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AI and Communication: Artificial Intelligence Will Only Replace Those Who Have Nothing Left to Say

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AI and Communication: Artificial Intelligence Will Only Replace Those Who Have Nothing Left to Say

We Have Created an Alien Intelligence. And now, who will be the strategist to tell the stories?

by Massimo Romano

In my book Il potere invisibile delle idee, the cover shows eggs and bacon on a yellow background. This isn’t a graphic choice: it’s a statement of intent. It refers to one of the most brilliant PR campaigns of the twentieth century, conceived by Edward Bernays, the “nephew of Freud” who invented modern persuasion.

IA e Comunicazione-Il-potere-invisibile-delle-idee.jpg

 

In the 1920s, Bernays was commissioned to increase bacon sales. He understood that he didn’t have to sell the product, but change a habit. He commissioned (and manipulated) a medical “study” that claimed the benefits of a hearty breakfast, gained the support of 5,000 doctors, and disseminated the news to newspapers as a scientific discovery. In a few months, America switched from coffee and toast to the eggs and bacon ritual.

Bernays didn’t hack a computer. He hacked trust, the most powerful operating system humanity has ever created.

 

 

 

Strategy and AI: Automation Forces Us to Think Better

We have entered the Fifth Communication Revolution: the one in which persuasion has become automated. What Bernays did in months, with intuition and a network of relationships, an algorithm does today in a few seconds. AI is not just a tool: it is the automation of persuasion.

The numbers confirm this:

  • 79% of managers state that AI already influences their marketing strategies (Harvard Business Review).
  • 64% of communicators use it to write content or analyze trends (Muck Rack).
  • Only 12% of companies have defined an ethical protocol for managing it (KPMG).
  • And according to Gartner, by the end of 2026, over 60% of marketing budgets will be allocated to strategic consulting services, not operational production.

We are multiplying Bernays’ power without asking ourselves who is holding the strings. Yet, AI is not an enemy: it is a dividing line. It will separate those who produce noise from those who create meaning.

AI will not replace communicators. It will replace those who no longer have anything to say.

Because the machine can write a press release, but it cannot decide if it is worth saying. It can generate content, but not build strategies. And strategy is what distinguishes an executor from a consultant.

The future of agencies is not to produce more, but to think better. To return to being what the best have always been: strategists of influence and not post factories.

AI will force us to return to where it all began: strategic consulting. It will take away the shortcut of “doing” and oblige us to return to “thinking.” From content providers to thought consultants. Anyone can write on behalf of a brand, even a machine.

The real challenge will be for those who know how to guide brands to choose what is worth saying, and why. And that is where we will return to play our game: in the territory of strategy, vision, and judgment.


Algorithmic Propaganda: The Danger Is Not the Lie, But Plausibility

Bernays knew it well: every idea can serve freedom or power. In the 1950s, working for the United Fruit Company, he orchestrated a campaign that painted the democratic president of Guatemala, Jacobo Arbenz, as a communist threat. His propaganda was so effective that it pushed the United States to support a coup d’état. From a breakfast, to a civil war.

Bernays

Today, that same manipulation would require just a few clicks. AI hallucinations, false but plausible information, are the automated version of that propaganda. The Cambridge Analytica case was just the trailer for a movie we have already started filming: algorithmic propaganda, invisible and personalized.

It is no longer the lie that is dangerous, but plausibility. And in the noise generated by millions of artificial messages, the risk is that truth becomes a minority opinion.


Ivy Lee 2.0: The Communicator as Strategic Guide and Builder of Trust

Paradoxically, the answer to the AI challenge is not found in the future, but in the past. At the dawn of PR, while Bernays was manipulating the masses, Ivy Lee wrote the first Declaration of Principles of the profession:

“The public has a right to truthful and accurate information.”

He was the first to understand that transparency is a more powerful form of influence than manipulation.

Today, in the era of persuasive machines, our profession must return there: to ethics and strategy. AI can write, analyze, predict. But it cannot choose. And choice is the most human dimension of thought.

Ivy Lee

The communicator of the future will be an Ivy Lee 2.0, with three missions:

  • Architect of strategy → AI is an executor. It needs a vision. Our job is to ask the right questions, define the “why” before the “how.”
  • Guardian of ethics → AI has no morals: it reflects ours. The communicator must be its human filter, educating it on values, inclusion, and responsibility.
  • Builder of trust → In a world of synthetic content, authenticity will be the rarest currency. As Al Golin taught with his TrustBank, trust is built only with time, consistency, and humanity.

Perhaps the greatest opportunity of Artificial Intelligence is not to make us work better, but to force us to think again. When everything can be written by a machine, what truly matters is the truth you choose to tell.


The Hen That Clucks the Loudest

Henry Ford used to say:

“Ducks lay their eggs in silence, hens cluck like crazy. And the world eats hen’s eggs.”

AI is the loudest hen humanity has ever invented: it produces non-stop, 24 hours a day, in every language and format.

Our job is not to make it cluck more, but to teach it when to be silent. Because even silence, at times, is a form of conscious communication. And because technology can automate communication, but only awareness can save its meaning.

 

Massimo Romano is an entrepreneur, communicator, and journalist, CEO and co-founder of Spencer & Lewis, an independent communication group with offices in Rome, Milan, and London. For over twenty years, he has worked alongside Italian and international companies, focusing on integrated communication strategies, brand reputation, and public relations. Active in the sector debate, he is a board member of UNA – Aziende della Comunicazione Unite and vice president of the Publishing, Information, and Audiovisual section of Unindustria.

Totti and Materazzi Star in the First Episode of “AperiTotti,” the New Betsson.Sport Format

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Totti

In the new content from Betsson.Sport, the two World Champions share untold anecdotes, discuss great managers, and reveal behind-the-scenes stories of the 2006 World Cup.

Materazzi reveals: “When Ronaldo had the ball, I’d call Cordoba: you deal with him”

Totti: “Maradona is football, then there’s Ronnie. He is poetry; my only regret is not having played together”

AperiTotti makes its debut, the new Betsson.Sport format hosted by Pierluigi Pardo, which takes fans inside the stories and secrets of Italian football through the voices of its protagonists. In the first episode, Francesco Totti and Marco Materazzi engaged in an unfiltered dialogue, sharing sharp analysis and personal backstories about their careers, touching on crucial themes such as managers, the 2006 World Cup, the disappointment of May 5, 2002, and the comparison between the greatest champions of all time.

Asked about the greatest ever, Francesco Totti drew up his personal ranking: “Maradona is football. Then there’s Ronnie [Ronaldo, ‘Il Fenomeno’], who for me is the first of all. He is poetry; my only regret is not having played together. Only after them come Messi and Cristiano Ronaldo.” A thought shared by Materazzi, who, as a teammate, admitted: “In training, during 1-on-1s, every time Ronaldo had the ball I would turn around, call Cordoba and say: you deal with him.”

The former Giallorossi captain then paid tribute to his most significant managers, defining Carlo Mazzone as “the architect of everything, he managed me at 360 degrees when I was 17,” and promoting José Mourinho’s work at Roma: “How did I see him? Top. Number one. He brought back a trophy after many, many years.” Totti also recalled his bond with Antonio Cassano: “I raised him as soon as he arrived; to me, he was like a younger brother. He is as good as bread, even if sometimes a bit too direct.”

On the other side, Marco Materazzi surprised everyone with praise for a former rival and national teammate: “For my generation, Alessandro Nesta was the strongest defender of all. Stronger than Maldini and Baresi, for me. As an admirer, when I had to replace him in the 2006 national team, I hoped until the very last moment that he would return.” The former Nerazzurri defender then recalled the greatest disappointment of his career: “I would trade that Scudetto of May 5, 2002, for another two or three that I won later. It was the year of reconstruction and no one expected us to get there.”

The transition to the 2006 triumph was inevitable. Totti revealed the key support of Marcello Lippi during his record recovery: “He waited for me from the very day of the injury,” while Materazzi remembered the goal in the final: “That morning Cannavaro told me that Henry was afraid of me. When I jumped, he didn’t worry much about the ball and I arrived with perfect timing.”

This appointment, viewable on YouTube at this link, inaugurates the series of exclusive content that Betsson.Sport will produce as part of the “AperiTotti” format, an editorial project dedicated to the legends of Italian football.

For further information: Spencer & Lewis for Betsson.Sport

 

Francesco Totti Crowns Nico Paz and Believes in CT Gattuso

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Totti

Former Giallorossi captain Francesco Totti, on the sidelines of a social content recording with Betsson.Sport, praised the start of the season for the Como playmaker and offered a special wish to Rino on the eve of the match against Estonia.

A dream come true, that of a fan who meets his lifelong idol after a 10-hour blindfolded journey. This was the emotional context, born from an initiative by Betsson.Sport in collaboration with content creators Skills Crew, in which Francesco Totti granted an exclusive interview. The Giallorossi captain spoke about today’s football talents, the Serie A championship, and offered a special wish to the new National Team Manager, Gennaro Gattuso.

When asked about the most promising young players, the former Roma captain surprised everyone by naming a talent not from the Italian youth academies.

“Let’s say there aren’t many Italian talents at the moment,” Totti began. “The only one I’m watching right now, who is not Italian, is Nico Paz. He intrigues me a lot.” A true crowning for the young Argentine talent.

Totti’s analysis then shifted to the current Serie A championship, which he sees as more competitive than last season: “I think this year there are more teams that can reach Napoli’s level. I think it is a more balanced league compared to last year.”

Finally, a special thought was dedicated to the Italian National Team and its Head Coach, Gennaro Gattuso, on the eve of the match against Estonia, valid for the World Cup qualifiers:

“I think a wish for Rino is necessary, but above all for the entire national team, hoping that after many years they will take us back to the World Cup. Not only from Francesco, but from all Italians.”

