Spencer & Lewis to Handle K-Rev’s Integrated Communication Governance
Task Objective: Build a new brand territory and consolidate the HR-tech company's leadership.
K-Rev, a digital platform specializing in Human Resources solutions, has chosen Spencer & Lewis as its strategic advisor for integrated communication activities. The Independent Communication Group, a member of UNA – Aziende della Comunicazione Unite, will act as a true strategic advisor alongside K-Rev's management, leading an integrated positioning project that will start from the heart of the company's identity and then be applied to all communication touchpoints. The goal is to build a new brand territory capable of reflecting the ambition and uniqueness of the offering, consolidating K-Rev's leadership in the HR-tech market.
"This is a crucial moment for Human Resources, in Italy and abroad, significant for the magnitude of the change and the speed with which it is affecting the relationship between people and their work," comments Claudio Allievi, President and Co-Founder of K-Rev. "The goal of improving the engagement of the corporate population is certainly not new or original, but the model with which we aim for this goal is. We strengthen individual awareness and growth within the organization, not only through learning and continuous training, but also with constant monitoring and performance analysis. It’s a model we have decided to present to the market with an integrated, joint, and targeted strategy to promote the K-Rev model to an even wider audience in view of the growth objectives and new developments we have planned for the coming months."
The contribution within companies that have chosen to adopt the K-Rev model – including TIM, Fincantieri, and Amadori – has also proven to be decisive in terms of reducing turnover, increasing employee satisfaction, and leveraging organizational culture as a business driver. This task is also brought to life with the aid of artificial intelligence: from a potential technological threat to an immense opportunity for the development of each person's skills within the company.
"K-Rev's mission, which is deeply current and ambitious, is to put people at the center of corporate performance in a constantly evolving work environment. It's a vision we fully share," said Giorgio Giordani, President of Spencer & Lewis. "Our role will transcend that of simple consultants; we will be Advisors to structure and guide Integrated Communication Governance, a distinctive approach that allows us to measure success not only with communication KPIs, but with their direct impact on business results, through a strategic path that, starting from the analysis of K-Rev's DNA, will aim to build a powerful narrative and a solid identity."
This new strategic partnership confirms Spencer & Lewis's vocation to support the most innovative realities in the market, accompanying them in building success stories. The K-Rev assignment is part of a consolidated journey, exactly ten years after another key collaboration for the agency: the one with Pizzabo, one of the first Italian food delivery startups, for which Spencer & Lewis managed integrated communication from the launch phases until the famous exit in 2015, one of the most important in the Italian innovation landscape. A legacy of vision and method that today finds new expression with K-Rev.
For further information: Spencer & Lewis for K-Rev.
