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Author Archives: Aurelio

To Spencer & Lewis the communication of Wizz Air in Italy

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Wizz Air

Millions of passengers carried on more than 900 routes by one of the leading airlines in the international low-cost market. For nineteen years it has been traversing the skies with its unmistakable colors and, as of this year, Wizz Air will communicate in Italy with Spencer & Lewis. The Independent Communication Group associated with UNA (Aziende della Comunicazione Unite) won the tender announced by ULCC (Ultra Low Cost Carrier) and will be in charge of telling the media about Wizz Air ‘s news, values and development through a PR & Media Relations plan that has already entered into full swing.

“With Wizz Air, we are entering the always vibrant and dynamic low-cost airline environment, where the stimulus and competition are anything but ‘low,’ especially in this period of great ferment after the years when the desire to fly was sidelined by the health emergency. A market where creativity, originality and interactivity prevail at all levels, fundamental elements of the strategy developed with the company, which we thank for trust. Our task will be to weave a media narrative that includes not only products and services offered by the company, but values and mission of the company itself, in order to bring Wizz Air closer to an increasingly wide and heterogeneous audience of interlocutors,” comments Aurelio Calamuneri, PR & Media Director of Spencer & Lewis

In addition to an ever-evolving network, there is also a strong commitment to sustainability, which has already been recognized globally with the award as the most environmentally sustainable airline globally at the CAPA Awards for Excellence 2022. Wizz Air‘s most recent innovations include the launch of WIZZ MultiPass, the first European subscription plan available at a fixed monthly rate (even during the summer peak season), a new route from Palermo to Tirana, and the inauguration of a new route between Rome and Castellon.

The Spencer & Lewis team that will be in charge of Wizz Air ‘s communications is coordinated by Aurelio Calamuneri and managed by PR & Media Relations Manager Emanuele Pilloni, with tasks of ongoing operations as well as crisis communications, strategy optimization, and presiding over events, media appointments, and press incoming.

 

For further informations: Spencer & Lewis

Open Banking for startups and SMEs: opportunities, scenarios and simplification for greater accessibility

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open banking

Education, accessibility, innovation and awareness in finance to support Italian businesses: these were the main topics discussed today at CNEL at a meeting organized by startup EasyPol and the Business and Consumer Observatory, under the sponsorship of thePayment Services Providers Association, with Open Banking as a support tool for startups and small and medium-sized businesses as the main thread.

Speakers included EasyPol CEO and co-founder Matteo Preziotti, OIC Operations Chair Raffaella Grisafi, APSP President Prof. Maurizio Pimpinella and S.H.A.R.E. President Giuseppe Gulino.

The discussion was moderated by Francesco Condoluci, editor-in-chief of Economy Magazine and communications adviser to the Ministry of Institutional Reform and Regulatory Simplification.

Starting with a study conducted by Experian, it shows that 39 percent of companies internationally have already decided to invest in Open Banking and an overall 47 percent that are in the process of doing so within a time frame of 12 months to the next 5 years.

Of all the companies surveyed, 52 percent are noticing significant development in their respective Open Banking projects, which, primarily, involve payment services (66 percent) and personal finance management (61 percent).

The discussion went on to touch on various aspects of technology applied to finance: from imparting financial basics in an educational form to the accessibility of tools such as apps and the like. But also innovation, such as future payment methodologies. Finally, awareness was also discussed and how important it is today to have a clear picture of one’s financial situation, both for businesses and consumers.

Matteo Preziotti, CEO and co-founder of EasyPol, says:

“Often in fintech, during a development process, we are very focused on technological innovation, with the goal of producing and releasing extremely advanced and increasingly innovative products. But, in my opinion, we should also focus equally on the accessibility of these technologies and on making fintech products intuitive and easy to use for everyone.

