes-Benz
Multiple picturesque places in Rome served as locations for the action.
- San Lorenzo in Lucina;
- Stone Square;
- the beautiful Spanish Steps;
- Our Lady of the Mountains;
- Milvian Bridge;
- the courthouse;
- Trilussa Square.
These places were given voice by Mercedes Benz. Thanks to 100 markers placed in the 8 chosen squares, the inhabitants and tourists of the Eternal City, by framing the QR Code, were able to discover the history of that particular place through a video signed Mercedes.
The action was a great success, with over 19 thousand views of the teaser video.