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Presented StarCasino’s new campaign on Responsible Gaming with an exceptional Ambassador: Lino Banfi

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StarCasino Gioco responsabile

With the entry into force of Legislative Decree No. 41 of March 25, 2024, the sector is experiencing significant transformations. In this scenario, StarCasino has chosen to champion a message of awareness e awareness with a prevention campaign dedicated to responsibility in gaming. This campaign not only seeks to inform players about the potential risks associated with excessive gaming but also offers guidance on how to engage with gaming in a healthy manner, thereby ensuring that the entertainment remains enjoyable and fulfilling.

Today, in Rome, there was held an event dedicated in which the goals and initiatives put in place by the brand were presented. The meeting involved experts, institutions and the community, providing an important opportunity for discussion on the topic. This collaborative approach is essential to developing a comprehensive understanding of responsible gaming. Participants shared insights and strategies, highlighting the importance of a united front in promoting safe gaming practices.

The initiative aims to provide users with concrete tools to manage their gaming behavior safely. These include educational resources, self-assessment tools, and access to support networks that encourage responsible gaming habits. By implementing these resources, StarCasino hopes to empower players to make informed decisions regarding their gaming activities.

To spread the message effectively, the brand chose as its ambassador Lino Banfi. The beloved actor, featured in the new TV campaign, recalls the Importance of recognizing one’s limitations and taking advantage of available self-regulation tools. With his charisma and authenticity, the “grandfather of Italy” becomes the face of an essential principle: the game must remain fun. Lino’s portrayal resonates with audiences, reminding them that while gaming can be a delightful pastime, it is crucial to engage with it responsibly to avoid negative consequences.

To spread the message effectively, the brand has chosen Lino Banfi as its ambassador. The well-known actor, featured in the new TV campaign, reminds us of the importance of recognizing one’s limits and using the available self-regulation tools. He encourages all players to enjoy gaming as a source of joy rather than a source of stress, promoting an outlook that values entertainment over compulsion.

Lino Banfi, ambassador of the campaign, expressed his enthusiasm: “Being chosen as a Brand Ambassador not only honors me, but gives me the opportunity to convey an important message: the game should be a whim, not a vice. The public has always seen me as a wise grandfather, and today I want to remind everyone, especially the younger ones, how fundamental responsibility is. Personal dignity, family, and affection are values that should always be put first. Playing is good, but like all fun it has a cost: you have to do it with measure, setting limits and knowing when to stop. In this way, we can ensure that gaming remains a pleasurable activity rather than becoming a burden or an addiction.”

Also Stefano Tino, Managing Director of Betsson Group Italy, stated: “At StarCasino we believe that gaming should remain a positive entertainment experience. We don’t demonize it, but we aim to highlight the risks when it becomes excessive and raise awareness among our users so that they can recognize their own limits. Therefore, with our initiative, and the choice of an ambassador such as Lino Banfi, we want to promote responsible gaming, offering concrete tools for awareness and control.
At the same time, it is crucial to break down the stigma on gambling addiction: in fact, it is our intention to collaborate in the near future with nonprofits to offer pathways to recovery with the support of experts, listening groups and training. We are committed to developing educational programmes that not only raise awareness but also foster a sense of community among players. Our goal is to protect gamers and make it always safe to have fun, ensuring that everyone is equipped with the knowledge and support needed to enjoy gaming responsibly.”

As part of this campaign, StarCasino is also launching a series of online workshops aimed at players of all ages. These workshops will cover various aspects of responsible gaming, including the psychological effects of gaming, strategies for setting limits, and how to seek help if gaming becomes problematic. Through these initiatives, StarCasino reinforces its commitment to creating a safe gaming environment where players can have fun without risking their wellbeing.

CBRE: “Market grows and gains investor confidence for 2025”

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CBRE Perspective 25

With a investment volume of nearly 10 billion, the 2024 of the commercial real estate nostrano closed with a 47 percent increase over 2023, confirming Italy in an absolute top position among the main European markets, where there is also for 2025 a general optimism on the part of investors, despite widespread concern related in primis to the geopolitical instability that has characterized recent months. It is the state of the art framed by the latest Market Outlook by CBRE, a leader global real estate consulting and services, discussed during the 2025 edition of Perspective, an annual event for investors, media and industry insiders, now in its 10th year.

“A decade of Perspective is the story of a market that has changed its face and boundaries several times, ten years straddling an unprecedented global event like the pandemic, which inevitably challenged real estate at all levels, and where today Italy, with the fourth highest annual result ever, ranks among the top countries to invest in – commented Mirko Baldini, CEO Italy of CBRE, opening the event – In ten years, the total volume of investments in Commercial Real Estate has approached 100 billion euros in total, with a 74 percent increase in the number of transactions from 2015 to 2024. Numbers that launch the Italian market toward certainly positive forecasts for this new year as well.”

