Orodei appoints Spencer & Lewis to lead the brand’s next phase of growth and positioning
The Group will support Orodei Group through an integrated strategy combining PR & Media Relations, social media consultancy, and the communication of the brand’s key partnerships.
Orodei, a Banco Metalli registered with the Organismo degli Agenti e dei Mediatori (OAM) and the Registro degli Operatori Professionali in Oro (OPO), has appointed Spencer & Lewis to support the next phase of the brand’s growth through an integrated communications strategy. The Independent Communications Group, a member of UNA – Aziende della Comunicazione Unite, will help strengthen the company’s corporate and institutional positioning, enhancing a leadership built over the years through specialist expertise, innovation, and an increasingly value-added service offering.
Active in investment gold trading, the purchase of pre-owned gold, precious metals refining, and services dedicated to professionals and industry operators, Orodei is now one of Italy’s leading companies in the precious metals sector. A growth journey that now aims to further consolidate the company’s authority and strategic role in its market through a stronger communications approach.
“Over the past few years, Orodei has embarked on an important growth journey, expanding its offering and strengthening its role in the precious metals market,” said Antonio Maesano, President of Orodei. “Today, we feel the need to support this evolution with an even more structured communications strategy, capable of telling our story, communicating our values, and showcasing the quality of the services we provide. Our collaboration with Spencer & Lewis stems from the desire to further strengthen the brand’s positioning and build an increasingly authoritative dialogue with the media, stakeholders and the wider public.”
The project entrusted to Spencer & Lewis adopts an integrated approach combining PR & Media Relations, strategic social media consultancy, and the promotion of the key partnerships, sponsorships and strategic initiatives developed by Orodei Group. The objective is to create a consistent narrative capable of strengthening the brand’s corporate reputation, increasing its relevance within the economic and financial debate, and supporting its evolution through a more structured dialogue with media, stakeholders and target audiences.
Orodei already boasts a portfolio of prestigious partnerships—including AS Roma, Ducati, and Porsche—built around the ambition of associating the brand with organisations that represent excellence, innovation and performance. Through the press office and media relations activities managed by Spencer & Lewis, this valuable network of relationships and content will be further enhanced, amplifying its media visibility while reinforcing the brand’s positioning, awareness and credibility at a national level.
“Our strategic challenge with Orodei starts by moving beyond the outdated clichés still associated with the gold sector, in order to establish a modern, transparent and well-structured business model,” said Angela Pietronigro, Deputy Head of Strategy & Operations at Spencer & Lewis. “Our storytelling will focus on the brand’s industrial strength and its naturally forward-looking approach, leveraging high-profile projects such as the partnership with AS Roma to introduce audiences to a contemporary vision of gold as a stable and accessible asset.”
With this partnership, Spencer & Lewis further strengthens its positioning as a strategic communications consultancy for brands engaged in reputation-building and value-enhancement journeys. The agreement with Orodei also reinforces the Group’s presence within a highly specialised sector, confirming its ability to support market-leading companies in building narratives that successfully combine innovation, authority and media relevance.
For further information: Spencer & Lewis for Orodei.
