In 1932 when the recession clouded the world economy, Mark Spencer, a young social science graduate from Chicago University, challenged the Depression. His optimism pushed him to bet on the future.
Spencer offered his financial services door by door to all the businessmen who had survived the Depression. His philosophy was quite simple: “tell me what you sell and I will make sure that people come to buy”. This strategy, obviously, worked fine because within two years he had among his clients Waldorf Astoria, the White Horse Taxi Company and the Biscuit Chain German Lewis.