INVESTORS’ VIEW: CONFIDENCE IN RECOVERY

In addition to the excellent 2024 numbers, another important result concerns 2025 and emerges from the latest Italian Investor Intentions Survey by CBRE, an annual survey of sentiment which was attended by more than 230 investors active in the Italian market, including investment funds, banks, individuals and other institutional entities in Italy and Europe. According to the study, the 75% of investors say they are optimistic and confident that the recovery of investment activities is already underway and set to consolidate during 2025. An active and concrete optimism: the 64 percent of investors are in fact ready to increase acquisitions during the year.

“We are witnessing a virtuous circle triggered by the normalization of monetary policies and the good performance of occupier markets – explains Giulia Ghiani, Head of Research & Data Intelligence Italy of CBRE commenting on the results – Thanks to the repricing processes of the past few years and the good outlook on interest rate trends, the market now offers excellent entry points, fueling investor enthusiasm for 2025.”

ASSET FOCUS: PERFORMANCE AND FORECAST

After the positive trend noted by CBRE in 2024 for almost every asset class monitored, theItalian Investor Intentions Survey examined investor orientations for 2025: the results show a growing interest in the areas Living (from 26% in 2024 to 28% in 2025), Hotels (16% to 18%) e Retail, that in addition to growing by 236% in 2024 as investment volumes, convinces even more investors for 2025 (increasing from 7 percent to 11 percent). L’asset class that remains most in demand is still Industrial & Logistics, with 29% of preferences from investors.

IN 2025 EVEN IN ITALY EYES ON OPERATIONAL REAL ESTATE

It is confirmed for 2025 the growing investor interest in Operational Real Estate., a sector that in the last two years has reached 2.8 billion euros, up by 16% over the previous biennium. The OPRE sector includes those properties whose cash flows are closely linked to the operating performance of those who occupy them. It is the 70 percent of investors to say they are interested to engage in the OPRE segment, especially for the asset classes Purpose-Built Student Accommodation, Data Centers e Healthcare.

“Operational Real Estate represents a dynamic and strategic set of asset classes for investors due to its ability to generate value through active management and service innovation,” – adds Silvia Gandellini, Head of Capital Markets Italy at CBRE – In an evolving market environment, sectors such as student housing, hospitality and healthcare offer significant opportunities because they broaden the concept of real estate investment in the narrow sense, responding to structurally sound social demand without sacrificing financial returns.”

UNDER THE BANNER OF TRANSPARENCY TO BETTER MANAGE ESG RISKS AND OPTIMIZE OPPORTUNITIES

In Agenda 2025, an important page is also dedicated in Italy to the sustainability where it is noted how new regulations on ESG risk transparency are now being demanded by investors themselves, not only by the regulatory framework, also revealing opportunities that can optimize the performance of assets and investment throughout Europe. From the Italian Investor Intentions Survey it emerges that the 68 percent of respondents are planning to retrofit buildings existing to meet the required standards, while 60 percent are actively purchasing or implementing green building. What is certain is that precisely the assessment and prevention of ESG risks will play an essential role in ensuring the quality of information and profitability of investments, as well as to facilitate access to financing at subsidized interest rates. The evaluation of the risks associated with climate change is becoming a recurring theme, considered by 95 percent of investors a key consideration in guiding their decisions, a finding that goes in concert with the position stated by 45%, who say they would be willing to pay a premium of more than 10% to buy assets sustainable. According to the study, in addition, investors mostly use their own resources to retrofit existing buildings (70%), but they also ask for support from the tenants (37%), through, for example, clauses of green lease. In this sense, green loan or sustainabillity-linked loan are increasingly in demand, as they are considered to offer more favorable terms than traditional financing.

Wizz Air celebrates a historic milestone: 20 million passengers at Fiumicino Airport!

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Wizz Air Fiumicino

Wizz Air, the most environmentally sustainable airline in EMEA¹, today celebrates a historic milestone: 20 million passengers at Rome Fiumicino Airport.

To mark the occasion, today only, Roman travelers can take advantage of a special 20% discount promotion on selected flights to and from Rome Fiumicino, valid for the period between February 1 and April 11 inclusive. This extraordinary achievement reflects the company’s ongoing commitment to the connecting Rome with strategic destinations throughout Europe and beyond, offering convenient flights to millions of passengers.

In 2024, Wizz Air operated a total of 300,000 flights, including more than 90,000 in Italy and more than 30,000 departing from Fiumicino. At this airport, the company recorded a 38 percent growth compared to 2023, exceeding 6.5 million passengers. At the national level, the company recorded a 15 percent increase, reaching more than 18.5 million passengers in Italy. With almost 90 destinations served, Wizz Air has strengthened its position as a major player in the Italian market, contributing to the country’s economic and social development.

Rome represents Wizz Air’s largest base in Italy, and the airline recently opened a new Training Center, located near Rome Fiumicino Airport and operational from October 1, 2024, for its staff of more than 7,000 members.

Roman travelers make up a significant portion of Wizz Air’s customer base. Some of the most popular destinations include. London, Madrid, Barcelona, Paris and Valencia, favorite destinations for both leisure and business travel. These connections further consolidate the airline’s role as a reference point for Roman travelers. In addition, starting at the end of March, Wizz Air will introduce a new connection from Rome to Bilbao and an exclusive direct connection from Rome to Zaragoza.

