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Istituto Superiore di Sanità
Pubblica Amministrazione
Integrated Communication

Match It Now Istituto Superiore di Sanità

Match It Now 2019

Match It Now is the national week dedicated to bone marrow and hematopoietic stem cell donation promoted by theNational Institute of Health.

The goal of the event is to raise awareness of bone marrow or hematopoietic stem cell donation among target individuals (18-35 years old).

From September 21 to 29, 2019, Match It Now events were held in about 180 Italian squares. In addition, in some places, it was possible to access the first screening required for enrollment in the Italian Bone Marrow Donor Registry.

Spencer & Lewis handled communications for the national campaign through an integrated approach that involved Pr, Radio TV Media Relations, and Digital Pr.

The results achieved were record-breaking: 180 issues in national newspapers and online, an audience of 67 million between online print, offline and web TV.

Engaging Content Creator and Instagram Challenge

The Spencer & Lewis collaboration also gave the campaign a creative flare through the involvement an influencer and creator, the Roman duo
Le Coliche.
Their video reached more than 2 million users on Facebook and about 100,000 views on Youtube.

The campaign was conveyed through Friendz. It is a platform where the user generates content and promotes a message. Through this community, creators have made 2,500 UGCs, generating 50.000 views and reaching an audience of about 800.000 people.

In addition, With the goal of engaging the very youngest in the target audience for donation, the Spencer & Lewis team organized an Instagram Challenge . The claim that involved influencers, athletes and entertainment personalities was
“Donating hurts less than waxing.”

The creativity and professionalism employed in the project contributed to the achievement of 5,000 new IBMDR registry members.