The activity, which saw Totti as the protagonist on the football pitch with skill challenges and moments with fans, is part of Betsson.Sport’s activities, which continues to create exclusive content with the greatest legends of the sport.

For more information: Spencer & Lewis for Betsson.Sport

Retail and Regional Markets Drive Growth in Italian Commercial Real Estate: €9.1 Billion in Investments in the First Nine Months of 2025

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In the first nine months of 2025, investments in the Italian commercial real estate sector reached €9.1 billion, marking a 44% growth year-on-year. Of this total, €2.37 billion was recorded in the third quarter. Despite the uncertainty in the geopolitical context, solid fundamentals and capital availability continue to support the market.

Investment volumes in commercial real estate remain driven by the Retail market, which confirms its role as the protagonist of this growth phase. In the third quarter, Retail investments neared one billion euros, for a total of almost €3.18 billion invested since the beginning of the year, a 74% increase compared to the same period last year. High-ticket transactions in the out-of-town segment, particularly a large prime shopping centre and a factory outlet portfolio, provided a decisive boost, confirming the return of investors to this sector, who are attracted by the good fundamentals this market is currently able to offer.

Investments in the Office sector continue to suffer from a lack of product, despite renewed interest in prime markets. In the first nine months of 2025, investments in the office sector reached €949 million (down 31% compared to last year), with €223 million invested in the third quarter. A recovery in volumes is expected for the coming months, supported by a solid pipeline and fundamentals that remain strong: rising rents in Central Business Districts, greater availability of debt capital, and reduced financing costs are all factors that reinforce the prospect of yield compression.

The Industrial & Logistics market continues to register good investment volumes, with €1.19 billion invested in the first nine months of the year (an 8% increase compared to the same period in 2024), of which €390 million was in the third quarter. This is a positive result despite the normalisation of occupier demand and uncertainty surrounding commercial policies. Activity is led by core-plus and value-add investors seeking higher returns.

In the first nine months, the Hotels sector recorded investments of €1.8 billion, up 22% compared to last year, with €383 million concentrated in the third quarter. In this sector as well, the value-add component continues to drive the market, although there has been an increase in the weight of core investments in the third quarter. Conversely, the component of investments by owner-operators is down, although their interest in the Italian market remains positive. The development pipeline remains significant, while the stabilisation of hotel performance in the luxury segment could push more speculative investors toward the upscale and mid-scale sectors, where growth margins appear more promising.

In the Living market, the third quarter recorded volumes of €191 million, with approximately half driven by Student Housing transactions, where the contribution of forward purchase operations remains highly significant. Overall, in the first nine months of 2025, Living sector investments reached €644 million, marking an 82% growth compared to the same period of the previous year. The launch of new developments, especially in Milano, is suffering from increased caution linked to the permitting context: several developers are shifting their strategies toward the redevelopment and conversion of existing buildings, preferring these over new construction.

In the third quarter, the Alternative market recorded €182 million in investments, for a total of €938 million since the beginning of the year. The weight of the Healthcare sector in the last quarter was contained, with small-sized transactions involving clinics and assisted social-healthcare facilities. The disposal of instrumental assets by infrastructure operators, however, attracted the attention of private investors, contributing to the majority of Alternative investments this quarter. A further contribution came from the Education segment, which recorded transactions exceeding €220 million in the first nine months of the year.

In the regional markets, investment volumes in the first nine months of the year amounted to over €6 billion, representing 67% of the national total. This is a record result, fuelled by large out-of-town Retail transactions, followed by the Industrial & Logistics sector and the Hotels and Alternative segments.

“The growth recorded in the Italian commercial real estate sector in the first nine months of 2025, with the return of Retail among the most attractive asset classes, reflects the sector’s solidity. Furthermore, the vibrancy of the regional markets, which are increasingly strategic, is compensating for the limited availability of assets in the more consolidated markets of Milano and Roma,” states Silvia Gandellini, Head of Capital Markets Italy at CBRE. “This trend highlights the structural strength of the market and the growing confidence on the part of investors, confirming Italy’s strategic role in the European landscape.”

For further information: Spencer & Lewis for CBRE

Fitness: for 80 percent of italians, the primary motivation to work out is mental and psychological well-being

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This is confirmed by the second survey from the “Fitness & Benessere in Italia” Observatory, conducted by the multinational fitness franchise Anytime Fitness, in collaboration with AstraRicerche.

86.4% of Italians consider training important for feeling more energetic and improving their mood, 83.8% find it useful for releasing tension and stress, while 76.3% associate it with reclaiming self-esteem and confidence. These are some of the most interesting findings from the second survey of the “Fitness & Benessere in Italia” Observatory, conducted by AstraRicerche and commissioned by Anytime Fitness, the largest fitness franchise network in the world, with over 5,600 active clubs globally and 58 already operational in Italia.

The demoscopic survey, based on a representative sample of over 1,800 Italians, highlights how the psychological component of training is now central to the perception of well-being: for most respondents, working out is no longer just a matter of aesthetics or physical shape, but a conscious act of personal care—a way to find emotional balance and face daily challenges with greater serenity.

Building on this awareness, the research also delved into the criteria guiding the choice of a gym, highlighting how decisive practical aspects are, such as cleanliness, staff competence, equipment quality, and logistical convenience.

FITNESS AS THERAPY: FOR 8 OUT OF 10 ITALIANS, IT IS THE KEY TO MENTAL WELL-BEING

While the main motivation for training is linked to mental well-being, the Observatory data shows that Italians attribute a very wide range of positive effects to physical activity. On a psychological level, 86.4% state that working out helps them feel more energetic and improves their mood, 83.8% consider it an effective tool for relieving tension and stress, and 76.3% associate it with the recovery of self-esteem and confidence.

From a physical standpoint, 77.9% find training useful for improving performance, 77.7% link it to disease prevention and a longer, healthier life, 73.3% associate it with weight control, and 72.7% with muscle strengthening.

Finally, the social dimension, while less central, is not negligible: 53.2% of respondents recognize the relational value of the gym as a place to meet new people and share time with acquaintances.

CLEANLINESS, COMPETENCE, AND VALUE FOR MONEY: ITALIANS’ PRIORITIES IN CHOOSING A GYM

This broad and integrated vision of well-being is also reflected in the criteria Italians use to choose a gym. The decision is based on concrete and functional elements: at the top of the priorities are the cleanliness and maintenance of the facility (82.5%), staff competence (78.5%), and an affordable price (78.4%). These are followed by the quality of equipment (76.3%), a welcoming atmosphere (73.9%), and proximity to home or work (73.4%).

The variety of machinery (72.4%), the presence of large and well-organized spaces (73.8%), and the modernity of the environment (68.6%) also matter. Among the more innovative elements, personalized support (65.4%), 365-day-a-year opening (59.6%), and technological innovation (58.3%) receive widespread approval.

CONSCIOUS, DEMANDING, AND SEEKING BALANCE: THE PROFILE OF THE NEW FITNESS USER

The Observatory data provides a profile of a fitness user who is increasingly conscious, demanding, and oriented toward total physical and mental well-being. In a context where fitness is no longer just about performance or aesthetics, but increasingly about mental health, balance, and quality of life, understanding people’s real needs becomes fundamental.

“The observatory allows us to go beyond the numbers and grasp the deep meaning of training for Italians,” commented Roberto Ronchi, CEO of Anytime Fitness Italia. “We want to be a reference point for those seeking 360-degree well-being and support, and to do that, we must start by listening. The data helps us improve, personalize the experience, and make each of our clubs a place where people feel welcomed, motivated, and free to be themselves.”

For further information: Spencer & Lewis for Anytime Fitness

Spencer & Lewis to Handle K-Rev’s Integrated Communication Governance

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A Spencer & Lewis la Governance di Comunicazione Integrata di K-Rev

Task Objective: Build a new brand territory and consolidate the HR-tech company’s leadership.

K-Rev, a digital platform specializing in Human Resources solutions, has chosen Spencer & Lewis as its strategic advisor for integrated communication activities. The Independent Communication Group, a member of UNA – Aziende della Comunicazione Unite, will act as a true strategic advisor alongside K-Rev’s management, leading an integrated positioning project that will start from the heart of the company’s identity and then be applied to all communication touchpoints. The goal is to build a new brand territory capable of reflecting the ambition and uniqueness of the offering, consolidating K-Rev’s leadership in the HR-tech market.

“This is a crucial moment for Human Resources, in Italy and abroad, significant for the magnitude of the change and the speed with which it is affecting the relationship between people and their work,” comments Claudio Allievi, President and Co-Founder of K-Rev. “The goal of improving the engagement of the corporate population is certainly not new or original, but the model with which we aim for this goal is. We strengthen individual awareness and growth within the organization, not only through learning and continuous training, but also with constant monitoring and performance analysis. It’s a model we have decided to present to the market with an integrated, joint, and targeted strategy to promote the K-Rev model to an even wider audience in view of the growth objectives and new developments we have planned for the coming months.”

The contribution within companies that have chosen to adopt the K-Rev model – including TIM, Fincantieri, and Amadori – has also proven to be decisive in terms of reducing turnover, increasing employee satisfaction, and leveraging organizational culture as a business driver. This task is also brought to life with the aid of artificial intelligence: from a potential technological threat to an immense opportunity for the development of each person’s skills within the company.

“K-Rev’s mission, which is deeply current and ambitious, is to put people at the center of corporate performance in a constantly evolving work environment. It’s a vision we fully share,” said Giorgio Giordani, President of Spencer & Lewis. “Our role will transcend that of simple consultants; we will be Advisors to structure and guide Integrated Communication Governance, a distinctive approach that allows us to measure success not only with communication KPIs, but with their direct impact on business results, through a strategic path that, starting from the analysis of K-Rev’s DNA, will aim to build a powerful narrative and a solid identity.”