The employment impact of Wizz Air is equally significant. In Rome, the company has created over 600 jobs, strengthening its role as an important local economic engine.

The sustainability remains an important theme of the company’s strategy. Wizz Air has invested heavily in a modern, low-emission fleet composed entirely of Airbus A321neo aircraft in Italy. This choice ensures greater fuel efficiency and reduced emissions, demonstrating the company’s commitment to responsible and sustainable growth.

The celebration of the 20 millionth passenger was marked by a special ceremony at Fiumicino airport before the departure of the flight to Vienna. During the event, passengers on the flight were welcomed with dedicated celebrations, and the lucky 20 millionth passenger received a prize voucher. Tamara Nikiforova, senior manager of communications at Wizz Air., commented: “We are extremely proud of this achievement, which reflects the trust our passengers place in us and represents the success of our continued expansion in Italy. Rome Fiumicino is one of our largest bases and, in a crucial year for Rome with the Jubilee, we are committed to providing even more efficient services.”

“Crossing the 20 million passenger threshold transited at Rome Fiumicino with Wizz Air is an achievement that goes beyond the figure itself – said. Claudio Faustini, Head of Route Development at Aeroporti di Roma. – in fact, this result is part of a context that has seen the carrier play a significant role in the expansion of the network in Rome, thanks to the launch of many new destinations both short and medium-haul as well as the strengthening of markets that were previously poorly served, thus offering new opportunities for millions of travelers.”

1 According to CAPA – Centre for Aviation Awards for Excellence 2024.

Wizz Air opens new pilot training center at Rome Fiumicino airport

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Pilot Training Center Wizz Air

Wizz Air, recognized as the most sustainable airline globally*, officially opened its new pilot training center at Rome Fiumicino Airport., marking an investment of more than 38 million euros. This state-of-the-art center, the company’s second and first outside Hungary, will provide recurrent training to more than 4,800 pilots annually, reinforcing Wizz Air’s commitment to safety, innovation and sustainable development in aviation.

The opening ceremony, held on October 1, 2024, was attended by József Váradi, CEO of Wizz Air, Marco Troncone, CEO of Aeroporti di Roma, and James Cahill, CAE vice president for commercial aviation in EMEA.

New pilot training center: a step forward for Wizz Air and Italy

József Váradi, CEO of Wizz Air, said, “This new training center in Rome demonstrates our commitment to the future of aviation and to our employees. Pilots are the heart of our operations, and this facility will ensure that they receive the most advanced and rigorous training available. Italy is a key market for us, with five operating bases, more than 1,000 crew members and more than 20 efficient and sustainable aircraft. This new investment strengthens our long-term presence in the region.”

The structure: state-of-the-art and sustainable

Located near Terminal 1 at Rome Fiumicino Airport, the training center occupies an area of more than 2,500 square meters, with briefing rooms, theoretical training spaces and a simulator room. Two state-of-the-art Airbus A320 full flight simulators are already operational, while a third will be installed in 2025. These simulators, equipped with high-fidelity visuals and an immersive cockpit, will provide realistic, state-of-the-art training for thousands of pilots each year.

Marco Troncone, CEO of Aeroporti di Roma, commented, “This hi-tech training center demonstrates the attractiveness of Rome Fiumicino Airport as a base for long-term development in the aviation market. The project, which we hope will create new job opportunities, fits perfectly into our strategic vision, whereinnovation and human capital development are central to sustainable development.”

Troncone also emphasized the close collaboration with Wizz Air, highlighting the importance of Rome Fiumicino as an airport hub of excellence, confirmed by the Skytrax 5 Star award and recognition as the best European hub since 2018 according to ACI Europe.

A strategic investment for the future of aviation

This new training center follows the success of the Budapest facility, which provided more than 98,000 hours of training in six years. With this investment in Rome, Wizz Air continues to consolidate its leadership in European aviation with a strong focus oninnovation, continuous training and the growth of its staff.

* CAPA – Centre for Aviation Awards for Excellence 2022-2023.

NewCold and Froneri join forces for new refrigeration hub: groundbreaking laid in Ferentino for the largest and most advanced automated logistics warehouse in central and southern Italy

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Froneri

The foundation stone has been laid for the new automated cold storage hub in Ferentino, the largest and most technologically advanced logistics warehouse in central and southern Italy. This ambitious project, promoted by NewCold, a world leader in cold chain logistics, represents an investment of more than 70 million euros and will create up to 200 new jobs. The facility will be operational in 2026 and will have a significant impact on cold chain logistics for Central and Southern Italy.

The automated refrigeration hub in Ferentino will be built next to the Froneri plant, one of the world’s largest producers of ice cream, with which it will be connected by a dedicated tunnel. This unique innovation for the Italian market will help reduce transport pollution, improve efficiency and promote environmental sustainability. The partnership between NewCold and Froneri is now decades old and extends globally, with collaborations in countries such as Australia, America, the United Kingdom and France.

