Visit Langhe Monferrato Roero – The Home of BuonVivere: new episodes for the podcast on Loquis that has reached 100,000 listens

30 new stories, including children’s content, to narrate the beauty and culture of the UNESCO World Heritage territory

The journey through the hills of Langhe Monferrato Roero continues with new and captivating stories. The podcast on Loquis Visit Langhe Monferrato Roero – The Home of BuonVivere is now enriched with 30 new episodes, expanding the storytelling of one of the most fascinating areas of Italy.

The project, promoted by Ente Turismo Langhe Monferrato Roero in collaboration with Loquis, the world’s first platform for geolocated travel podcasts – and supported by Fondazione CRC – has reached 100,000 listens, confirming itself as a particularly effective initiative to enhance the territory through the authentic stories of its protagonists.

“Conveying the story of Langhe Monferrato Roero through different media languages is one of the tasks of our tourism promotion agency. The proper narration comes through the characters and the stories that have left their mark among the villages, castles, and roads of these hills,” said Bruno Bertero, Director of Ente Turismo Langhe Monferrato Roero. “We are pleased to provide our visitors with a valuable tool featuring high-quality content, able to accompany even the journeys of children, thanks to the podcasts created in collaboration with the Associazione per il patrimonio dei paesaggi vitivinicoli di Langhe-Roero e Monferrato.”

The voice behind these new stories is Andrea Mazzoleni, creator, author of the renowned podcast 51 litri, and voice of the Loquis Factory, the creative hub bringing together the best professionals in travel storytelling. His new work guides listeners through villages, trails, castles, and vineyards, with stories about culture, nature, traditions, and flavors.

Thanks to the podcast on Loquis, tourists can enjoy an immersive experience and discover the area directly along the routes or from home.

Among the new additions are stories dedicated to panoramic and cultural itineraries such as the Bar to Bar, the Grande Traversata delle Langhe, the Roero Bike Tour, and the most iconic viewpoints of the area, from La Morra to Diano d’Alba. Special focus is given to symbolic local products such as Barolo, Barbaresco, and Barbera di Nizza, as well as historical architecture, castles, and the figures who have shaped this land. Dedicated content for younger audiences is also included, with 6 children’s episodes telling magical and accessible stories linked to special places such as the Castello di Grinzane Cavour, the Langa del Barolo, and the infernot of Monferrato.

“Visit LMR represents one of the most significant examples of how strategic it can be, for a DMO, to integrate podcasts into the destination’s communication plan,” said Cristian Iovino, Commercial Director of Loquis. “We have reached the third production, despite the internal handover – from Flavia Fagotto to Bruno Bertero – showing a consistent and continuous vision. Each year, in fact, the organization has chosen to highlight an identity theme of the territory, combining audio storytelling with other promotional actions, without ever losing the value of previous initiatives. On the contrary, the consistent and renewed presence on our platform has fostered organic growth in listens, also confirmed by the positive feedback from tourists who continue to listen once they arrive at their destination.”

Launched in 2021, the Visit Langhe Monferrato Roero – The Home of BuonVivere channel currently features 179 episodes, available in both Italian and English, which can be listened to while traveling thanks to the geolocation function or from home.
The main topics include contemporary and traditional art, literary and wine culture, music, archaeology, sciences, and local knowledge. A collective narrative that combines the curious tourist’s perspective with that of the passionate resident, highlighting figures such as Paolo Conte, Beppe Fenoglio, Cesare Pavese, David Tremlett, Valerio Berruti, as well as companies like Ferrero and Ceretto. Alongside them, fictional characters like Tersilla the whale from the Museo Paleontologico di Asti help make the podcast a surprising audio archive suitable for everyone.

Travel podcasting continues to establish itself as one of the most effective and accessible tools for exploring and narrating territories, combining storytelling, direct experience, and on-the-go enjoyment.

Visit Langhe Monferrato Roero – The Home of BuonVivere is available both on desktop and via the Loquis app, free to download from all stores.

For further information: Spencer & Lewis for Loquis.