Spencer & Lewis wins Cigierre’s communications business for 2025
To the Group commissioned to develop and support the PR & Media Relations and Corporate Social Media strategy for Italy's leading foodservice company
Jan. 23, 2025 - An outstanding story of innovation and tradition that has now crossed even national borders, Cigierre - Compagnia Generale Ristorazione S.p.A. is today a virtuous example of quality, entrepreneurship and originality in the field of foodservice, with its distinctive brands such as Old Wild West, Wiener Haus, Shi's, America Graffiti, Smashie and Pizzikotto, which offer diversified culinary experiences.
To enhance the 2025 activity and projects, Cigierre has decided to entrust Spencer & Lewis with the management of PR, Media Relations and Corporate Social Media activities. The Independent Communication Group associated with UNA (Aziende della Comunicazione Unite) will therefore be in charge of telling the industry and generalist media target the development of Cigierre and its brands, while on social the activity will focus on content management and corporate strategy.
An annual engagement that comes with direct assignment after Cigierre had already relied on Spencer & Lewis for management and support of PR & Media Relations activities only from 2021 to 2023. A return that, in fact, not only confirms but expands the trust by extending the scope of the contract to include digital activities as well.
"Cigierre is a company with a solid image and a widespread presence throughout the country, an entrepreneurial excellence with a virtuous activity in the food and catering sector, to whose story we are thrilled to be able to contribute with this new assignment," said Aurelio Calamuneri, Client Director at Spencer & Lewis."A multifaceted and heterogeneous reality that also lives through brands known to the general public and, also for this reason, adopting integrated communication strategies will be fundamental to build a coherent and targeted language and storytelling, capable of reaching the public on multiple levels and with the greatest possible impact."
The start of Spencer & Lewis's work for Cigierre coincides with another prestigious milestone for the Tavagnacco (UD)-based company, which this year celebrates 30 years since its founding, during which it has never stopped renewing its offer, image and language in a sector, such as the restaurant industry, among the most lively and dynamic. To the Independent Communication Group, the mission is to further consolidate Cigierre's leadership position by making the most of all the channels identified in the strategy.
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