Present at the inauguration were Bram Hage, CEO of NewCold, Luca Quaresima, Country Manager of NewCold Italy, Pietro Monaco, Global Head of Operations of Froneri, and Piergianni Fiorletta, Mayor of Ferentino. According to Hage, the new automated refrigeration hub in Ferentino “will set new standards in automation and sustainability, strengthening Italy’s role in the European food supply chain.”

The new facility, designed in several phases, will have an initial capacity of 62,000 pallet spaces, with a height of more than 40 meters. It will be equipped with state-of-the-art technology to automate loading and unloading processes, reducing logistics management time. In addition, the facility will consume 50 percent less energy than conventional warehouses, thanks to the use of renewable energy sources.

The new Ferentino warehouse is part of NewCold‘s expanding network in Italy, which already includes facilities in Piacenza and Borgorose. With a total capacity of 200,000 pallets, these facilities will enable more efficient distribution throughout the peninsula, strengthening the company’s position in the cold logistics sector.

To Sally Lee the social communication of Conbipel

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Conbipel

SallyLee, Digital Creative brand of Spencer & Lewis, an independent communications group associated with UNA – Companies in Communication Unite, announces the acquisition of the brand Conbipel within its client portfolio. The creative agency will manage the brand’s social activities on META (Instagram and Facebook) and TikTok with the goal of accompanying its repositioning journey and strengthening its digital presence.

Founded in 1958, Conbipel is a historic Italian clothing brand., known for the quality of its products and its unique style. The company is now undergoing a phase of transformation and innovation to re-establish itself in the Italian fashion scene.

“We are delighted to begin this collaboration with SallyLee,” said Mihaela Zabrautanu – Brand & Marketing Director of Conbipel. “our brand is making an important step forward from a modernization and style point of view, an aspect that I am sure we will communicate, in an impactful way together with their experience and creativity. We are happy to have them alongside us on this journey of transformation and innovation that we have embarked on.”

SallyLee’s strategy for Conbipel will focus on three main pillars: visual brand enhancement, seeking valuable interactions and building a strong community. Through visually appealing content and the pursuit of a dialogue with users that can bring added value, the agency aims to transform Conbipel’s digital presence and to strengthen the brand’s connection with its audience.

“Collaborating with a historic brand like Conbipel fills us with pride,” said Francesco D’Ugo – Senior Account Manager of SallyLee’s Social Media area. “Taking care of the social communication of a brand with such a wide and deep-rooted history is always challenging, and it is even more so given the path of renewal it has embarked on. On the one hand we will try to enhance its rich tradition, and on the other we will accompany Conbipel on new paths through innovative strategies and by building a digital presence that is as engaging as possible.”

This new acquisition is part of SallyLee’s positioning as a reality committed to building pathways in the digital sphere to accompany new or historic companies in their B2C communication by leveraging creativity and strategy, enhancing their tradition and accompanying them towards new goals.

The SallyLee communications team will be coordinated by the Senior Account Manager of the Social Media area, Francesco D’Ugo together with Erika Panacci, Senior Account Manager of the Design & Creativity area and managed by the Account Executives of the Social Media and Design & Creativity area Flavia De Stefano e Tanjona Ravelomanantsoa.



March 25 strike, Assosharing joins protests: “Opposed to current DDL road safety, sharing in Italy at risk”

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In response to the critical issues of the DDL Road Safety and threats to the shared mobility sector, Assosharing, the first association representing sharing mobility operators in Italy, is protesting today against the proposal to introduce mandatory helmets for sharing scooters, a proposal formulated without taking into account the economic and structural difficulties of operators in the sector. A measure that, as it is structured, could cause the loss of thousands of jobs.

 

A delegation from Assosharing, flanked by hundreds of electric scooters, gathered in front of the Ministry of Transport to again raise operators’ concerns about the Road Safety DDL and to call for a constructive dialogue with government institutions. The association’s protest joins those of taxi drivers and NCC drivers underway today in Rome, a sign that deep reflection is needed on the mobility system in all its forms.

 

After already submitting a note to the chair and group leaders of the House of Representatives Transportation Committee in January, therefore, the trade association is back to make its voice heard to avoid a collapse in the sharing sector in Italy, particularly with regard to what concerns the sector of electric scooters.

 

Andrea Giaretta, vice president of Assosharing and head of the scooter section, explains, “Assosharing has always been in favor of investments in safety, so much so that in recent years all operators have adapted their fleets to the new standards defined by MIT less than two years ago, but the current legislative proposals seriously threaten the sector’s operations. If the MIT does not listen to our voice more than 1,500 jobs are at risk, the danger of a collapse of sharing mobility in Italy is real. This DDL is not supported by any data inherent in the sharing sector “.

