refurbed appoints Spencer & Lewis for PR & Media Relations activities
The Group will support Europe’s leading marketplace for refurbished products in strengthening its visibility and positioning around sustainability and the circular economy
refurbed, Europe’s leading online marketplace for refurbished products, has appointed Spencer & Lewis as its partner for managing PR & Media Relations activities in Italy. The Independent Communications Group, a member of UNA – Aziende della Comunicazione Unite, will support the brand in strengthening its visibility and relevance within the Italian market, consolidating its position in discussions surrounding sustainability, innovation and new consumption models.
Founded with the goal of making sustainable consumption an accessible and practical choice, refurbed today offers a range of approximately 65,000 professionally refurbished products, from smartphones and laptops to household appliances, sports equipment, and solutions dedicated to mobility and family life. Over recent years, the company has established itself across Europe as one of the leading references in the fields of the circular economy and sustainable consumer technology.
As part of the engagement, Spencer & Lewis will support refurbed in developing a PR & Media Relations strategy aimed at enhancing the brand’s positioning through editorial content, media relations, seeding activities and interviews, as well as the development and support of events and special initiatives. This integrated approach is designed to strengthen the brand’s relevance in its dialogue with media, stakeholders and target audiences.
Particular attention will be dedicated to highlighting insights and data related to environmental impact and evolving consumer purchasing behaviors, with the objective of building an authoritative and relevant narrative around circular economy topics and the evolution of the refurbished products market in Europe.
“Supporting refurbed in the Italian market means helping to advance a new approach to consumption, where refurbished products are increasingly becoming the preferred choice,” said Angela Pietronigro, Deputy Head of Strategy & Operations at Spencer & Lewis. “Our commitment is focused on enhancing this cultural shift through a narrative capable of combining the brand’s innovative vision with a targeted communication strategy. We will support refurbed on a solid growth path, with the goal of making sustainability no longer a concept that needs explaining, but a tangible reality capable of driving the evolution of the sector.”
With this new acquisition, Spencer & Lewis further strengthens its positioning in strategic communications related to ESG and innovation, expanding its portfolio with one of Europe’s leading tech scale-ups and reinforcing its expertise in managing integrated projects spanning corporate, consumer and lifestyle communications.
For further informazion: Spencer & Lewis for refurbed.