When we talk about fintech, we touch on two big issues, especially here in Italy: technology and finance. The data tell us that we Italians have a big gap in both compared to Europe, both in terms of financial education and digitization, and this is where we need to intervene.We need to reduce this gap, through the simplification of financial concepts and the simplification of the use of technology, offering the user an intuitive, easy and fast experience “.

Raffaella Grisafi, OIC Operations Chair, adds:

“We are convinced that in the process of innovation it is important to take into account the real reference scenario in which a strategic role is played by consumers and businesses: this is a human capital that, thanks above all to a constant cultural stimulus, does not simply consume services but can make them possible by participating proactively and consciously. In this sense, a fundamental role is played by the dissemination of a financial culture to be made increasingly familiar and close to everyday needs and possibilities. So we welcome for OIC initiatives in which interest is shown in a multivoiced reflection on which, the contribution that everyone can make on stimulating but complex topics such as those related to Fintech, can only help to make innovation sustainable, inclusive and concretely achievable.”

Prof. Maurizio Pimpinella, APSP president, concludes:

“The PSD2 legislation is a great opportunity for both consumers and businesses. Increased competition and the massive advent of technology in the financial sector has brought clear benefits to both of these players, who can now benefit from new and increasingly efficient services that greatly simplify day-to-day activities by making dealing with financial instruments and evolved collection and payment procedures more immediate, familiar and convenient.”

 

Per ulteriori informazioni: Spencer & Lewis

 

Cigierre: “In the two-year period 2022-2023 at least 80 new jobs in Friuli-Venezia Giulia out of a total of more than 600 hires”

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cigierre

More than 600 hires in the two-year period 2022-2023, including at least 80 in Friuli Venezia-Giulia: these are the forecasts of Stefania Criveller, Cigierre‘s Corporate General Manager, shared today at the press meeting at the company’s headquarters in Tavagnacco, together withRegional Councillor for Labor, Training, Education, Research, University and Family Alessia Rosolen, Cigierre Group Head of HR Mario Perego, Wiener Haus Business Unit Manager Daniele Zero and Cigierre Research and Product Development Manager Riccardo Batesta.

“We at Cigierre have a winning recipe that has allowed us to grow together with the territories in which we do catering,” commented Cigierre Corporate General Manager Stefania Criveller. which is based on two main ingredients: attention to people and constant investment. In fact, we have never stopped, even in this period marked by some delicate moments. In fact, our goal for the biennium 2022-2023 is to open 40 new premises and we intend to maintain it, as well as to invest 20 million euros to renovate the existing ones. And these commitments cannot be separated from the collaboration of public stakeholders as well, such as today’s collaboration with Friuli-Venezia Giulia, of which we are particularly proud, being the region from which everything originated and which still remains central to our business.”

“The recruiting days with companies are part of the actions promoted in recent years by the regional administration to give concrete answers to the territory and are the fruit of the great work that the regional service for companies and the employment centers have done in recent years to give timely answers to our productive sectors,” said instead Alessia Rosolen, Councillor for Labor, Training, Education, Research, University and Family of the Friuli-Venezia Giulia Region. “Public-private collaboration is crucial, particularly at a time when the number of young people entering the workforce is declining due to the demographic crisis. We are reshaping the training sector with interventions linked to both national and European policies. The path taken gives a different signal with respect to the role of public services on the issue of employment. For us, employment centers remain the core of a service that is essential for the growth of our territory.”

The Recruiting Day, created in collaboration with the Friuli-Venezia Giulia Region’s Employment Services, saw more than 100 applications sent in.
The company’s goal, in fact, is to select a total of 50 profiles to be employed within the Old Wild West, Shi’s, Pizzikotto and Wiener Haus establishments in the region.

“Cigierre continues to grow and develop by putting people at the center,” commented Mario Perego, Group Head of HR at Cigierre. “Which means being able to count on career opportunities and the enhancement of skills. In fact, 95 percent of restaurant managers started their career and trained internally and, in turn, the business unit managers, at the top of the operations network, are all former restaurant managers. This is possible thanks to the continuous training provided by our academy, which will train at least 300 new authentic restaurant specialists in the two-year period 2022-2023 alone.”