 

Assosharing’s protests make particular reference to theintroduction of the mandatory helmet on electric scooters, a novelty that does not take into account the operational and economic difficulties of operators. Giaretta adds, ” There have been no accident fatalities in the sharing sector in the past two years, thanks to investments in vehicles and the lowering of speed to 20km/h. Nonetheless, we are not against further investment in safety, but first it is necessary to sit down at a table with the Ministry to get our point across: the introduction of helmets would lead to a clear operational problem in the case of sharing, since the vehicles are not equipped with helmet anchoring and protection systems due to their very conformation. Losses of helmets through theft, damage, or carelessness would make the service economically unaffordable “.

 

In fact, the association estimates a 25 percent increase in costs, in an industry like sharing mobility where operators only break even through a lot of effort. The closure of the

services related to scooters, moreover, would lead to the subsequent closure of those dedicated to bike sharing, as they are not sustainable on their own. Giaretta concludes, ” Without taking this into account, 1,500 jobs are at risk. Developing green mobility in the right way is critical for the future of all of us, if we are not listened to all citizens who use micromobility will be penalized beyond measure without making improvements in safety “.

 

BSMT goes through the cinema in partnership with The Space Cinema

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È Bologna the city chosen to host for the first time a live episode of Pass by BSMT, the podcast conceived and hosted by Gianluca Gazzoli – podcaster, creator, and radio and TV host-who is making record ratings and views on all platforms. On the occasion, BSMT goes through the cinema! The date is Tuesday, March 26 at 8:30 p.m. at The Space Cinema in Bologna (Viale Europa, 5) where four guests will tell their stories to the audience as only at BSMT is possible to do.

A unique experience to immerse yourself in the stories of extraordinary personalities from different worlds, from the sports to music, through cinema, podcasts and television. To tell his story in a direct and unfiltered chat with Gianluca Gazzoli and the audience in the hall, basketball player Marco Belinelli, captain of Virtus Segafredo Bologna and the first and only Italian to win an NBA title, Pablo Trincia, journalist and author, Marco Bocci, actor among the most beloved by television and film audiences, Ghemon, singer-songwriter and rapper as well as fresh comedian, increasingly popular. Opening the evening will be the Novara-based digital creator Turbopaol.

This first live event of Pass by the BSMT is an opportunity to dive into a journey full of stories and anecdotes among the lives and passions of the protagonists, in which there will be no shortage of emotions and food for thought, to be relived later – at any time – thanks to the podcast.

With more than 150 million views on Youtube and more than 350k subscribers, more than 8 million listens on Spotify (where it has reached number one on the “Top Podcasts” chart several times ), more than 8.5 million likes on TikTok, and 4 to 5 million active users each month on Instagram,

Pass by BSMT has quickly become one of the most listened to podcasts in Italy, allowing Gianluca Gazzoli to introduce the public to the most important personalities, both Italian and international, from different worlds, including sports, music, entertainment, science, philosophy, entrepreneurship – but with one common denominator: “something special to be able to share.”

The episodes of Pass by the BSMT are available every Monday and Thursday on YouTube, Spotify e all major podcast streaming platforms.

WELCOME SPRING in SmartCityLife II^ Edition.

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SmartCitylife

SmartCityLife Ltd, the company that, in agreement with the City of Milan, has taken over the maintenance and management of the park and public areas of the district’s CityLife, during the press conference held this morning at the GUD of Milan CityLife, presented the rich calendar of “Events 2024″ which will involve not only the residents of the innovative and iconic Milanese neighborhood, but the entire citizenry.

 

Present at the event were the President of City Hall 8, Giulia Pelucchi, the CEO of SmartCityLife, arch. Roberto Russo, the CEO of Atlas, Stefano Terranova, Gabriele Tuccillo, CEO of Atlante Italia, Nicolò Dalla Valle, Mediamond agency line sales director and co-head of Videowall asset development, and Alfredo Costa, Head of Urban Trails CAI Milan.

 

“Sustainability is part of Atlas’ DNA and drives us to contribute to the achievement of zero-emission mobility. Through the constant development of innovative solutions, we are committed to creating the largest rapid and ultra-rapid charging network for electric vehicles in Southern Europe, powered entirely by renewable energy. A mission that fits perfectly with being part of the SmarCityLife ecosystem, an absolute reference in urban regeneration and sustainability in Europe. This partnership is a source of great pride: together with SmartCitylife, we are demonstrating that the technologies to make our cities more sustainable exist and can be fully exploited “, he stated Stefano Terranova, Ceo of Atlas.

 

“Milan is home for us, and the partnership with SmartCityLife allows us to reach an even wider audience, raising awareness about the role of Atlas and its goals. The transition to zero-emission mobility and access to public fast charging are priority issues, not only in Milan, but throughout Italy. This is why we are excited to take part in the upcoming initiatives proposed by SmartCityLife and bring sustainability into people’s daily lives,” added Gabriele Tuccillo, Ceo of Atlante Italia.

