Magnesio Supremo Potassio+: Spencer & Lewis signs PR strategy for the launch of a new product from Natural Point (Gruppo Recordati).

Over 400 appearances in print, TV, and digital channels, thanks to the Integrated PR Strategy by Spencer & Lewis supporting the consumer and trade launch of the new Magnesio Supremo, distributed by Natural Point (Recordati Group)

Spencer & Lewis, independent communication group associated with UNA – Aziende della Comunicazione Unite, has won, after a competition, the management of the PR strategy and media relations for the consumer and trade launch of Magnesio Supremo Potassio+, the new reference of the historic line Magnesio Supremo, distributed by Natural Point (part of the Recordati Group since 2019) at the beginning of the summer season. This choice demonstrates the effectiveness of the proposed PR strategy.

The omnichannel PR strategy developed pursued a dual objective: on the one hand, building awareness among the general public, and on the other, strengthening the scientific authority of the brand in dialogue with healthcare professionals. The PR direction guaranteed narrative coherence and a distinctive positioning, ensuring transversal visibility on consumer, lifestyle, health, and trade media. The implementation of the PR strategy proved crucial.

“In this project, we chose to act as a strategic partner in building a coherent, credible, and distinctive narrative — said Massimo Romano, CEO of Spencer & Lewis — In a sector like supplements, where authority, competence, and transparency are decisive levers, supporting Natural Point in defining and activating an integrated communication project represents for us a concrete example of high-value consulting. The level of trust built over time has made the integrated and omnichannel approach, the result of a new approach towards which Spencer & Lewis is moving, with evident results.”

In addition to managing media relations, coordinating press presence, and media amplification activities — including in-depth analysis and dedicated content — Spencer & Lewis curated the conception and organization of the launch event, held in Milan, with the participation of the ambassador Martina Colombari, the nutritionist Serena Missori, and some spokespersons from the Recordati Group. The success of the event is a direct result of the implemented PR strategy.

The entire activity led to the generation of over 400 appearances in print, TV, and digital channels, confirming the effectiveness of an integrated and strategic communication, capable of enhancing the product within a market increasingly attentive to competence, transparency, and language. This result underlines the added value provided by the PR strategy.”