Presented StarCasino’s new campaign on Responsible Gaming with an exceptional Ambassador: Lino Banfi
With the entry into force of Legislative Decree No. 41 of March 25, 2024, the sector is experiencing significant transformations. In this scenario, StarCasino has chosen to champion a message of awareness e awareness with a prevention campaign dedicated to responsibility in gaming. This campaign not only seeks to inform players about the potential risks associated with excessive gaming but also offers guidance on how to engage with gaming in a healthy manner, thereby ensuring that the entertainment remains enjoyable and fulfilling.
Today, in Rome, there was held an event dedicated in which the goals and initiatives put in place by the brand were presented. The meeting involved experts, institutions and the community, providing an important opportunity for discussion on the topic. This collaborative approach is essential to developing a comprehensive understanding of responsible gaming. Participants shared insights and strategies, highlighting the importance of a united front in promoting safe gaming practices.
The initiative aims to provide users with concrete tools to manage their gaming behavior safely. These include educational resources, self-assessment tools, and access to support networks that encourage responsible gaming habits. By implementing these resources, StarCasino hopes to empower players to make informed decisions regarding their gaming activities.
To spread the message effectively, the brand chose as its ambassador Lino Banfi. The beloved actor, featured in the new TV campaign, recalls the Importance of recognizing one’s limitations and taking advantage of available self-regulation tools. With his charisma and authenticity, the “grandfather of Italy” becomes the face of an essential principle: the game must remain fun. Lino’s portrayal resonates with audiences, reminding them that while gaming can be a delightful pastime, it is crucial to engage with it responsibly to avoid negative consequences.
To spread the message effectively, the brand has chosen Lino Banfi as its ambassador. The well-known actor, featured in the new TV campaign, reminds us of the importance of recognizing one’s limits and using the available self-regulation tools. He encourages all players to enjoy gaming as a source of joy rather than a source of stress, promoting an outlook that values entertainment over compulsion.
Lino Banfi, ambassador of the campaign, expressed his enthusiasm: “Being chosen as a Brand Ambassador not only honors me, but gives me the opportunity to convey an important message: the game should be a whim, not a vice. The public has always seen me as a wise grandfather, and today I want to remind everyone, especially the younger ones, how fundamental responsibility is. Personal dignity, family, and affection are values that should always be put first. Playing is good, but like all fun it has a cost: you have to do it with measure, setting limits and knowing when to stop. In this way, we can ensure that gaming remains a pleasurable activity rather than becoming a burden or an addiction.”
Also Stefano Tino, Managing Director of Betsson Group Italy, stated: “At StarCasino we believe that gaming should remain a positive entertainment experience. We don’t demonize it, but we aim to highlight the risks when it becomes excessive and raise awareness among our users so that they can recognize their own limits. Therefore, with our initiative, and the choice of an ambassador such as Lino Banfi, we want to promote responsible gaming, offering concrete tools for awareness and control.
At the same time, it is crucial to break down the stigma on gambling addiction: in fact, it is our intention to collaborate in the near future with nonprofits to offer pathways to recovery with the support of experts, listening groups and training. We are committed to developing educational programmes that not only raise awareness but also foster a sense of community among players. Our goal is to protect gamers and make it always safe to have fun, ensuring that everyone is equipped with the knowledge and support needed to enjoy gaming responsibly.”
As part of this campaign, StarCasino is also launching a series of online workshops aimed at players of all ages. These workshops will cover various aspects of responsible gaming, including the psychological effects of gaming, strategies for setting limits, and how to seek help if gaming becomes problematic. Through these initiatives, StarCasino reinforces its commitment to creating a safe gaming environment where players can have fun without risking their wellbeing.
