Lancio della nuova edizione di #IoLaButtoLì JTI Italia (Japan Tobacco International Italia)

August 1, 2022 JTI Italy inaugurated the new edition of #IoLaButtoLì, the anti-littering campaign promoted together with Save the Planet Onlus to raise awareness about the proper disposal of small waste, to theattention to water waste and, more generally, to a total approach to sustainability.

The initiative, produced in collaboration with the cooperative agency Pensieri & Colori and curated by Show Reel Agency and technical partner Lombardini22, featured some of the most influential names on the websuch as Casa Surace, Alice Venturi, Raissa and Momo, Mandrake and Gianni Quirino Beccalossi, “took to the streets” in major Italian cities to test the level of sustainability of citizens through a series of unconventional parameters based on people’s well-being. The results of the campaign then flowed into a series of videos and social content that, with irony and light-heartedness, aimed to empower citizens with respect to littering and promote more sustainable behaviors.

For the 2022 edition of #I’llBuyThere, the team at Spencer & Lewis managed for the company both the activities of PR & Media Relations and those of Social Media Management, coordinating the group’s social pages. The work done generated a total of 138 outputs, including news agencies, online and print media outlets. Among others, #IoLaButtoLì Ansa, Corriere della Sera, La Stampa, Il Giornale, Libero, and Italia Oggi spoke about #IoLaButtoLì.