This new strategic partnership confirms Spencer & Lewis’s vocation to support the most innovative realities in the market, accompanying them in building success stories. The K-Rev assignment is part of a consolidated journey, exactly ten years after another key collaboration for the agency: the one with Pizzabo, one of the first Italian food delivery startups, for which Spencer & Lewis managed integrated communication from the launch phases until the famous exit in 2015, one of the most important in the Italian innovation landscape. A legacy of vision and method that today finds new expression with K-Rev.

For further information: Spencer & Lewis for K-Rev.

Wizz Air Named Sustainable Airline of the Year 2025 at the Airline Economics Sustainability Awards

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Wizz Air

Wizz Air is proud to announce that it has been recognized as the Sustainable Airline of the Year 2025 at the Airline Economics Sustainability Awards Gala.

The annual awards, organized by Airline Economics, celebrate aviation industry leaders in environmental stewardship, innovation, and social well-being through their initiatives over the 12-month period up to the end of August 2025. Winners were selected via the results of an industry-wide survey with in-depth sustainability and emissions data provided by Estuaire, in collaboration with the editorial and Airline Economics Plus teams.

The judging panel praised Wizz Air for its measurable progress in carbon reduction, transparency in reporting, and the ambitious plan to achieve the Net Zero goal by 2050, which was presented in April of this year. The jury highlighted Wizz Air’s transparent reporting, investment in fuel-efficient aircraft, and operational strategies that prioritize environmental performance.

“The Sustainability Awards are a testament to the airline industry’s growing commitment to decarbonization,” said Victoria Tozer-Pennington, Editor and co-founder of Airline Economics. “We are proud to shine a light on companies and individuals who are not just setting ambitious targets, but are also delivering concrete results.”

Dorottya Durucsko, Head of Government Affairs and Sustainability at Wizz Air, stated: “We are honoured to receive the Sustainable Airline of the Year 2025 award. This recognition is a testament to the dedication of our colleagues and the progress we are making on our journey to Net Zero. We will continue to invest in new aircraft technologies, collaborate to increase sustainable aviation fuel production, and advocate for airspace reform. The recognition from Airline Economics and Estuaire strengthens our belief that we are on the right path to reinforce the aviation ecosystem. Let’s WIZZ!”

During the fiscal year 2025, Wizz Air’s emissions intensity was 52.2 grams of CO2 per passenger per kilometre. The airline operates one of the world’s youngest fleets, with over 70% ultra-efficient Airbus A321neo aircraft boasting an average age of 4.5 years, integrating various technologies that allow for further fuel savings.

With a goal of reducing carbon intensity by 25% by 2030 and an aspiration to power 10% of its flights with SAF by the same year, Wizz Air’s long-term strategy is built on flights (30% emissions reduction from new aircraft technology and fleet renewal), fuel (53% emissions reduction from SAF), and footprint (4% emissions reduction from air traffic management modernization).

About Wizz Air Wizz Air operates a fleet of 243 Airbus A320 and A321 aircraft. A team of aviation professionals delivers superior service and very low fares, making Wizz Air the preferred choice of 62.8 million passengers in 2024. Wizz Air is listed on the London Stock Exchange under the ticker WIZZ.

The airline has been named one of the top ten safest airlines in the world by airlineratings.com, the world’s only safety and product rating agency, and was named “Airline of the Year” at the Air Transport Awards in 2019 and 2023. Wizz Air has also been recognized as the “Most Sustainable Low-Cost Airline” at the World Finance Sustainability Awards in 2021-2025 and as the “Most Environmentally Sustainable Airline Group in the EMEA region” at the CAPA-Centre for Aviation Awards for Excellence 2024. In 2025, Wizz Air outperformed major airlines in the emissions ranking, presented by Cirium, an aviation industry analytics company, thanks to its work on reducing emissions intensity.

For further information: Spencer & Lewis for Wizz Air

SmartCityLife Officially Names Via Italo Calvino: A Special Tribute to the Writer on the Fortieth Anniversary of His Death

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To mark the fortieth anniversary of the death of Italo Calvino, this morning, in the CityLife park, the new Via Italo Calvino was officially named with the unveiling of the plaque dedicated to the writer. The event was attended by the Councillor for Culture of the Comune di Milano, Tommaso Sacchi, the President of Municipio 8, Giulia Pelucchi, the CEO of SmartCityLife, Roberto Russo, and art historian and popularizer Jacopo Veneziani.

The naming further strengthens the connection between the CityLife district and culture, with a day dedicated to the writer that unites literature, art, and the participation of new generations.

“Italo Calvino was one of the greatest figures in our recent history,” said Councillor for Culture Tommaso Sacchi. “This is true both for his commitment, from a young age, in the partisan Liberation War, and for the cultural and political contribution he offered to the formation of our country. He was one of the most beloved storytellers of contemporary literature, capable of uniting rigour and imagination, and of giving us works that still teach us to look at the world with new eyes: lighter, more curious, more aware. Naming a street after him in Milano means making his legacy a living part of the city, a concrete sign that invites citizens and the new generations to encounter his voice daily. This day shows how literature can continue to dialogue with art, creativity, and urban life. I thank SmartCityLife for sharing this occasion with the Comune, offering spaces and projects that make the district a place of innovation but also of culture.”

“This street naming represents a broader project that includes schools in our area, highlighting the work that SmartCityLife has promoted in recent years as an entity that feels part of the community, starting from the involvement of the youngest. Furthermore, the tribute to Italo Calvino will allow young people to delve into his works and history in new and different ways,” stated Giulia Pelucchi, President of Municipio 8 Comune di Milano.

“Dedicating a street in the CityLife park to Italo Calvino means not only remembering one of the greatest Italian authors but also offering the new generations an opportunity to encounter his cultural legacy. The works of students from Liceo Artistico Boccioni and children from Rinnovata Scuola Pizzigoni demonstrate how literature can still inspire creativity and imagination today, becoming a living part of the city. We are proud that SmartCityLife confirms itself as a connector of urban innovation but also of culture, capable of connecting people, languages, and ideas,” declared Roberto Russo, CEO of SmartCityLife.

The naming ceremony was enhanced by a special performance by the Piccolo Teatro, which paid tribute to Italo Calvino. The actors Matteo Cecchi and Diamara Ferrero engaged the public, giving voice and body to iconic characters such as the Barone Rampante and Viola, in a passionate re-reading of some passages from the writer’s masterpiece. The two actors were also accompanied by the general director of the Piccolo Teatro, Lanfranco Li Cauli.

Subsequently, six graphic works created by students from class 3°I of the Liceo Artistico Boccioni during the 2024-2025 school year were also presented. For the second consecutive year, SmartCityLife has renewed a PCTO collaboration with this institute, which this year had Calvino’s Lezioni americane as its theme. Divided into groups, the students worked on the six values indicated by the writer – leggerezza (lightness), rapidità (quickness), esattezza (exactitude), visibilità (visibility), molteplicità (multiplicity), and concretezza (consistency) – transforming them into contemporary and accessible visual languages. The works are now installed along Via Calvino, where they dialogue with the urban space and the community that passes through it. In parallel, at the Orti Fioriti di CityLife, an exhibition of preparatory drawings tells the other side of the project: the creative process made up of drafts, attempts, and intuitions that led to the definition of the final works.

The morning was also an occasion to celebrate the young winners of the second edition of the Digital Art competition, promoted by SmartCityLife and aimed at students from the Milano art high schools Boccioni, Brera, Sacro Cuore, and Caravaggio. This year’s contest, dedicated to a visual reinterpretation of the Calvino universe, invited the young people to engage with digital and multimedia language to translate the writer’s literary legacy into images. Five works were awarded – first, second, and third place plus two special mentions – which stood out for originality, design quality, and the ability to dialogue with the values evoked by Calvino.

Here is the complete list of the awarded works:

First Place: “La distanza della Luna” by Alice Chinello (Liceo Artistico Statale di Brera)

Second Place: “Sospensione del Visibile” by Maddalena Luce Zoe Moletta (Liceo Artistico Statale di Brera)

Third Place: “Ringed City” by Alessandro Corrado Alagic’, Orlando Colombo, Elisa Hu, Wu Manting (Liceo Artistico Statale di Brera)

Honourable Mention “Per la Creatività dell’opera scultorea” (For the Creativity of the Sculptural Work): “La Pioggia” by Alessio Cirilli (Liceo Artistico Statale di Brera)

Honourable Mention “Per l’originalità del tema e la coerenza con il contesto urbano” (For the Originality of the Theme and Coherence with the Urban Context): “Le carte del Destino” by Victoria Paolucci (Liceo Artistico Statale di Brera)

Honourable Mention “Italo Calvino” awarded to Liceo Artistico Boccioni, and collected by the principal Stefania Caterina Giacalone, for the use of an alternative artistic language adopted for participation in the second edition of the Digital Art competition.

SmartCityLife awarded three scholarships to the winners, intended as a concrete incentive to encourage the young people to further invest in their personal growth and artistic training path.

From September 19 to 21, at the Orti Fioriti di CityLife, it will also be possible to admire, alongside the preparatory drawings of the Liceo Boccioni students, the works of the children from class IV of the Scuola Rinnovata Pizzigoni, created under the guidance of the Scuola del Fumetto. Through signs and colours, the little ones reinterpreted the characters of Calvino’s fairy tales, offering a creative tribute to the writer’s imagination with the freshness of childhood.