The profiles sought during the Recruiting Day are both managerial figures (assistant restaurant managers), kitchen and pizzeria managers, and more operational figures of kitchen and dining room workers, such as cooks, pizza makers, Japanese-sushi kitchen workers, waiters in the dining room but also delivery workers.

In addition to the 50 profiles that will be selected, Cigierre has also recently hired another 30 professionals to be employed in the new Wiener Haus restaurant that opened just today in Tavagnacco: a newly designed restaurant that, as the first of the chain of brewery restaurants specializing in Central European cuisine, will offer “all day long” service, thus covering all meals, from breakfast to dinner.

New additions to the restaurant’s menu include, in addition to the format’s classics-most notably the Wienerchnitzel, a schnitzel that is beaten, hand-breaded and served with a variety of fillings-the freshly stuffed croissants for the breakfast offering, the “scrocchia,” a special type of flatbread so named for its crispiness, and the pan-cooked pizza. All accompanied by an exclusive selection of beer-based cocktails and dishes paired with them.

It was precisely in the province of Udine that the first Cigierre formats were developed, within the “Città Fiera” shopping center in Torreano di Martignacco, a test bed for the development of the project. Then followed exponential growth thanks to the concentration of know-how and the standardization of processes and the quality of the products to be offered in the different stores, and then replicated with the franchising formula.

“Today we can boast more than 370 venues present both in Italy and abroad, 6 different formats, including Old Wild West, which turns 20 this year, and Temakinho, which turns 10,” said Marco Di Giusto, Founder and CEO of Cigierre. The secret to our growth? An approach based on three simple words: adaptability, flexibility and creativity, which has enabled us to record consolidated Group sales in 2021 of 350 million euros, with plans to grow sales to 500 million this year and 550 million in 2023.”

Central remains the Friuli-Venezia Giulia region, where Cigierre has 16 restaurants and about 400 employees to its credit. Here, in fact, is the company’s headquarters, a true center of quality: the selection of raw materials is centralized and studied in great detail. Starting from this, all aspects of the different dishes are then analyzed: flavors, textures, appearance, preparation and serving methods, and last but not least the result.

“Everything is chosen and tested in the Tavagnacco headquarters, only in this way is it possible to maintain the very high standards we have set for ourselves and be sure that in every restaurant the offer is aligned. Our customer is increasingly demanding and, accomplice to the pandemic and the period of uncertainty, is abruptly changing his habits. Lately, in fact, there has been a “physical” return to the restaurant to experience sociability and experience, so we are not surprised that the number of monthly place settings has grown, reaching 2 million 200,000 in October”- concludes Di Giusto.

For further information: Spencer & Lewis

Successful listing of Tatatu S.p.a’s shares on Euronext Growth Paris

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TaTaTu

Tatatu S.p.A. (the “Company”), owner of TaTaTu, the first social media and entertainment app that rewards users for the results they help generate by spending time on the platform, today announced that it has successfully completed admission to trading on Euronext Growth Paris, Private Placement segment (with the ticker: ALTTU).

TaTaTu was founded in 2020 by well-known film producer Andrea Iervolino with the goal of becoming one of the social and entertainment platforms that users around the world cannot do without. The Company firmly believes that its achievements should be shared among the different players in the social media scene, thus: (i) the platform, (ii) the content creators, and (iii) the users, and this constitutes a new and fairer approach to this business, which the Company believes will be recognized and appreciated by users and is the basis of its vision of a“sharing economy.”

The “direct listing” was completed today with the admission to trading of 814,265,232 shares, at a reference price of € 2.00 per share, which corresponds to the subscription price of a recent private placement carried out in the weeks leading up to the listing. Therefore, the Company’s share capitalization as of the date of listing is approximately € 1.6 billion.

