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Arredamento e Design
Digital PR, Integrated Communication, PR & Media Relations

Architettura rebranding Obicua

Obicua’s presentation event was held on December 5, 2019 at their studio BIC in Milan, Italy.

Obicua Architettura is an architectural firm based in Rome and Milan but carrying out projects all over the world.

During the event, in fact, the partners presented the rebranding of the firm’s Bicuadro Architetti. In addition, photographer Luigi Filetici curated a photo exhibition of the latest project completed in Utah.

“The Kinii” is the name of the Ski Lodge designed by the Obicua team following the LEED philosophy that includes some protocols for highly sustainable buildings. In fact, the studio operates according to an art-historical approach, combining a great concern for the environment with design excellence.

During the event, the firm’s partners announced the rebranding of the former signature and presented their latest project.

Integrated communication

During the event, the team of Spencer & Lewis managed both the traditional pr and media relations both the live social activities through publishing posts, conducting live broadcasts, and involving influencer of Architecture & Design for content creation during and after the event. Architect and influencer Angelica Alberti showed the studio’s unprecedented design live in her Instagram Stories, generating more than 30,000 views, and posted an article on her blog dedicated to her participation in the event (

Photographer Luca Casonati also chronicled the project in Utah via his Instagram account.

In addition, 23 releases and about 800,000 users reached by online and offline publications ensured the study received national and international media coverage.