Furthermore, this evening, to conclude the celebrations, a screening of the film Italo Calvino nelle città is scheduled at AriAnteo CityLife, which the young winners of the DigitalArt competition will attend free of charge as an additional moment of tribute and reflection dedicated to the writer. For the students who received the honourable mention, the CEO of AriAnteo CityLife cinema, Lionello Cerri, also reserved a complimentary annual subscription.

For further information: Spencer&Lewis for SmartCityLife.

Loquis e Trenitalia rafforzano la loro partnership con due importanti novità: nuovi episodi per Travel Kids – L’Italia in Intercity con Focus Junior e in arrivo il nuovo canale podcast Intercity Bike in collaborazione con Bike Channel di Tiscali

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trenitalia

A dual audio journey through curiosity, nature, history, and sustainable mobility: 30 new episodes for young travelers and a new channel coming soon, the result of a partnership between Loquis and Trenitalia, to tell the story of Italian cycle paths together with Davide Cassani and Bike Channel by Tiscali Italia

The collaboration between Trenitalia (FS Group) and Loquis, the world’s first platform for geolocalized travel podcasts, is renewed and enriched. Following the success of last year’s launch, the channel Travel Kids – L’Italia in Intercity con Focus Junior returns as a protagonist with 30 new episodes, designed to entertain and inspire the youngest during their train journeys, throughout the Peninsula and in Sicily. And Intercity Bike is also arriving, the new podcast channel dedicated to cycle tourism, created in collaboration with Bike Channel by Tiscali Italia, for discovering the most beautiful Italian cycle paths reachable by train.

Designed to enhance the travel experience in a creative, educational, and screen-free way, Travel Kids – L’Italia in Intercity con Focus Junior offers short audio stories that blend curiosity, science, nature, historical figures, and legends. Everything is narrated with a lively and accessible style, thanks to the voices of Andrea Lucchetta, former Italian National volleyball player, and the creator Alessio Bourcet, known to the public as Pika Palindromo. The texts are edited by the Focus Junior editorial team, a guarantee of high-quality popularization and language suitable for children. The topics range from stories related to artistic and cultural heritage, such as the painting that saved the city of Arezzo, to tales that intertwine science and archaeology, such as the one about Ötzi, the prehistoric mummy of the Alps. There are also journeys into historical memory, like the one in Rovigo in the museum where the past can be relived, and epic adventures linked to legendary figures like Marco Polo or Attila. Each episode is enriched with anecdotes and curiosities, with some forays into the Italian food and wine tradition, such as the famous mozzarella of Gioia del Colle. Each listen thus becomes a small journey into the Italian imagination and culture, perfect to experience on a train.

And it is in this direction that “Intercity Bike” is also born, the new podcast channel – coming soon – dedicated to the world of two wheels. The project will showcase the main Italian cycle paths reachable with Intercity trains, thanks to the voice of Davide Cassani, former technical commissioner of the Italian National cycling team and an expert on the territory.

The editorial production is signed by Bike Channel, a key web portal in the sector and part of the Tiscali Italia ecosystem, a Tessellis Group company active in Telecommunications and the Media&Tech sector, to guarantee authoritative, updated content capable of inspiring cycle tourists of all ages. A format designed to combine sustainable mobility, sport, and the discovery of the territory. Each route is a weave of landscapes, cinematic settings, events, flavors, and local stories, to be experienced with the wind in your face and wonder in your eyes. Between cycle paths, trains, and less-traveled roads, you will rediscover the most authentic, sustainable, and surprising Italy. From North to South, and often with a sea view.

With the beginning of summer, Loquis thus strengthens its collaboration with Intercity, which has once again chosen the platform as its audio partner to promote the territory through widespread, experiential, and inclusive narration. The initiative is part of Trenitalia’s strategy to promote conscious, slow, and environmentally friendly tourism, integrating train travel with cultural and recreational experiences of great value.

Travel Kids – L’Italia in Intercity con Focus Junior is already available both in the desktop version and through the Loquis app, which can be downloaded for free from all stores, and can be used both on the train and at home.

For further information: Spencer & Lewis for Loquis.

The Space Cinema – the Italian branch of Vue – announces the launch of “EPIC,” the new Premium Large Format cinematic experience

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The Space Cinema

The new format will make Vue the leading European operator of Premium Large Format screens equipped with HDR by Barco technology

Vue, the largest private cinema operator in Europe, and market leader in the United Kingdom and Italy*, where it operates as The Space Cinema, announces the official launch of EPIC, the new Premium Large Format (PLF) cinematic experience, designed to redefine in-cinema viewing standards.

EPIC combines the most advanced technologies available on the market, thanks to the new HDR by Barco laser projection – featuring a patented Lightsteering system – and immersive Dolby Atmos audio, to offer audiences an unprecedented, high-level experience in Europe. To develop this new format, Vue has strengthened its partnership with Barco, a global leader in cinema projection technology, and begun the installation of the HDR system in its cinemas. The plan involves the opening of at least 11 EPIC screens in the United Kingdom, Italy, and the Netherlands by 2025, and then reaching over 50 EPIC screens in Europe by the end of 2027. The HDR by Barco system combines 4K projection with exclusive light control, capable of selectively directing brightness onto the screen. The result? Incredibly sharp images, deep blacks, bright whites, and an even wider color gamut, up to six times brighter than traditional digital cinema. Every EPIC screen will also be equipped with the Dolby Atmos system, featuring up to 64 audio channels, including a ceiling speaker system, for precise and captivating three-dimensional sound. The EPIC screens will be the largest screens within each Vue cinema and will represent the ultimate viewing experience, ideal not only for major blockbusters but also for arthouse cinema and live events – such as concerts or Metropolitan Opera live broadcasts. The first EPIC screen will be inaugurated at the end of July in the new Vue multiplex in Nottingham, in the United Kingdom, followed this summer by The Space Cinema in Rozzano.

Tim Richards, Founder and CEO of Vue, states: “We have extensively tested various premium solutions, and today we are ready to offer our audience something truly unique. EPIC is born from the combination of the best technologies on the market: HDR by Barco for an extraordinary image, and Dolby Atmos for breathtaking sound. Our goal is to bring excellence to the big screen, across Europe.”

Gerwin Damberg, EVP Cinema at Barco, adds: “We are thrilled to extend our collaboration with Vue. Bringing our HDR technology to their screens means giving shape to a shared idea: making cinema an increasingly powerful, exciting, and immersive experience.”

Vue thus continues its journey of innovation, with constant investment in the evolution of the cinematic experience. Recent projects also include “Vue Your Way”, a new format for foyer areas currently being piloted in the United Kingdom, which allows spectators to purchase snacks and drinks via self-service, accessing the screen directly via a digital ticket and automatic turnstiles.

Watch the EPIC x Barco HDR launch trailer: https://youtu.be/w6dtjXCND5E

For further information: Spencer & Lewis for The Space Cinema.

*by market share

Milano Football Week in CityLife: Great Public Success for the Third Edition with over 20 Million Video Views on La Gazzetta dello Sport’s Website and Social Channels

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milano football week

The third edition of Milano Football Week, the event organized by La Gazzetta dello Sport, in collaboration with SmartCityLife and with the patronage of the City of Milan, concluded with great enthusiasm. For nine days, from June 7 to 15, the CityLife district was transformed into the beating heart of Italian football.

Talks, tournaments, games, exhibitions, and football legends animated the Arena and the Fan Zone in Piazza Tre Torri, attracting thousands of fans, families, young people, and casual onlookers. It was a week dedicated to sport, fun, and inclusion.

The “Kick-off” saw the President and CEO of RCS MediaGroup, Urbano Cairo, take the stage at the Milano Football Week, along with the Director of La Gazzetta dello Sport, Stefano Barigelli, and the Councillor for Sport, Tourism and Youth Policies for the City of Milan, Martina Riva. The rich event program hosted major figures from the football world, including Cafu, Fabio Grosso, Giovanni Stroppa, Juan Sebastián Verón, Christian Vieri, Walter Zenga, and Gianfranco Zola.

The central Arena hosted tournaments, matches, and freestyle exhibitions by Da Move, in addition to the exciting challenges of Insuperabili, a football school for people with disabilities. The Fan Zone, animated by the brand partners’ activations and music by Radio Italia, offered unique experiences for all visitors.

Kids and families tested their shooting mastery in SmartCityLife’s Precision Challenge, and their strength and balance skills in the Crossbar Challenge and the Upside-down Gol by Clear; they showcased their aim and coordination with Esselunga’s Calcio al Carrello (Football at the Cart) and the timeless Calcio Balilla (Table Football) challenges; they refined their racquet technique and reactivity with the E-padel branded by Cupra; they tested knowledge and skills with engaging quizzes discovering Friuli Venezia Giulia, and competed in Sub Soccer, seated football, with INTRED.

The park also changed its appearance with the Playground, created in collaboration with CityLife Shopping District, transforming into a real football pitch, complete with goals and markings, ready to ignite thrilling matches.

There was also great success for the live podcasts branded Gazzetta, La Tripletta and Only Fanta, which brought quality content to the stage, confirming the event’s focus on new narratives in sports storytelling.

“We have reached the third year of Milano Football Week: events like these are fundamental because they bring people closer to sport. It is always exciting to experience sport actively, listen to the great champions, and, above all, have fun. It was an opportunity to be outdoors, play, and share moments of participation: this is what people truly enjoy,” declared Urbano Cairo, President and CEO of RCS MediaGroup. “During the event, a tournament was also held with Paralympic teams, including our Torino For Disable, which is achieving excellent results: this year it won the title of Italian Champions of the FIGC DCPS III Level and enthusiastically participated in the Milano Football Week Cup – Calcio Paralimpico. We are proud to support initiatives that promote inclusion and make sport accessible to everyone. In addition to the large public turnout, we are also very satisfied with the digital impact: the website and social channels of La Gazzetta dello Sport exceeded 20 million video views during the days of the event.”