 

“We are proud to partner with such an ambitious and innovative initiative plan as SmartCityLife.”, says Nicola Lussana CEO of the Videowall and Mediamond companies. “Videowall, together with advertising concessionaire Mediamond, has identified the city of Milan as the centerpiece of a “smart” street furniture project. Using high-resolution installations and cutting-edge technology, we aim to foster the digitization of the city’s physical spaces and improve the citizen experience. The prestigious City Life district represents a key piece in the evolution of this project: with more than 50 state-of-the-art digital screens, installations and dedicated exhibition areas, our intervention is spread across the mall area and the entire surrounding park. In addition, with extensions including mobile devices, we create an immersive journey that engages visitors and offers them a memorable interactive experience. At the same time, companies have the opportunity to take advantage of a variety of unique outdoor communication solutions designed specifically by Mediamond to reach their consumers,” c onclude Nicola Lussana.

 

“The CAI section of Milan is an association and fellowship founded in 1873 on the protection and defense of the environment and the territory, these alongside others are the values that the mountains transmit to us. It is impossible to think that the defense of the environment and the quality of the territory are only applicable in the mountains and not in other places such as that of a large urban city such as Milan. For these reasons we adhere with conviction to the SmartCityLife Milan initiatives planned for this year. The purpose is to highlight in a “trail” route the history, evolutionary stratification, geology and naturalistic aspects that our city offers.”, declares Alfredo Costa, Head of Urban Trails CAI Milan.

 

At the press conference, SmartCityLife’s CEO, Arch. Roberto Russo presented together with the new partners the new program schedule “Events 2024”. Events that will begin soon after, on the weekend of March 23 and 24, with the E-moving Days and will alternate in the days and months to follow with moments of sports, such as the long-awaited sports competitions, like the Salomon Runnning and the Nigth Run. Events of art and culture instead will feature the students of the Liceo Boccioni with a competition for students on the theme of ArtLine and a PCTO project (pathways for transversal skills and orientation) to foster interchange between schools..

 

Thanks also to the collaboration of Milan Guide which will organize guided tours (within the SmarCityLife park where the works are allocated), aimed at attracting and involving students from Milan’s schools.

Also open for the weekend of March 23 and 24 from 10:30 a.m. to 6:30 p.m. will be the CityLife Flower Gardens, curated by the Sunshine Cooperative. Starting from the Orti Fioriti , on Saturday 23 at 10:45 a.m., it will be possible to join a tour of the park to discover the various types of plants accompanied by the staff of HW Style, one of the companies responsible for the maintenance of the CityLife park’s greenery.

On Saturday, March 23 it will be possible for children between the ages of 5 and 10 years old, from 3 p.m. to 6 p.m., at CityLife Tennis Garden, approach this dynamic and fun sport, totally free of charge. Just go to the structure dedicated to tennis that rises within the CityLife area, currently at Piazzale Arduino, near the Orti Fioriti and the local GUD Milano.

Starting in April, however a new Pickleball court will be opened inside the CityLife park to give all fans and non-fans a chance to try this new racquet sport that has arrived from the USA.

 

The initiatives that will gradually take place throughout the year will have as their common denominator the sustainability, the respect for the environment e projects related to innovation for a smarter but also and above all more sustainable outdoor life.

 

All events will be searchable (dates, times and other news) on theSmartCityLife App which since last year has been revamped in its special layout and enriched with new sections, including those dedicated to SmartCityLife’s partners: Atlas and Videowall.

 

L’ SmartCityLife App, revamped in layout and content with the help of A-Tone, a product development, digital services and digital branding company, is the innovative application for those who love CityLife. Available for free download, it offers smart living in the neighborhood, meaning you can easily and safely frequent CityLife and stay up-to-date on all events and services in the area (for example, discovering art and architecture itineraries and learning about the evolution of the park and the whole area). The SmartCityLife App. was born primarily to give a unique service, and will evolve and grow over time to better and better meet the needs of those who frequent CityLife, just like a real community.

To Spencer & Lewis the communication of Anytime Fitness in Italy

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anytime fitness

The Independent Communication Group associated with UNA (Aziende della Comunicazione Unite), has been awarded the PR & Media Relations activities for the Anytime Fitness brand, the largest fitness franchise in the world and the only one present in all continents. The agency will be tasked with telling the media about the U.S. brand’s news, projects and values, reinforcing its positioning within the Italian media landscape through a communication plan that has already entered into full swing.

“Presiding over more than forty countries, with one of the fastest growing and most widespread franchises in the world, also means being able to understand the way a brand needs to address media and audiences, as well as investors and market stakeholders. This makes Spencer & Lewis’ commitment to Anytime Fitness in Italy all the more challenging – comments Aurelio Calamuneri, PR & Media Relations Director of the Group – We will tell the story of the franchise’s growth on the national territory and the initiatives aimed at conveying the brand’s identity and values to the Italian media, reciprocating with a creative and transversal approach the trust received.”

Born in the United States in 2002, Anytime Fitness now has more than 5 million members and more than 5,200 clubs worldwide, including 44 in Italy, where it arrived with its first club in Rome in 2016. Characterizing the brand’s offer-which aims to reach the quota of 60 clubs open in Italy by the end of 2024-is the h24 formula for 365 days a year and the interconnection of its clubs globally: in fact, thanks to the magnetic key that is delivered at the time of enrollment, any member can access any Anytime Fitness gym in Italy and around the world.