Andrea Iervolino, founder and CEO of Tatatu S.p.A., said: “Today we celebrate the success of our direct listing transaction on Euronext Growth Paris.. This represents a key stage in a journey that will lead to an irreversible change in the relationship between social media users, their data, and the Web. It will help us achieve our goals as we begin a crucial phase in our company’s development process. I would like to thank Euronext and our stakeholders for their enthusiasm in supporting us.”

 

For further information: Spencer & Lewis

 

 

 

 

Kozel & BVA Doxa: 74% of Italians Transform City Life into Village

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Kozel-Olda

Kozel, a beer brand of Birra Peroni, together with BVA Doxa, reveals a profound shift in how Italians understand city life. No more stress, traffic and dizzying routines: 74% have definitely changed their lives—we are talking about 3 out of 4 people—rethinking small habits (35%) or, even, making more substantial changes (39%) such as moving to another Region or Country or taking an unexpected career path. At the center of the revolution are social and family relationships: in the city, feeling part of a community, for 65 percent of Italians, has taken on a different meaning. The research traces a consistent change in sentiment in the Belpaese, opening up new scenarios on rediscovered sociality.

Cities that are almost increasingly human-scale, like a small village, animated by an unprecedented spirit of cohesion. But what is it that makes these places a community? Collaboration among people (47 percent), hospitality (34 percent), participation (31 percent),belonging to a group in which each person is important to the other (29 percent), shared traditions (26 percent) as well as physical places where they can return to meet in person permanently (25 percent), after the forced distance imposed by the pandemic.

“The city has been transformed into a village, pandering to the needs of its inhabitants and enriching itself with those little forgotten connections that return to embellish everyday life: the bar as a meeting point, the neighborhood store in which to linger between a chat and a purchase, the area park ,” explains Francesca Bandelli, Marketing & Innovation Director of Birra Peroni. So many new habits that, although small and seemingly insignificant, have become part of our lifestyle and are reflected in consumption. It is precisely by observing these transformations that we have chosen to reach out to our consumers by launching a brand that gives the values of collaboration, hospitality and tradition and a sense of village great centrality.”

While the social, economic and structural changes of recent years have led to rethinking the way of living and understanding routines, the Italian population has shown a willingness to rework seemingly anachronistic beliefs and nurture the need to cooperate and support each other. As the survey shows, in fact, on the one hand there are those who have strengthened ties with family and friends (37 percent), made friends with neighbors (20 percent) and rethought many opportunities to meet (15 percent); on the other hand there are those who have increased participation in community life (12 percent) perhaps by lending help to less young or elderly neighbors (15 percent) or by making offerings, even economic ones, to support solidarity initiatives (12 percent).

Analysis of the responses also shows that living as a community positively affects people’s existence, who show themselves to be enticed to seek better and higher quality alternatives (42 percent), broaden their horizons and experiment (40 percent). Not to mention that for 54 percent of the sample, teamwork helps to stimulate ambition and self-esteem, allowing them to tackle the most difficult goals with greater enthusiasm. Prevailing, in any case, is an overall tendency to value these values: only 17 percent of respondents do not recognize benefits in collaboration and group dynamics.

Speaking of community spirit and sharing, finally, it should be mentioned that the Kozel Village – an event held last May 20 in Milan’s Gae Aulenti Square – represented an opportunity for solidarity: part of the proceeds will be donated to theiBVA association to support “Solidando,” Milan’s first social market with checkouts, shelves and trolleys, where you can shop for free by paying with a points card, to ensure food support for those most in need. The project is now part of the City’s Food Aid Device, and has 2 locations in the Lombard capital (one in iBVA’s historic building at 15 Via Santa Croce, the other at 50 Via Appennini).