“The Milano Football Week has just concluded, and we are extremely proud of the success of this initiative ‘fielded’ by SmartCityLife together with La Gazzetta dello Sport. The enthusiasm and public participation exceeded all expectations, confirming how sport, and football in particular, can unite people in a modern and sustainable urban context like CityLife. Together with La Gazzetta dello Sport, we wanted to create an experience that went beyond the sporting event, offering moments of sharing, culture, and fun for all ages. The large turnout and the energy felt during these days motivate us to look forward to the next editions with enthusiasm. In fact, the CityLife park, which extends for a good 178,000 square meters, with more than 2,000 trees, is once again confirmed as the perfect location for organizing sports, cultural, and social events for everyone,” declared Arch. Roberto Russo, CEO of SmartCityLife, at the end of the sports event.

The Milano Football Week was realized in collaboration with SmartCityLife. Important companies and institutions chose to be brand partners of the event, actively contributing to the development of activities through engaging activations, all strictly football-themed. Main Partner: Clear and Esselunga. Official Car: Cupra. Partners: adidas, INTRED, Friuli Venezia Giulia, CityLife Shopping District. Thanks To: AIN’T Sport, Insuperabili, and Sportland. Official Radio: Radio Italia.

The Milano Football Week 2025 closes with record numbers, surpassing 20 million video views on the website and social channels of La Gazzetta dello Sport, and confirms its role as a flagship event for promoting sports culture, inclusion, and participation. The date is set for next year, for a new, even richer and more engaging edition.

For further information: Spencer & Lewis for SmartCityLife.

WIZZ AIR CELEBRATES 100 MILLION PASSENGERS IN ITALY

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WIZZ AIR FESTEGGIA 100 MILIONI DI PASSEGGERI IN ITALIA

Big celebration at Aeroporto di Roma Fiumicino to mark the hundred-millionth passenger: a historic milestone, symbolizing the growth of the airline in Italy.
In over 21 years of operations in the market, Wizz Air has already transported nearly twice the population of Italy.
The third-largest airline in Italy celebrates this milestone by rewarding a lucky passenger with a special voucher and an exclusive 10% discount on all flights to and from Italy.

Wizz Air, the most eco-friendly airline in the EMEA region[1], celebrated today at Aeroporto di Roma Fiumicino an extraordinary milestone: reaching 100 million passengers transported in Italy since the start of operations in the Bel Paese.

A historic achievement that further strengthens Italy’s central role – the largest market in terms of capacity across Wizz Air’s network – and confirms Roma Fiumicino as the beating heart of the airline’s operations in the country.

The hundred-millionth passenger was celebrated with a special event at the departure gate of the Roma – Malaga flight at the Roman airport. To mark the occasion, travelers on the flight were welcomed with complimentary refreshments, a celebratory cake, and a festive atmosphere at the gate. The lucky passenger was also awarded a €500 voucher redeemable on any route across the airline’s network. But the celebrations don’t stop there: on 17 June, more Wizz Air surprises will commemorate this special moment throughout the streets of Roma. To celebrate the milestone, the airline also launched an exclusive 10% discount on all flights to and from Italy across its entire network, valid only on 10 June.

“We are extremely excited and proud to celebrate our hundred-millionth passenger in Italy: a milestone that reflects travelers’ trust and the strength of our growth strategy in the country. Italy is today one of the most important markets for Wizz Air globally and represents an absolute priority in our long-term investment plans,” said Andras Rado, Head of Communications at Wizz Air. “Roma Fiumicino, in particular, is a key base for our airline. Not only for the volume of operations and passengers, but also for the strategic role it plays in connecting Italy with some of the most sought-after destinations in Europe and beyond. We will continue to focus on this market with determination, further expanding our offer and strengthening our presence in the country.”

With over 200 routes to and from Italy, Wizz Air continues to strengthen its presence in the country. In 2024 alone, the airline operated more than 91,000 flights to and from Italy, with a completion rate of 99.5%, transporting over 18 million passengers (+11.6% compared to 2023), reaching today the milestone of 100 million passengers since the beginning of operations in 2004.

In this context, Roma Fiumicino, one of the twelve airports worldwide with a Skytrax 5-star rating for excellent service standards and recently listed in Skytrax’s World’s Top 10 Airports, has always been a key base for Wizz Air, in Italy and beyond. Today, the airline operates 60 routes from Fiumicino to 25 countries, with strategic connections and destinations among the most loved by Italian and international travelers. For the Summer Schedule 2025, Wizz Air has also strengthened Roma’s connectivity, increasing weekly frequencies to the most popular European and Mediterranean destinations such as Londra, Madrid, Barcellona, and Lisbona – in addition to classic summer spots like Corfù, Mykonos, Santorini, and Zante.

“We are pleased that Wizz Air chose Roma to celebrate such a prestigious national milestone, further proof of the strategic role that Fiumicino plays in the development of air traffic in our country,” said Federico Scriboni, Director Aviation Business Development at Aeroporti di Roma. “We wish to congratulate Wizz Air for its first 100 million passengers transported in Italy and for the remarkable growth journey undertaken.”

Roma indeed represents Wizz Air’s largest base in Italy, and the airline’s growth at Aeroporto di Roma Fiumicino is supported by significant investments: on the infrastructure side, with the brand-new Training Center at Fiumicino, operational since 1 October 2024, and on the operational side, with continuous launches of new routes and increased frequencies on the most demanded routes.

With over 600 jobs created in Roma and a fleet of 13 Airbus A321neo, the most sustainable in their category, Wizz Air continues to support its presence in the Capital and across the country, currently operating more than 200 routes to 80 destinations in 30 countries and offering over 13 million seats.

These figures confirm Italy as Wizz Air’s primary market and Roma Fiumicino as one of the most dynamic and strategic bases in Italy and Europe for the airline.

[1] According to CAPA – Centre for Aviation Awards for Excellence 2022-2024, which analyzes global airline emissions intensity data, Wizz Air is the airline with the lowest CO2 per RPK compared to other global and European airlines.

For further information: Spencer & Lewis for Wizz Air.

WIZZ AIR FESTEGGIA 100 MILIONI DI PASSEGGERI IN ITALIA

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WIZZ AIR FESTEGGIA 100 MILIONI DI PASSEGGERI IN ITALIA

Grande festa all’aeroporto di Roma Fiumicino per celebrare il centomilionesimo passeggero: un traguardo storico, simbolo della crescita della compagnia in Italia.
In oltre 21 anni di attività sul mercato, Wizz Air ha già trasportato quasi il doppio della popolazione italiana.
La terza compagnia aerea in Italia celebra questo traguardo premiando un fortunato passeggero con un voucher speciale e un esclusivo sconto del 10% su tutti i voli da e per l’Italia

Wizz Air, la compagnia aerea più ecosostenibile dell’area EMEA[1], ha celebrato oggi all’Aeroporto di Roma Fiumicino un traguardo straordinario: il raggiungimento dei 100 milioni di passeggeri trasportati in Italia dall’inizio delle operazioni nel Bel Paese.

Un risultato storico, che rafforza ulteriormente il ruolo centrale dell’Italia – il mercato più grande in termini di capacità in tutto il network di Wizz Air – e conferma la base di Roma Fiumicino come cuore pulsante delle operazioni della compagnia nella penisola.

Il centomilionesimo passeggero è stato celebrato con un evento speciale al gate di partenza del volo Roma – Malaga dell’aeroporto romano. Per festeggiare, i viaggiatori del volo sono stati accolti con un rinfresco gratuito, una torta celebrativa e un’atmosfera festosa al gate. Il fortunato passeggero è stato inoltre omaggiato con un voucher da 500 euro spendibile su qualsiasi tratta in tutto il network della compagnia. Ma i festeggiamenti non si fermano: il 17 giugno altre sorprese targate Wizz Air celebreranno questo momento speciale tra le vie di Roma. Per festeggiare il traguardo, la compagnia ha inoltre lanciato un esclusivo sconto del 10% su tutti i voli da e per l’Italia su tutto il suo network, valido solo per il 10 di Giugno.

“Siamo estremamente entusiasti e orgogliosi di celebrare il nostro centomilionesimo passeggero in Italia: un traguardo che testimonia la fiducia dei viaggiatori e la solidità della nostra strategia di crescita nel Paese. L’Italia è oggi uno dei mercati più importanti per Wizz Air a livello globale e rappresenta una priorità assoluta nei nostri piani di investimento a lungo termine” ha dichiarato Andras Rado, Head of Communications di Wizz Air. “Roma Fiumicino, in particolare, è una base fondamentale per la nostra compagnia. Non solo per il volume di operazioni e passeggeri, ma anche per il ruolo strategico che riveste nel collegare l’Italia con alcune delle destinazioni più richieste in Europa e oltre. Continueremo a puntare su questo mercato con determinazione, ampliando ulteriormente la nostra offerta e rafforzando la nostra presenza sul territorio.”

Con oltre 200 rotte da e per l’Italia, Wizz Air continua a rafforzare la propria presenza nella penisola. Solo nel 2024, la compagnia ha operato più di 91 mila voli da e per la nazione italiana, con un tasso di completamento del 99,5%, trasportando oltre 18 milioni di passeggeri (+11,6% rispetto al 2023), raggiungendo oggi il traguardo dei 100 milioni di passeggeri dall’inizio delle operazioni nel 2004.