The Spencer & Lewis team that will be in charge of Anytime Fitness communications is coordinated by PR & Media Relations Director Aurelio Calamuneri and managed by PR Account Manager Marco Ferrari, with tasks of ongoing operations, strategy optimization, event presidency, media appointments and press incoming.

Occupational health and safety, unveiled the 17 technological innovation projects funded by the Bit announcement

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Artes 4.0 Pontedera

The headquarters of Artes 4.0, a highly specialized national competence center funded by the Ministry of Business and Made in Italy, this morning in Pontedera (Pisa) hosted the presentation event of the 17 projects funded by Inail through the Technological Innovation Call (Bit), managed in synergy with the Tuscan competence center with the aim of improving health and safety conditions for workers.

“The Bit call,” explains Edoardo Gambacciani, central director of Research atInail, “is a measure aimed at boosting innovation in occupational health and safety to create social value by focusing on business competitiveness, quality work and better protection for workers. This is a pilot experiment in the direction of establishing and consolidating the Institute’s role as a hub for innovation and technology transfer in occupational health and safety. The results of the research projects come out of the drawers of the laboratories to give rise to sustainable and effective solutions to be applied in companies, which accompany the digital and technological transition of the production fabric by putting the worker’s person at the center of innovation.”

Launched at the end of 2022, the Bit call has made a total of two million euros available to start-ups, micro-enterprises, SMEs and large companies to carry out innovation, industrial research and technology transfer projects aimed at reducing occupational accidents and diseases or developing positive spillovers for the protection of workers through the use of Impresa 4.0 technologies. Issues related to occupational health and safety, in fact, are one of the application focuses of the skills and tools that Artes 4.0 makes available to develop within companies concrete and innovative solutions useful for improving the levels of worker protection.

As pointed out by Paolo Dario, scientific director of Artes 4.0 and coordinator of the European hub for digital innovation Artes 5.0, “safety at work is also a crucial issue for business development and on which it is necessary to focus all energies to ensure, first and foremost, protection for human health. Technologies 4.0 and 5.0 can also and primarily be applied to occupational health and safety, which are the pillars on which a modern, responsible and, above all, safe working environment is built. Investing in innovative solutions means creating an enterprise in which technology not only improves the efficiency of production processes, but also starts from the premise of protecting and supporting the workforce, contributing to the world of work not only in terms of new and more qualified employment, but also to make it safer, healthier and more sustainable.”

The presentation of the 17 innovative projects launched since last June thanks to the Bit announcement, with a contribution for each intervention ranging between 100 thousand and 140 thousand euros, was also an opportunity to address the sensitive issue of worker health protection in an extremely concrete way before a selected audience of referenced guests, stakeholders, journalists, institutions, and representatives of the business and labor worlds.

After the institutional greetings, with speeches by, among others, Antonio Mazzeo, Labor and Security coordinator of the Conference of Regions and Autonomous Provinces, the characteristics of the industrial research and experimental development projects selected under the Bit call were illustrated by representatives of the companies that were awarded the funding.

In the second part of the event, the theme of technological innovation from an anthropocentric, sustainable and inclusive perspective applied to occupational health and safety was the focus of a panel discussion moderated by the editor of the newspaper Il Tirreno, Cristiano Marcacci, which in addition to Dario and Gambacciani also involved Antonio Frisoli, president of Artes 4.0, Francesca Posarelli, president of the Small Industry of Confindustria Toscana, Riccardo Sabatini, head of Environment and Safety Cna Toscana, Alessio Giovarruscio, trade union manager of Confcommercio Pisa, Federica Montaghi, head of the Regional Coordination on Occupational Safety of Uil Toscana, and Cinzia Ferrante, Tuscany regional secretary with responsibility for central functions of Cisl FP.

News and opportunities 4.0: ARTES 4.0 at MECSPE scheduled March 6-8 at BolognaFiere

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ARTES 4.0, a Highly Specialized Competence Center funded by the Ministry of Enterprise and Made in Italy, will be present at MECSPE, a leading international trade fair for the manufacturing industry, to be held March 6-8 at BolognaFiere, to meet with Italian companies.

In addition to having a booth in Hall 21, in the Competence Center area, where it will be possible to learn more about and learn about opportunities in the area of digital transformation and facilitated services for 4.0 and 5.0 innovation in Italy, ARTES 4.0 will take part in important appointments, which will make the competence center the protagonist on the first day of the fair, Wednesday, March 6.

At 10:15 a.m. , ARTES 4.0 President Antonio Frisoli will inaugurate the Startup Factory in collaboration with important entities such as Gellify, Industrio Ventures and InnovUp, accelerators and investors in manufacturing startups, an area tailored to foster dialogue between startups and small, medium, large and high-tech companiesthat wish to strengthen their competitiveness through innovation activities in a highly specialized context.

At 10:30 a.m. at the MECSPE LAB area – Innovation Space, President Antonio Frisoli will be one of the speakers at the round table of the opening event of the fair together with representatives of the Ministry of Business and Made in Italy and the Emilia Romagna Region, as well as other Italian Competence Centers. The roundtable will be an important moment of discussion on topics such as MECSPE Observatory data on the Manufacturing sector and “PNRR and Transition 5.0 Plan.”

