To Spencer & Lewis the communication of Wizz Air in Italy
Millions of passengers carried on more than 900 routes by one of the leading airlines in the international low-cost market. For nineteen years it has been traversing the skies with its unmistakable colors and, as of this year, Wizz Air will communicate in Italy with Spencer & Lewis. The Independent Communication Group associated with UNA (Aziende della Comunicazione Unite) won the tender announced by ULCC (Ultra Low Cost Carrier) and will be in charge of telling the media about Wizz Air 's news, values and development through a PR & Media Relations plan that has already entered into full swing.
"With Wizz Air, we are entering the always vibrant and dynamic low-cost airline environment, where the stimulus and competition are anything but 'low,' especially in this period of great ferment after the years when the desire to fly was sidelined by the health emergency. A market where creativity, originality and interactivity prevail at all levels, fundamental elements of the strategy developed with the company, which we thank for trust. Our task will be to weave a media narrative that includes not only products and services offered by the company, but values and mission of the company itself, in order to bring Wizz Air closer to an increasingly wide and heterogeneous audience of interlocutors," comments Aurelio Calamuneri, PR & Media Director of Spencer & Lewis
In addition to an ever-evolving network, there is also a strong commitment to sustainability, which has already been recognized globally with the award as the most environmentally sustainable airline globally at the CAPA Awards for Excellence 2022. Wizz Air's most recent innovations include the launch of WIZZ MultiPass, the first European subscription plan available at a fixed monthly rate (even during the summer peak season), a new route from Palermo to Tirana, and the inauguration of a new route between Rome and Castellon.
The Spencer & Lewis team that will be in charge of Wizz Air 's communications is coordinated by Aurelio Calamuneri and managed by PR & Media Relations Manager Emanuele Pilloni, with tasks of ongoing operations as well as crisis communications, strategy optimization, and presiding over events, media appointments, and press incoming.
