Spencer & Lewis at EICMA 2024: Design, Innovation and Mobility.
November 7, 2024, Spencer & Lewis was present at EICMA 2024, the world's premier event for the motorcycle industry, taking care of strategic communications for three outstanding brands: Benda Motorcycles, LetBe e TAILG Technology Group. Through a targeted strategy, we supported our partners in enhancing innovation, design and sustainability-three key pillars for the future of mobility.
Benda Motorcycles: Innovation and Off-Road Design at the Center of Attention
Benda Motorcycles has solidified its reputation as an innovator by presenting an off-road range that has captured the attention of enthusiasts. Prominent among the innovations are the models ATV REDSTONE e SXS SUPERNOVAE, rugged, high-performance vehicles inspired by space missions, perfect for tackling challenging terrain and designed for those seeking extreme adventures.
The company also unveiled the hybrid engine 350cc, a combination of electric motor and internal combustion, offering 0-60 mph acceleration in less than 5 seconds, delivering outstanding performance with superior energy efficiency. Among the most popular models are the award-winning LFC700, winner of the Red Dot Design Award 2024, and the versatile Chinchilla 350, equipped with a CVT transmission for a smooth ride.
With a strategy focused on communicating Benda's pioneering role, we generated a strong media impact that reinforced the brand's positioning as a leader in the off-road and innovative segment.
LetBe: Young, Modern and Reliable, Ready to Conquer Europe
LetBe, distributed in Europe by HYT Moto, made its debut at EICMA 2024, winning over the public with a range of scooters and motorcycles with modern and accessible designs. Models such as the stylish ISLAND 125/160, the compact NEON, inspired by Italian style, and the futuristic MECHA, with advanced braking technologies, highlighted the brand's innovative soul.
For discerning motorcyclists, LetBe has unveiled the range Arthur, with performance models such as theArthur 700, capable of reaching 185 km/h, and the Punk 500, equipped with ABS and TCS for optimal safety.
We managed the European launch of LetBe with a strategy that emphasized its strengths: attractive design, competitive pricing, and extended warranty, positioning it as an ideal brand for young European bikers.
TAILG Technology Group: Electric Mobility, Sustainability and Innovation
TAILG Technology Group, a leading manufacturer of electric vehicles, impressed at EICMA 2024 with the innovative S96MAX, a compact, high-performance electric motorcycle. This model reaches a top speed of 120 km/h and accelerates from 0 to 50 km/h in just 3.5 seconds, proving that sustainability and performance can go hand in hand.
The Star Ring Strong Magnetic motor integrates motor, transmission and electronic control, providing 95 percent energy efficiency, while the Nebula Fast Charging enables 80% battery recharging in just 10 minutes. Advanced features include an interactive TFT display, built-in wireless charging, and HD cameras for safer driving.
For group, we at Spencer & Lewis, we announced the group's participation in EICMA 2024 through a strategy based on the values of sustainability and technological advancement of the company. In particular, leveraging the company's offering of state-of-the-art electric vehicles, perfect for those seeking a' environmentally friendly alternative without sacrificing high performance, representing a concrete step toward the future of urban mobility sustainable.
Spencer & Lewis at EICMA 2024: Strategic Communication in the Automotive Sector.
Our participation in EICMA 2024 confirms our commitment to the automotive. Events such as this provide a key showcase to highlight the design, innovation and sustainability of the brand.
Through customized and results-oriented strategies, we at Spencer & Lewis support our clients in gaining visibility, turning every participation into an opportunity to consolidate their positioning in the marketplace.
If you would like to find out how we can support your brand with strategic and impactful solutions, visit our section Contact And tell us about your needs. We will be happy to cooperate with you!