In questo scenario Roma Fiumicino, uno dei dodici aeroporti al mondo con un rating Skytrax di 5 stelle per gli standard eccellenti nella qualità del servizio e recentemente entrato nella World’s Top 10 Airports di Skytrax, rappresenta da sempre una base fondamentale per Wizz Air, in Italia e non solo. Ad oggi, la compagnia opera 60 rotte da Fiumicino verso 25 paesi, con collegamenti strategici e destinazioni tra le più amate dai viaggiatori italiani e internazionali. Per la Summer Schedule 2025, Wizz Air ha inoltre rafforzato la connettività di Roma, aumentando le frequenze settimanali verso le mete europee e mediterranee più richieste come Londra, Madrid, Barcellona e Lisbona – oltre alle classiche località estive come Corfù, Mykonos, Santorini e Zante.

“Siamo felici che Wizz Air abbia scelto Roma per celebrare un traguardo così prestigioso a livello nazionale, riprova ulteriore del ruolo strategico che Fiumicino riveste per lo sviluppo del traffico aereo nel nostro Paese” ha dichiarato Federico Scriboni, Director Aviation Business Development di Aeroporti di Roma. “Desideriamo congratularci con Wizz Air per i suoi primi 100 milioni di passeggeri trasportati in Italia e per il rilevante percorso di crescita avviato”.

Roma rappresenta infatti la più grande base di Wizz Air in Italia e la crescita della compagnia nell’aeroporto romano è supportata anche da investimenti significativi: lato infrastrutture, con il modernissimo Training Center presente a Fiumicino, attivo dal 1° ottobre 2024, e lato operativo, con continui lanci di nuove rotte e aumento delle frequenze sulle tratte più richieste.

Con oltre 600 posti di lavoro creati a Roma e lo stazionamento di una flotta di 13 Airbus A321neo, i più sostenibili della loro categoria, Wizz Air continua a sostenere la propria presenza nella Capitale e nel Paese, operando ad oggi un totale di oltre 200 rotte verso 80 destinazioni in 30 paesi e mettendo a disposizione più di 13 milioni di posti.

Numeri che confermano l’Italia come il principale mercato di Wizz Air e Roma Fiumicino come una delle basi più dinamiche e strategiche a livello italiano ed europeo per la compagnia.

[1] Secondo CAPA – Centre for Aviation Awards for Excellence 2022-2024, che analizza i dati sull’intensità delle emissioni delle compagnie aeree globali, Wizz Air è la compagnia aerea con il più basso tasso di CO2 per RPK rispetto alle altre compagnie aeree globali ed europee.

Per ulteriori informazioni: Spencer & Lewis per Wizz Air.

Cuore Granata: Ciccio Graziani tells Sorrentino about himself in new Betsson Sport content

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Sorrentino - Graziani

An intense, authentic chat full of anecdotes and feeling. Francesco “Ciccio” Graziani opened up to the microphones of Betsson.Sport in an interview with Stefano Sorrentino, giving a human and sporting insight of rare sincerity. What emerges is a portrait not only of a great striker, but of a man deeply attached to the values of soccer and life.

Among the central themes was the special relationship with Paolo Pulici, a pair that made Torino fans dream: “What bound us together was that we both knew that we complemented each other, so much so that the difficulty for opponents was that all it took for us was a glance.”, says Graziani, emphasizing the unique understanding with his attacking partner. A deep bond, on and off the field, made even stronger by that unforgettable season culminating with the 1976 Scudetto, when Toro wrote history.

There is no shortage of memories dedicated to teammates and legendary figures of the Granata club, such as Claudio Sala, Eraldo Pecci, Giorgio Ferrini and of course the coach Gigi Radice, authentic dragger of that unrepeatable group. And just about Ferrini, Graziani shares a touching anecdote, capable of restoring all the human and sporting greatness of a beloved captain: ” Giorgio was a reference point of professionalism, of willingness to fight. I remember one time in a Bologna-Torino, Giacomo Bulgarelli made an entrance that if he caught me could have jeopardized my career, I was in time to raise my leg so he gave me the hit but not with my leg still on the ground otherwise he would have shredded me and Ferrini called him to one side and said: “listen to me, don’t you ever let you make an entrance to this guy like that again because if you get it right you will ruin his career and from now on you have to deal with me,” and I really appreciated that gesture.”

Space is also given to the derby against Juventus, told not only as a match, but as a clash of identities and affiliations: “For us the derby was something special, the strength we put into those matches was almost exaggerated. We prepared in a special way, totally differently from all the other teams, and often this charge gave us a chance not only to do well but also to win despite the fact that they were stronger on paper. This charge, this determination, was like the people taking the field against the bourgeoisie. They represented the power, the richer and stronger team, while we were the workers, the people. And it was precisely from this difference between us and them that the spirit of the ‘old Toro heart’ was born, that fighting spirit that, in my opinion, has its roots in the myth of the Grande Torino “.

Among the most intense moments were the memory of the Scudetto celebrated with the fans, the most beautiful goal scored in the granata jersey against Ascoli, but also the emotions experienced in the national team: the disappointment of the Roma-Liverpool final, the triumphant ride of the World Cup ’82, the legendary match with Brazil and the unforgettable return flight with Sandro Pertini, in which a simple game of cards became history.

Finally, Graziani reflects on modern soccer, without unnecessary nostalgia but with lucidity and affection for a world that has changed. With an evocative comparison: “To date Italian soccer has changed, the Franco Causio of the situation today is Di Lorenzo. It used to be that there were the wing back and the two forwards but the wing back were those players who had imagination, flair, unpredictability that to today there is no more, soccer has speeded up but it has lost these characteristics.”

Don’t miss the full interview! Discover all of Ciccio Graziani’s anecdotes, from the golden years of Toro, to the 1982 World Cup triumph to modern soccer at this link.

 

CBRE: Optimism grows for hotel investment in Europe. Italy and Rome making a comeback in the rankings of places most sought after by investors

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CBRE

According to the European Hotel Investor Intentions Survey 2025* by CBRE, a global leader in commercial real estate services and consulting, confidence in the European hotel market continues to grow: the 90% of investors in fact plan to maintain or increase the capital allocated in the sector. Despite geopolitical concerns cited as the main challenge this year, the hotel sector stands out for competitive returns and optimistic outlook, further boosting investment toward the hotel sector.

Excellent results for Italy, both nationally and at the city level. In fact, Italy is confirmed as one of the most desirable destinations for investment in the hotel sector, surpassing the United Kingdom e placing second after Spain. The growing interest in the Italian market is supported by the diversity of accommodation offerings and the emergence of new international hotel chains. Third place ex aequo is shared by Portugal and the United Kingdom, with France and Greece maintaining fourth and fifth positions, respectively.

City level, Rome has climbed the rankings, coming in third place among the most attractive cities for hotel investment, preceded by London (first) and Madrid (second), advancing from the fourth position held last year. Lisbon and Barcelona round out the top five.

“The persistent imbalance between supply and demand across Europe continues to be a key factor for the industry” said Kenneth Hatton, Head of European Hotels at CBRE. “We are seeing competitive bidding from potential buyers looking to secure the best assets, as evidenced by last year’s hotel investment volumes, which grew by 34 percent over 2023, the largest annual increase for any sector in Europe“.

Investors continue to focus on urban products. The 65% of respondents consider city centers (CBDs) and gateway cities the most attractive locations, confirming their status as a hub of long-term demand, supported by business and leisure travel. Secondary cities have gained ground and, according to CBRE’s survey, the 12 percent of participants said they represent the most attractive investment opportunities, driven by growing confidence in emerging tourism markets due to improved infrastructure and evolving travel patterns.

When asked which strategy was preferred for capital deployment, two-thirds of investors said they preferred value-add strategies: a significant increase from 51 percent in last year’s survey, when there was a greater propensity to seek distressed strategies. Investors remain convinced that the European industry can benefit from repositioning and operational improvements to drive total returns.

Hatton added: “Investors still see opportunities in the highly professionalized European hotel industry, where investments in capex, improvements in facility operations management, and expansion strategies offer prospects for very attractive returns, especially in a positive environment for expected supply and demand dynamics.”

Silvia Gandellini, Head of Capital Markets Italy at CBRE, added: “Investment in the hotel sector in Europe continues to show strength, with growing interest in quality assets and key destinations, especially in the upper-upscale and luxury segments where the best performances have been recorded. In Italy, especially, we are seeing a renewed appetite from investors, who are targeting high-end facilities and locations with strong tourist appeal. The survey confirms that the cities of Rome and Milan are among the main European destinations on which this interest is focused.”

 

*CBRE’s 2025 European Hotel Investor Intentions Survey was conducted between Oct. 21 and Dec. 2, 2024, collecting the opinions of 110 investors, including hotel owners and developers, private equity, institutional investors, private investors, and real estate funds, with responsibilities on assets under management (AUM) ranging from less than $250 million to more than $5 billion globally.

 

WIZZ AIR UNVEILS ITS PLAN TOWARD NET ZERO BY 2050: A MANIFESTO FOR URGENT ACTION IN AVIATION

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Wizz Air Net Zero

Wizz Air, the most environmentally sustainable airline in EMEA, today unveiled its comprehensive strategy toward net zero emissions: Flying Towards Net Zero.

The plan presents a realistic articulated path based on the three Fs:

  1. Flights, that is, flights: 30% reduction in emissions through new aircraft-related technologies and fleet renewal
  2. Fuel, that is, the fuel: 53% reduction in emissions through the use of SAF (sustainable aviation fuel)
  3. Footprint, or the footprint: 4% reduction in emissions through modernization of air traffic managementThe airline, as part of its recent Customer First Compass initiative, has invested 14 billion euros to improve its operations, including investments in state-of-the-art aircraft and SAF production. This concrete action demonstrates a commitment to the Flying Towards Net Zero goal, so that aviation can continue to play a central role in Europe’s connectivity and economic growth.

