From the iconic taste of Baci® comes Baci® Gelato, the latest innovation from Froneri
A new way to experience Baci®: the unique, intense and refined chocolate experience of the famous praline takes shape with Baci® Gelato
There is a taste that has always embodied a distinctive universe, made of intensity, emotion and sharing: the taste of Baci®.Today, that universe opens up to a new experience: Baci® Gelato is born, the new brand from Froneri that brings the unmistakable identity of Baci® into the packaged ice cream category, transforming it into a proposition capable of delivering all its magic through a new consumption experience.
Driven by consumers’ growing desire for an intense and sophisticated chocolate ice cream experience, the strategic vision was born to bring the unique experience of the iconic Baci® praline into the category. Renowned for its quality, craftsmanship and emotional value, Baci® inspires a project that goes beyond simply extending a historic brand, reinterpreting its essence and values and translating them into new forms of indulgence.
The essence of Baci®, reimagined as ice cream
At the heart of Baci® Gelato are the three elements that have always defined the brand’s identity: iconic ingredients, a richness of textures and the secret message.
The iconic ingredients – gianduia, hazelnut and cocoa – come together in a perfectly balanced combination, creating an intense and distinctive flavor capable of instantly evoking the world of Baci®.
The variety of textures enhances the pleasure of every bite: the smoothness of gianduia meets the crunch of hazelnuts, delivering a rich and satisfying experience.
And, of course, Baci® Gelato would not be complete without the secret message: the brand’s emotional hallmark, transforming every moment of enjoyment into something personal, intimate and memorable.
Three formats, one iconic experience
The Baci® Gelato range delivers a complete multisensory experience and is available in the three ice cream formats most loved by consumers: stick, cone and pot.
Each format is designed to suit different consumption occasions, from personal indulgence to shared moments, while consistently maintaining the same commitment to flavor, premium ingredients and attention to detail: the core values of the Baci® brand.
A strategic project for Froneri
The addition of Baci® Gelato to the Froneri portfolio represents a key milestone for the group, strengthening its presence in the packaged ice cream segment with a brand capable of combining recognition, value and desirability.
A project that speaks to long-time Baci® lovers while also appealing to a new audience seeking distinctive, premium and emotionally engaging taste experiences.
The entire Baci® Gelato range is Rainforest Alliance Certified, confirming the brand’s commitment to a responsible supply chain, environmental protection and the promotion of sustainable agricultural practices.
For further information: Spencer & Lewis for Froneri.
