Snam chooses Spencer & Lewis for digital communications

The Group wins the tender put out by the Italian energy supply giant.

With 80 years of industry experience and an unwavering commitment to a zero-emissions future, Snam is today the European leader in the field of natural gas transportation, storage and regasification infrastructure. A story of Italian excellence that also aims to become a model of efficient and sustainable energy transition, and that from today will be told on social media by Spencer & Lewis, Independent Communication Group associated with UNA - Companies of United Communication, after the winning the tender for digital communication.

The task of the team entrusted with the assignment is to renew the narrative on digital channels, supporting Snam in building a social communication comprehensive, transparent and close to the new paradigms of the energy transition for which the company is a spokesman.

The agency won the assignment thanks to a project that stood out for its creative vision and strategic approach, as explained by Enrico Nunnari, Head of Business at Spencer & Lewis adds: "The challenge was - and will certainly be - to tell the story of complex concepts such as the operation and management of an infrastructure present throughout Italy engaged in the energy transition, bringing insiders and outsiders closer together. From a dynamic infographic on LinkedIn to a more emotional narrative on Instagram, each platform becomes a stage to translate Snam's innovation into a universal and engaging language."

Snam's entry into the portfolio is one of the final 2024 milestones for Spencer & Lewis, heading into a 2025 already filled with new opportunities and announcements in business and societal development. This as we close out a year with a rate of customer retention of 97,4%.