 

For further information: Spencer & Lewis

 

Kozel brings the village to town

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Kozel_

A giant installation 14 meters high and 12 meters wide, which refers in the collective imagination to the “horse” of Troy, returns to be reflected among the skyscrapers in Milan‘s Piazza Gae Aulenti, a harbinger of news. It is Olda, the goat that has been a living symbol – for more than 40 years – of respect for the beer tradition and community values of Kozel, the world’s best-selling and most popular Czech beer , with its 4.5 million hectoliters sold in 48 countries.

Launched in the market to enrich Birra Peroni‘spremium offering, in its first 12 months in our market it has won the approval of more than two million Italian households, with a repurchase rate of 36 percent (so much so that it has been included by IRI among the Top Launches 2021 in the Food & Beverage sector).

Olda‘s first appearance last spring accompanied the launch of the brand in our market. Today marks the restart of live experiences for Birra Peroni.Intense teasing on the IG and FB social channels of Kozel and Frank Matano, its partner in crime since last year, told the story of the project to bring the giant goat back to Gae Aulenti; Kozel also involved Nina Palmieri and Pierluigi Pardo, who will narrate live the inauguration of the Kozel Village. Its construction kicked off between Thursday, May 12 and Tuesday, May 17. The installation, made of FSC-labeled fir wood from a certified, environmentally friendly supply chain, contains within it a special pub recreated for the occasion.

Thus, from Friday, May 20 to Sunday, May 22, the Kozel Village will come to life around the totemic goat in Gae Aulenti Square. On an area of 816 square meters, the charming and hospitable atmosphere of Velké Popovice will be recreated. A three-day event of beer tastings, workshops and games. A time of celebration, sharing and fun that aims to catapult consumers into the world of Olda and its small Czech village.

The Milan “village,” which will move on tour during the summer months, represents the European debut of this format. Choice justified by the signs of positivity found: ” After the success of the previous campaign, we thought of bringing to life an even more fun, festive, and lighthearted format that could restore the public’s desire to return to sharing live experiences, as well as Kozel’s mission and core values. Kozel is ‘beer with a village in it,’ this means tradition, hospitality and collaboration but most of all ‘being together’ and ‘feeling a community.’ By recreating the village of Velké Popovice we will engage the consumer, catapulting them into the world of Olda, there will be many moments under the banner of lightness and lightheartedness. We will work a lot on these concepts, which are peculiar to us, exploiting various communication levers: from digital to PR and Media relations strategy, from the event in the square to the TV spot and the summer tour. We will continue to invest heavily in this brand, to strengthen its presence in the Italian market ” – says Francesca Bandelli, Marketing & Innovation Director Birra Peroni.

The Kozel Village will include several corners, including agame area (Forza 4, Giant Hammer, dice, hoop throw in the goat’s horns, giant Jenga), afun pour area consisting of as many as 6 meters of wooden counter to taste the authentic Kozel tapping technique, abarber shop area to style your beard and even an area where you can braid your hair in classic “village” style. Plus three bars, apicnic area and beer garden, food pairing and photo corner. A great event, then, designed to engage and entertain visitors.

Kozel will, then, be present on TV with a commercial subject to a major investment , on air from the first week of April until the end of August: 11 weeks of programming on the main networks (Rai, Mediaset, La7), as well as on the most important satellite pay and digital channels (Sky, Discovery).

The commercial, made in a humorous and ironic style, tells the story of Kozel’s values. And it traces the many of the experiences consumers will find in the Village of Milan. The undisputed protagonist is theunfailing Olda, along with her villagers who have been taking care of their goat for generations. All together, to tell the story of their passion for their beer, the community spirit that unites them, and the lightheartedness that lies behind a simple gesture: a nice toast in company with a mug of Kozel beer.

In the past 12 months Kozel’s production has been more heavily involved in our country. It started in the spring of last year with Kozel Lager, in the Peroni plant in Padua, in full respect of the original recipe, which involvescareful selection of raw materials and double decoction. A result made possible by the collaboration between master brewers and high production standards. As of today, to meet the demand of the Italian market, it also involves the Rome plant and includes the Kozel Dark variant.