Milan Design Week 2025, Ploom presents “Connected sensations”: an immersive journey through interconnected universes

Ploom at Milan Design Week 2025, is proud to present CONNECTED SENSATIONS: an immersive experience for adult consumers designed to unleash emotions and stimulate the senses.

Following its extraordinary debut in 2024 with world-renowned French designer Ora Ito, Ploom makes its return to Milan Design Week with a new unforgettable experience that embodies the uniqueness of the brand’s spirit of rich design and exciting sensory exploration. This year, Ploom takes sensoriality to new levels with an unprecedented multisensory exhibition featuring a mix of digital art, interactive video effects and immersive design.

The centerpiece of CONNECTED SENSATIONS is an extraordinary series of design collaborations featuring six acclaimed artists from around the world. These collaborations will be exclusively previewed in the presence of the artists themselves.

“With CONNECTED SENSATIONS, we bring to Milan Design Week an immersive experience that encapsulates the essence of Ploom, uniting senses and emotions to create unique moments of pleasure for our adult consumers. This is what we call sensory at Ploom. The installation weaves together different creative worlds through exclusive collaborations with six visionary artists from around the world, all gathered under the Ploom Design House, our hub dedicated to creativity. We look forward to consumers immersing themselves in this journey of sensory exploration with Ploom at Milan Design Week,” says Alexandre Sofianopoulos, Ploom Brand and Consumer Experience Management Vice President at JTI.

CONNECTED SENSATIONS opens to the public of adult consumers from April 8 to 13, 2025 at Via Tortona 32, in the heart of Milan Design Week.

DISCOVER THE POWER OF SENSORY DESIGN, AN UNPARALLELED INTERACTIVE EXPERIENCE

CONNECTED SENSATIONS invites adult consumers to traverse a series of interconnected universes where emotions are unleashed through cutting-edge technology. It is a multisensory experience divided into four immersive spaces.

The journey begins with an exhibit celebrating Ploom’s commitment to meaningful design, where adult consumers can explore the harmonious union of rationality and aesthetics brought to life through Ploom’s latest Special Edition from Japan, Stripe Blue, signed by Kosuke Kawamura. Next, one is transported to the Ploom Design House, where creative collaborations with six renowned artists illustrate how design can transcend boundaries and connect cultures around the world. The third space sees the artists’ designs merge with Ploom’s sensory universe to offer an interactive and transformative journey that invites you to become part of the experience. Finally, the exhibition concludes in an exclusive environment where consumers can create their own Ploom experience, exploring its sensations and customizing their own style to make each moment of pleasure unique.

*Product intended for adult smokers, not without risk. Tobacco sticks containing nicotine, an addictive substance, are intended.

COLLABORATIONS WITH ARTISTS CREATE NEW DESIGN PERSPECTIVES

Ploom celebrates design as a trait d’union between the visionary works of creative minds and sensory brand expression, inviting adult consumers to immerse themselves in a cross-cultural experience.

For CONNECTED SENSATIONS, Ploom chose six artists to collaborate on the creation of a series of uniquely designed front panels. Each artist was carefully chosen for the originality of his or her creative approach and shared passion for deep and meaningful design, reflecting that same vision that characterizes the brand: from Valentin Elias Renner (Germany), whose wire-and-nail technique is inspired by the concept of global connections, to Arturo Tedeschi (Italy), known for his avant-garde work in architecture and materials research. Each collaboration lends a unique perspective on the concept of sensoriality. Kenji Chai (Malaysia), with the vibrancy of his murals and street art, and Dex Fernandez (Philippines), who combines popular culture with provocative street art by introducing urban dynamism into the exhibition. The mix of traditional and contemporary art proposed by Philippos Theodorides (Greece) explores issues related to identity and culture, while Tymek (Poland) brings his experience as a celebrated musician and visual artist.

Each artist responded to the same prompts, “Reimagine sensory in your own personal style to create inspirational design.” Ploom is therefore proud to present this diverse and visionary collective, inviting a global audience of adult consumers to share firsthand their passion for design and sensory exploration.