    This manifesto for change comes at a crucial time for the aviation sector, as efforts to achieve net zero emissions by 2050 are slowing and the competitiveness of European aviation is threatened by rising costs associated with regulatory compliance. In addition, climate change continues to pose a significant financial and business risk. Therefore, addressing these challenges for Wizz Air is not only an environmental imperative, but a strategic necessity to ensure long-term sustainability, competitiveness, and resilience for the European aviation industry.

    A realistic strategy toward Net Zero

    Flying Towards Net Zero reflects the long-term climate goals set by the International Civil Aviation Organization (ICAO), which aim to achieve zero net carbon emissions in international aviation by 2050. However, this goal is highly dependent on industrialization of technologies, which has not occurred to date.

    Wizz Air’s plan directly addresses these realities. This strategy is based on five key pillars that support the company’s roadmap:

    • 53% decarbonization through increased use of SAF
    • 21% decarbonization through technological innovation in aircraft and engines
    • 7% decarbonization through fleet renewal
    • 4% decarbonization through air traffic management reform
    • 2% decarbonization through improved operational efficiency

    Compared with its competitors, Wizz Air places greater emphasis on SAF and new aviation technologies as key levers for decarbonization, rather than on as-yet unvalidated technologies or emissions offsets.

    Flights, Fuel, Footprint: a call for radical change

    1. Flights, that is. – Innovation in aviation must accelerate

    Wizz Air has the lowest emissions intensity per passenger/kilometer of any airline in the world and a goal to reduce emissions by 25 percent by 2030. In addition, the airline operates the youngest and most fuel-efficient fleet in Europe, thanks to investments in state-of-the-art aircraft(Airbus A321neo). As part of the Customer First Compass initiative, the company is investing heavily in innovation, and a significant part of the plan is attributed to new aircraft technologies and fleet renewal. To activate these decarbonization levers, the future of aviation depends on radical innovation. It is necessary to ensure that aircraft are prepared to use mixtures of SAF above the limit currently allowed by regulations.

    1. Fuel, that is – SAF needs to grow now

    SAF (sustainable aviation fuel) is the cornerstone of Wizz Air’s strategy toward Net Zero and is the most important lever for decarbonization. The company has invested in SAF production, deploying capital in new technology pathways and signing supply agreements. However, SAF production is currently limited and prices are not competitive for a low-cost business model. Governments must act to increase SAF production by ensuring a long-term policy framework, such as the Sustainable Transport Investment Plan, that promotes SAF adoption and by introducing incentives to close the price gap between SAF and conventional fuel.

    1. Footprint, or the footprint – Implementing infrastructure reform

    Inefficiencies in air traffic cause millions of tons of unnecessary emissions each year. Airspace modernization must become an immediate priority. Airlines are being asked to decarbonize, but infrastructure delays and outdated regulatory systems slow down the entire industry. European airspace reform is too long overdue. Wizz Air is already doing its part by using artificial intelligence-based technologies to improve operational efficiency. However, other players must also take responsibility.

    Yvonne Moynihan, Corporate & ESG Officer at Wizz Air, states: “Wizz Air supports an ambitious vision for the Net Zero goal, but the truth is that the current pace of change is not sufficient, and, without radical action, aviation will fail to meet its commitments.

    Achieving net zero emissions is a complex and uncertain path. The biggest challenges go beyond scientific issues and include policy decisions, investment strategies, market dynamics, and timely implementation of essential measures. Scientific advances also face obstacles related to cost, infrastructure, and regulatory approval.

    Action is needed, not just ambition. That’s why we call on governments, regulators and the fuel industry to urgently address the reality of the aviation transition and initiate the changes needed to make Net Zero possible. Aviation needs a revolution in policy and investment to chart the future of this industry.

    Flights, fuel and footprint. This is our commitment. This is our path. This is our way to fly to net zero emissions.”

Cigierre, the new Smashie format arrives in Rome: the brand’s expansion in Central Italy begins from the capital

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Smashie

Starts in Rome the expansion plan in Central Italy of Smashie, the new quick service format branded Cigierre, a leading Italian company in casual dining with direct management and franchising.

The expansion of Cigierre’s Smashie into Rome marks a significant moment not just for the brand, but for the fast food landscape in Italy. With its unique combination of quick service and high-quality offerings, Smashie aims to redefine casual dining in urban settings. This move also highlights the increasing demand for diverse dining options in major cities.

The new restaurant, located in the bustling RomaEst e shopping center, spread over 130 square meters, with two panoramic terraces and about 100 seats. An environment fresh, young and urban, designed for those seeking a quick service catering quality, without sacrificing the authentic and genuine flavors that characterize the offerings of all Cigierre brands. The opening of the restaurant will also bring to the Hiring more than 20 new employees, contributing to the employment development of the area.

Moreover, the restaurant’s commitment to employing over 20 new staff members showcases its dedication to contributing positively to the local economy. By creating job opportunities, Smashie not only serves delicious food but also plays an essential role in community development, which is a significant aspect of its corporate philosophy.

The choice of location within the East Rome shopping centre is strategic, as this area attracts a high footfall of shoppers and families. The design of the restaurant incorporates modern aesthetics with comfort, ensuring that guests feel welcomed and relaxed while enjoying their meals. This environment is perfect for both quick lunches and casual family dinners, enhancing the overall dining experience.

The absolute star of Smashie’s menu is the smashburger, made according to the American technique of pressing the meat on a hot griddle to achieve an irresistible golden crust. To this, we then add all the gastronomic classics of the star-studded country: hot dogs, fries, bacon cheese fries, onion rings, milkshakes and donuts.

Additionally, the restaurant plans to introduce seasonal specials that reflect local culinary trends, engaging customers with fresh, innovative dishes that celebrate both American and Italian flavours. This fusion not only broadens the appeal but also supports local farmers and suppliers, reinforcing a farm-to-table approach.

Smashie’s menu is crafted to cater to various tastes, ensuring there’s something for everyone. Beyond the smashburger, the inclusion of regional ingredients from Italy offers a twist on classic American fast food. For instance, using locally sourced cheeses and meats enhances the authenticity of the dishes, elevating the dining experience.

“Bringing Smashie to Rome is a strategic and symbolic milestone for us. The capital is a dynamic square, perfect for getting the brand known and attracting new customers. This is the first time a quick-service format from Cigierre has come to the city, and it is only the beginning,” explains the CEO of Cigierre Marco Di Giusto. “Rome has always enthusiastically welcomed our formats, and the opening of Smashie in a prestigious location such as Roma Est – among the most relevant and dynamic shopping centers nationwide – marks a fundamental step in our growth and brand positioning in the Italian fast food restaurant scene.”

The vision for Smashie goes beyond just providing a meal; it embodies a lifestyle choice for those seeking convenience without compromising on quality. The CEO, Marco Di Giusto, emphasises that this venture is part of a larger strategy to expand Cigierre’s footprint across Italy, with plans for additional locations in major cities as the brand gains traction in the fast-casual sector.

With this opening, Smashie stands to become a new landmark for all lovers of authentic street food and of the American gastronomic culture, offering an out-of-the-box experience where taste and quality go hand in hand.

Furthermore, the introduction of loyalty programmes and collaborations with local influencers will help cultivate a devoted customer base. By creating a community around the brand, Smashie aims to enhance customer loyalty and encourage repeat visits, making it a staple in the dining scene.

The concept of Smashie is designed to resonate with a younger audience, particularly millennials and Generation Z, who are looking for quick yet satisfying meal options. The restaurant’s marketing campaigns will focus on social media engagement, highlighting the vibrant, youthful atmosphere that Smashie embodies.

As the grand opening approaches, excitement builds among local residents and food enthusiasts alike. Smashie promises to deliver not only delectable meals but also a vibrant cultural experience that reflects the rich tapestry of Rome. With its commitment to quality, innovation, and community engagement, Smashie is set to become a go-to destination for those craving authentic street food infused with American gastronomic culture.

Totti between nostalgia and the future: ‘Staying at one club for 25 years? Today impossible” – Betsson Sport interview

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Totti e Fabrizio Romano

Betsson Sports presented an exclusive interview with one of soccer’s most beloved legends: Francesco Totti.

Francesco Totti, known as ‘Il Capitano’, is not only a player of remarkable skill but also a symbol of loyalty and dedication in football. His journey with AS Roma has inspired countless fans and players alike. As a player who spent his entire professional career at one club, Totti’s story resonates deeply within the football community. This interview aims to delve into the essence of Totti’s legacy, exploring the values he embodies and his views on the evolving landscape of soccer.

the outstanding ambassador of the sports infotainment brand. Conducted by the well-known journalist Fabrizio Romano, the video offers an intimate and exciting look at the former Roma captain’s career, his most exciting memories and his vision of current soccer.

During the interview, Totti reflects on the pivotal moments that shaped his career. He candidly discusses the importance of teamwork and the bonds he forged with his teammates over the years. Each connection, he explains, contributed to the success of the team and his personal achievements.

From the day of his farewell to soccer to the historic 2006 World Cup final, Francesco Totti reviews with sincerity and nostalgia the moments that have marked his career and his heart. “It is a day that we players would never want to experience, but unfortunately there is a beginning and there is an end“, recounted the captain recalling the last game he played in a Roma jersey.

The nostalgia in Totti’s voice is palpable as he recounts the emotions of his farewell match. He highlights the support from fans, friends, and family, and how their encouragement helped him navigate the challenges of retirement. Totti’s story is not just about football; it’s about love, loyalty, and the enduring spirit of a true sportsman.

The story is enriched with untold anecdotes, such as the night before the World Cup final: “Gattuso and I, one on one, played scopetta, as they say in Rome, until six in the morning. We didn’t sleep a wink, because the adrenaline was high, as was the desire for the next day to arrive as soon as possible “, Totti explained with a smile.

