Cigierre, the new Smashie format arrives in Rome: the brand’s expansion in Central Italy begins from the capital

Starts in Rome the expansion plan in Central Italy of Smashie, the new quick service format branded Cigierre, a leading Italian company in casual dining with direct management and franchising.

The new restaurant, located in the bustling East Rome shopping center, spread over 130 square meters, with two panoramic terraces and about 100 seats. An environment fresh, young and urban, designed for those seeking a quick service catering quality, without sacrificing the authentic and genuine flavors that characterize the offerings of all Cigierre brands. The opening of the restaurant will also bring to the Hiring more than 20 new employees, contributing to the employment development of the area.

The absolute star of Smashie's menu is the smashburger, made according to the American technique of pressing the meat on a hot griddle to achieve an irresistible golden crust. To this, we then add all the gastronomic classics of the star-studded country: hot dogs, fries, bacon cheese fries, onion rings, milkshakes and donuts.

"Bringing Smashie to Rome is a strategic and symbolic milestone for us. The capital is a dynamic square, perfect for getting the brand known and attracting new customers. This is the first time a quick-service format from Cigierre has come to the city, and it is only the beginning," explains the CEO of Cigierre Marco Di Giusto. "Rome has always enthusiastically welcomed our formats, and the opening of Smashie in a prestigious location such as Roma Est - among the most relevant and dynamic shopping centers nationwide - marks a fundamental step in our growth and brand positioning in the Italian fast food restaurant scene."

With this opening, Smashie stands to become a new landmark for all lovers of authentic street food and of the American gastronomic culture, offering an out-of-the-box experience where taste and quality go hand in hand.