Spencer & Lewis, CEPAR and handfactory together in managing LEC’s international communications

Spencer & Lewis expands its presence in the international market by joining handfactory e Cepar for support in the LEC's global communication management, the reduced-calorie ice cream brand founded by Charles Leclerc, a Formula 1 driver working for Scuderia Ferrari, from his manager Nicolas Todt and by ice cream entrepreneurs Federico Grom e Guido Martinetti.

A new concept that promises to broaden consumer choice and aspires to redefine industry standards with a product that is low in fat, high in fiber and a source of protein.

To each of the three member companies of UNA - United Communication Companies a key role in defining and executing the overall strategy: handfactory is currently responsible for art direction and digital content for the brand; Cepar co-created the digital strategy and implements the execution of LEC's digital communication mix since its launch, coordinating the project and handling media planning with a focus on performance. A Spencer & Lewis the role of global partner to govern PR activities in line with the brand's international strategy. It will be this synergy that will ensure a Integrated and cohesive communication across all target geographies..

"The joint goal of this valuable collaboration is to ensure effective and impactful communication in the international market through a synergistic approach that can enhance the specific skills of each agency, to ensure global consistency and overview in all the activities that will take place in the countries of reference: Italy, France, the United Kingdom and Switzerland." comments Diego Pacifici, Chief Marketing Officer of LEC.

The support of Spencer & Lewis will be mainly strategic: on Italian, British and Swiss soil, the independent communications group will count on the support of local entities to manage the press office and the coordination of KOLs and influencers, while on French soil it will play an advisory role alongside the local partner through a dedicated steering committee.