A dream Maxi-day for Gioele: the young fan (9 years old) designs his own Maxibon and the company invites him to the factory to create it
From a letter sent by post to the Froneri plant in Ferentino, Maxibon makes the dream of a young fan from Turin come true
He designed his ideal Maxibon, placed the project in an envelope and sent it by post. Shortly after, the company contacted him to invite him to create his very own version. An unforgettable experience for young Gioele Provenzano, 9 years old, special guest at the Froneri plant in Ferentino, where Maxibon ice creams are produced.
Here, last week, his passion was rewarded: surrounded by white coats and dedicated materials, the young (yet already passionate) consumer discovered where the magic of Maxibon is created. He then worked alongside the R&D department to develop his own personalized Maxibon, turning a dream into a real-life experience.
Creativity in a stamped envelope
It all started a few weeks ago, when an envelope arrived at the company headquarters from Turin. Inside was a colorful and highly detailed design for a new Maxibon. Not just a simple drawing, but a true creative and indulgent concept, carefully thought out in every detail, combining ingredients, flavors and textures into a unique and original mix—one of the distinctive features of the Maxibon range.
Alongside the drawing was a heartfelt letter from the child’s father: a sincere invitation to protect imagination and to never stop believing that dreams can come true.
Irresistible enthusiasm becomes an unforgettable experience
Faced with such passion, the Maxibon team decided to reward the young fan’s enthusiasm. Last week, Gioele and his family were welcomed to the Froneri production plant in Ferentino. Guided by technicians through raw materials and production lines, Gioele had the opportunity to create a tailor-made Maxibon with his own hands, choosing from unique combinations of ingredients. The result was a truly unforgettable moment.
“Froneri made us feel like part of a big family: spontaneous and authentic, just like its products,” commented Davide Provenzano and Marianna Zotta, Gioele’s parents. “This experience was deeply emotional and allowed us to experience firsthand the genuine care that Froneri puts into its products, as well as the quality that distinguishes them—something that reminds us of the love parents have for their children.”
“Having the opportunity to make the dream of a Maxibon super fan (and such a young one!) come true fills us with pride,” said Gea Nunziata Rega, Global Brand Manager of Maxibon. “For us at Froneri and the Maxibon team, this is confirmation that our brand continues to inspire dreams and stay close to those who choose it.”
This marks the end of a Maxi-day that Froneri and Gioele will always carry with them—a testament to the strong and authentic bond that Maxibon builds with its consumers.
About Froneri
Froneri’s vision is to build the best ice cream company in the world. It combines the passion of a start-up with over one hundred years of experience in ice cream, and has developed a business model based on a culture of excellence and a deep passion for its products. Established in 2016 as a joint venture between Nestlé and R&R, Froneri is the world’s second-largest ice cream manufacturer and the leading private label producer globally, operating in 25 countries with approximately 15,000 employees worldwide.
For further information: Spencer & Lewis per Froneri