As he reminisces about the World Cup final, Totti shares how such moments are etched in the memories of players and fans alike. These experiences, filled with joy and anticipation, hold a special place in the hearts of those who live and breathe football. Totti’s anecdotes serve as a reminder of the camaraderie that exists within the sport, transcending rivalries and personal accolades.

One of the most poignant passages in the interview concerns the famous rejection to Real Madrid, a heartfelt choice that made him a true flagship of Roman soccer. “Sensi would never let me leave. For him, I was the only son ” the former soccer player recounted, emphasizing the deep connection with his city and his team.

Delving deeper into his heart-wrenching decision to stay at Roma despite lucrative offers, Totti expresses his unwavering love for his club. He describes how his commitment to Roma was not just professional but deeply personal. This loyalty is a testament to his character, and it sets an example in an era where transfers are commonplace and players frequently seek greener pastures.

Then there was no shortage of reflections on today’s soccer, from coaches to emerging talent. Among his hopes for Roma’s future, Totti expressed his desire to see Daniele De Rossi growing as a coach, recognizing his talent and determination: “I see him wanting, determined, I see him doing everything he does with passion. He has good room for improvement. A communicator like him I think he can have a great future as a coach.”

Totti’s insights into modern soccer are both enlightening and thought-provoking. He discusses the impact of financial influences on player transfers and the shift in priorities for many young talents. His observations highlight a growing disconnection between players and their clubs, contrasting sharply with his own experiences. He laments that many players today may not fully appreciate the significance of loyalty and the emotional ties that come with representing a club.

Among the many names discussed, there was no shortage of references to new rising stars, such as Nico Paz, a young talent from Como, and considerations of the soccer market, from the impact of the Saudi League to the prospects of Italian players such as Davide Frattesi.

In discussing the new generation of players, Totti expresses hope and optimism. He acknowledges that while the landscape may be changing, there are still players who embody the spirit and dedication that he values. He shares his vision for the future of Italian football, emphasising the need for nurturing talent and providing opportunities for young players to shine.

The interview continues with words of esteem toward José Mourinho, whom Totti calls “one you would always want in your team” and with a reflection on his unrepeatable career: “Staying for 25 years in the same team will be almost impossible for anyone today“.

The interview takes a personal turn as Totti shares his experiences post-retirement. He talks about the transition from player to a more observational role within the sport, and how he is finding ways to stay connected with football. This period of reflection allows him to appreciate the nuances of the game from a different perspective, enriching his understanding and passion for the sport.

An honest, compelling and emotionally charged dialogue that once again confirms Francesco Totti as one of the most iconic and beloved figures in world soccer. The full interview is available at this link, on the Youtube channel of Betsson Sports.

Finally, Totti’s admiration for José Mourinho goes beyond mere respect; it reflects a mutual understanding of what it means to be part of something greater than oneself. He recounts personal anecdotes that illustrate Mourinho’s unique ability to motivate and unite a team, affirming Totti’s belief that such qualities are essential for success in modern football.

Through this exclusive interview, it becomes clear that Francesco Totti’s legacy is one of passion, loyalty, and authenticity. His journey, marked by both triumphs and challenges, serves as an inspiration to players and fans alike. As we look ahead, Totti’s insights remind us of the values that should remain at the heart of soccer: loyalty, dedication, and a profound love for the game.

National Assembly 2025 of the Italian Boxmakers Association: industry analysis and future prospects

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ACIS assemblea

It was held March 28 and 29, 2025 in Milano Marittima (RA), the National Assembly of theItalian Boxmakers Association, a landmark event for the corrugated packaging manufacturers’ industry. The event was attended by more than 120 people including associates, industry professionals and sponsoring companies and provided an important opportunity for discussion and updating on key current issues.

The day of Friday, March 28, opened with the Claudio Barbaro’s institutional greeting, Undersecretary of State at the Ministry of Environment and Energy Security, who highlighted the importance of the box industry in the sustainable development of the economy. The afternoon then continued with the end of term report by President Andrea Mecarozzi, who summarized the challenges faced in recent years, the results achieved and the most recent developments regarding the new Regulations introduced by the EU, then emphasizing how the continuous dialogue with the institutions has led the association to consolidate itself as the reference interlocutor for the sector of box processors.

A central moment of the Assembly was devoted to the election of the President and the renewal of the Board of Directors for the three-year term 2025/2028. Voting reappointed Andrea Mecarozzi as president, who was thus elected for a second term. The new Board of Directors consists of Giorgio Bramezza, Riccardo Cavicchioli, Alessandra Crippa, Quinto De Mattia, Stefania Di Battista, Nicola Tosca, Andrea Tullini and Pietro Vecchione.

“I am honored by the broad confidence that has been given to me. A strong and important signal that is a confirmation that the new paths of the Association have been fully shared by our businesses. I will continue on the road mapped out with even more determination and energy together with the new Board of Directors, which will bring additional insights and perspectives on which to work,” commented Andrea Mecarozzi.

The re-elected president then outlined his goals for the coming years: continuity in growth, enhancement of the association’s representativeness, and an increasing commitment to sustainability and operational efficiency of member companies.

On the other hand, the day of Friday, March 29, was dedicated to the analysis of the market and supply chain of boxmakers with the panel discussion ‘the views of box converters and corrugated board manufacturers on strategic synergies and future prospects for the domestic and European markets‘. Present during the panel were Jurgen and Vinzenz Heindl of the German Progroup in dialogue with Andrea Mecarozzi and Giorgio Bramezza of the Italian Boxmakers Association. The result was an interesting discussion that charted the way toward different perspectives of collaboration between corrugated board manufacturers and converting box makers. Also presented at the meeting were the results of the internal survey conducted by the Association on the health of its member companies, which offered an updated snapshot and indicated the future prospects of the industry.

The Assembly also saw the participation of numerous sponsors who enlivened the exhibition area, presenting the latest product and service innovations for the corrugated packaging industry. Gold Sponsors in attendance were. GroupTraining and Z TWO and companies: Air Project; APR Solutions; B+B; Bobst; CM Service; Engico; Eterna; Fossaluzza; Gold&Savings; Italian Printing Inks; Kao Chimigraf; Messersi; New Aerodinamica; Pentatech; Poli; Quality Management; RTS; SmartJet.

#LetsGetLost: WizzAir’s iconic contest took 150 lucky Italians to discover Abu Dhabi

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Let'sGetLost Wizz Air

The third edition of #LetsGetLostItaly, the iconic contest designed by Wizz Air, the most environmentally sustainable airline in EMEA¹, which offered a chance to win an unforgettable trip to a mystery destination.

On Jan. 30, 150 travelers left for a unique four-day experience into the unknown, landing in Abu Dhabi, capital of the United Arab Emirates.

During the trip, organized in collaboration with the Abu Dhabi Department of Culture and Tourism, the lucky winners had the opportunity to discover some of the emirate’s most iconic wonders. The visit began with a nature encounter at theAl Ain Zoo, where participants admired rare species in a dedicated conservation environment. The adventure then continued among the golden dunes at Nujum Desert Camp, where travelers enjoyed an authentic desert experience, with walks with the camel, sandboarding, an exciting off-road safari and dinner under the stars accompanied by local traditional performances.

Art and culture took center stage with a visit to the Louvre Abu Dhabi, which houses a vast collection of artworks from around the world. There was no shortage of fun with a stop at one of the city’s most iconic and exciting theme parks, Warner Bros. World™ Yas Island.

The energy and enthusiasm of the entire group made the trip even more special: participants made unique bonds by sharing moments of discovery, wonder and pure adventure. “Few people can really say they understand the meaning of the verbs ‘to get lost’ and ‘to set sail into the unknown,’ and we honestly don’t think we’re quite there yet. However, these last few days have given us a taste of that reality: we found ourselves on a plane with strangers, not knowing where we were going, and suddenly we were on safari, dancing in the middle of the desert or trying to capture every possible angle with our cameras. The memory of this experience will remain indelible in our minds. ” – wrote some of the lucky winners in a handwritten letter addressed to the team of organizers and the Wizz Air crew.

Tamara Nikiforova, Senior Communications Manager at Wizz Air, said, “This year’s edition of #LetsGetLost was a real success! We are thrilled to have given the winners and their companions a trip that will remain in their hearts forever. The sense of unity and friendship that was created among the participants was incredible. With the launch of this year’s new routes from Italy to Abu Dhabi, Zaragoza, Bilbao, Gran Canaria, Sibiu, Warsaw, and many other destinations, we will continue to surprise our passengers with ever more unique and memorable trips. ”

Abdulla Yousuf, Director of International Operations at the Abu Dhabi Department of Culture and Tourism (DCT Abu Dhabi), commented, “Partnerships are key to showing the world the uniqueness of Abu Dhabi, which combines culture, adventure and hospitality, and our partnership with Wizz Air has been a huge success in this regard. In line with our Tourism Strategy 2030, we aim to simplify travel to the emirate and increase visitor numbers by working closely with our local and international airlines. We are delighted that the #LetsGetLost winners had such a memorable experience exploring Abu Dhabi, and we look forward to welcoming many more visitors thanks to the enhanced air connections offered by Wizz Air. “

For anyone who wants to relive the experiences of the winners of the third edition of #LetsGetLost Italy, starting June 2, Wizz Air will operate daily direct flights from Milan Malpensa to Abu Dhabi. All flights will be served with the Airbus A321XLR, a long-haul variant of the A321neo, the most efficient and sustainable aircraft in its class. Tickets are already available for purchase at wizzair.com and through the official WIZZ app, with fares starting at €89.99.

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