ClienteSony Interactive Entertainment Italy
SettoreGaming & Tech
ServiziMedia Events, PR & Media Relations
PlayStation 5 Launch Event Sony Interactive Entertainment Italy
PlayStation 5 is the new console from Sony Interactive Entertainment, launched on the market on November 19, 2020.
The latest hardware allows the user to experience mind-blowing graphics, thanks to the technical benefits of the latest technologies available in the industry, such as 4k, HDR, ray tracing, and a frame rate of up to 120 FPS. In addition, thanks to the power of the state-of-the-art SSD, the console ensures essentially nonexistent wait times, granting the user to immediately immerse himself in the action. The real standout feature of the PlayStation 5, however, is the new controller-the DualSense-thanks to which the user will have the opportunity to enjoy an innovative sensory experience, made unique by haptic feedback and adaptive triggers, which will enable the user to perceive video games as never before. Finally, PlaySation 5 will allow users to experience a new way of perceiving sounds through 3D audio, which will transport them to incredibly immersive soundscapes.
Launch event – November 19, 2020
On November 19, thePS5 launch event was held at St. Mark’s Square, Venice. On the floor of the Living Room of Europe, world-renowned for its beauty and architectural integrity, a performance was staged using a special technique of Floor Projection of nearly 2400 square meters, capable of enveloping the area with projections dedicated to the celebration of PlayStation 5. The light show was made possible by the installation of five cameras placed at strategic points of extraordinary artistic value, including the Bell Tower, the Basilica Loggia and the Clock Tower.
Spencer & Lewis was responsible for engaging both mainstream and trade press, with a particular focus on the television branch.
Through integrated communication, involving traditional Pr and Digital Pr, the results achieved were considerable.
As many as 124 outputs were generated, divided into 63 mainstream and 61 specialized. As for the generalist press, there were a total of 14 TV reports on major national broadcasters (Rai, Mediaset, Sky, and La7), 7 radio releases, and 42 print releases. This activity generated a total audience of 947,146,445.