Valentino Rossi X Gran Turismo 7. Scegli la tua strada Sony Interactive Entertainment Italy

Valentino Rossi has said goodbye to MotoGP But not to engines. As of April 1, 2022, he began his new adventure in a race car in the GT World Challenge Europe. L’ Release of the new chapter in the Gran Turismo series was the right opportunity for the champion from Tavullia to train with an exceptional tool: video games. First with steering wheel and pedals, then with the PlayStation 5 controller, the DualSense, Valentino Rossi took advantage of the incredible realism offered by Polyphony Digital’s driving simulator to adapt to the world of four-wheelers and arrive in top form at the start of the new motorsport season.

Operation. “Valentino Rossi x Gran Turismo 7. Choose your way” is thus designed to celebrate the launch of Gran Turismo 7. Sony Interactive Entertainment Italy chose Valentino Rossi as an exceptional testimonial because he has always been a fan of the series.

Gran Turismo 7 is the seventh installment of the successful video game saga, among the most beloved in motorsports, conceived and developed by Polyphony Digital and its founder Kazunori Yamauchi. With a roster never so large – including as many as 437 cars and a huge catalog of available circuits, localized in Europe, America and Asia – the driving simulator lands for the first time on PlayStation 5, coinciding with the 25th anniversary of the series which, since 1997, has spanned all previous console generations, establishing itself as a genuine mainstay for all fans.

Spencer & Lewis worked on developing the PR & Media Relations strategy, based on organizing, for a select panel of journalists, a press day at the Tavullia ranch together with Valentino Rossi, available to the press for interviews and game practice.

The campaign generated as many as 68 general releases, divided into 25 mainstream and 43 in the trade press. A television service, as well as the publication of 9 articles in the international press. The activity carried out involved a ‘ total audience of 802,338,151.