PlayStation lights up San Siro with a digital mosaic made with community support to celebrate the launch of God of War Ragnarök
To celebrate the launch of God of War Ragnarök, available starting Nov. 9, exclusively for PlayStation®5 (PS5™) and Pla
The activity represents the culmination of #FaceTheRagnarök: a project that started on Oct. 3, entirely dedicated to the Playstation community, in which the stories, experiences and uniqueness of all players represent the beating heart of the narrative.
Users, in order to take part in the initiative, shared a selfie, painting their faces with the very famous tattoo that characterizes one of the game’s two characters, Kratos. Participants were then asked to tell their stories by choosing from a number of keywords that identified their personality traits. In just three weeks, the community responded with great enthusiasm, with more than 2,000 shots collected and a strong sense of aggregation and sharing.
The final act of #FaceTheRagnarök, came to fruition at the San Siro Stadium, the scene of the spectacular screening that dominated the “playing rectangle” at an Inter game. The Nerazzurri club was chosen for the activity as a leader in innovation and always committed to offering its fans new forms of entertainment. Thanks to sophisticated video mapping technology, which makes it possible to create effects of great visual impact, spectators first witnessed the “freezing” of the turf, which then gradually “crumbled” to reveal a giant digital mosaic depicting Kratos and
Aunique and evocative atmosphere that of San Siro, where the return of Kratos and Atreus and the release of the new chapter of one of the most beloved sagas of the entire PlayStation® universe was celebrated!