At 1:30 p.m., the ARTES 4.0 event titled ” Skills, Technologies and Financing for Innovation 4.0 and 5.0 of Italian Companies” will be held in the Speech Area of Hall 21 and will involve Antonio Frisoli, ARTES 4.0 President, Paolo Dario, ARTES 4.0 Scientific Director and EDIH ARTES 5.0 Coordinator, Francesca Tonini, ARTES 4.0 Executive Director, Marco Belardi, Technology Director Business Unit 4.0 Alto Adriatico, Paolo Masini, Head of Rolling Stock, Technology and System Engineering, Trenitalia, ARTES 4.0 Governing Board , Luigi Fratelli, Head of Research & Development, Hitachi Rail, Marina Lombardi, Head of Innovation Area, Enel Green Power, Flavia Zanon, PMO Cineca, Tecnopolo of Bologna, Roberto Righetti, ART-ER Director Regione Emilia Romagna and Piergiorgio Zuffi, Innova Finance Commercial Director.

The appointment will consist of an important opportunity to learn more about the opportunities and high-value technology services offered by the competence center, which, through mainly funds from the PNRR and the EC’s Digital Europe Program, acts as a bridge between universities, large companies and SMEs to foster the development of digital technologies and advanced robotics for Industry 4.0. Composed of 134 selected members, ARTES 4.0 has a widespread presence in 7 Italian regions with 13 locations. The latest news on the 5.0 Transition Plan and Research Credit will also be presented, as well as ARTES 4.0 services and success stories.

“We are at a crucial time for the Italian economy, where skills, technologies and financing play a decisive role not only in general for Innovation 4.0 and 5.0 companies, but in pushing the productivity of our manufacturing to hitherto unthinkable levels. Digital skills become essential, not only in emerging technologies, but also in their effective management and application, and in Industry 4.0 to revolutionize production processes and the value chain. However, to remain globally competitive, Italian companies must adopt these technologies quickly and effectively, stopping acting as followers and learning to become manufacturing leaders in sectors where Italy excels, such as manufacturing.” – commented Paolo Dario, ARTES 4.0 scientific director and EDIH ARTES 5.0 coordinator.

Finally, at this meeting, Business Unit 4.0 Technology Director Upper Adriatic Marco Belardi will present a report with important updates on the long-awaited launch of the 5.0 Transition Plan and the Tax Credit Certification, which will allow for a future leap forward and speed up the next steps for technological innovation of Italian companies.

“Events such as these are important opportunities for discussion, for a sector such as Technology Transition that is in continuous renewal and development. We are confident that important insights and new opportunities for growth will emerge from this meeting, to enable the creation of a challenging scenario that is in step with the latest initiatives to stimulate and push innovations, the only lever for our country’s competitiveness ” – stresses Antonio Frisoli, ARTES 4.0 president.

Ploom X increasingly the star of the most exclusive events: a truly unique event in Rome to celebrate the arrival of the JTI device nationwide

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The link between Ploom X and the “coolest” events of the Italian nightlife is strengthened. Last night in Rome inside the exclusive location of Via Tiburtina Studios was held the big event organized by JTI in collaboration with Post Office and dedicated to all Ploom X consumers, to celebrate the arrival of the device throughout the country.

The choice of the location, among the best known of the capital’s nightlife, testifies to the strong connection Ploom X has with the music and art world within our country.

Ploom X, in fact, made its debut within the European market last April right from Italy, starting since then a path marked by an excellent reception by consumers and the participation of the brand in numerous initiatives related to the world of culture, which have attested the Ploom brand as an iconic player of some of the most exclusive moments of art, fashion and music within the
country.

In recent months, in fact, Ploom X has been a partner in some of the most anticipated events of Milan Fashion Week and important music events such as the Club To Club Festival in Turin.

Ploom X was also a sponsor of the Milan Fashion Film Festival, awarding the prize for Best Experimental Fashion Film and supported the creation of Oltremare, the light work by internationally renowned artist Massimo Uberti.

Many occasions between music, fashion and culture, where the brand has been a protagonist, strengthening a special bond.

The event in Rome in collaboration with Post Office, which reaffirmed this synergy with a look at technology and innovation, was attended by more than 2,000 people, who celebrated to the notes of Kungs – internationally renowned DJ and producer – in a setting in line with the features of the device imagined to bring the heated tobacco experience into the future.

“Here in Italy we began a journey a few months ago,” commented Didier Ellena, president and CEO of JTI Italy, “a journey that has given us day after day increasingly encouraging results, such that we can define our debut with Ploom X within the country as a real success. For this reason we felt it was our duty to celebrate the arrival of the device throughout the country with a big event dedicated to our consumers, to thank them for the reception given to the device over these months. We are well aware that the
heated tobacco market is very competitive, but the knowledge that we have created a product of the highest quality makes us look to the future with confidence and high expectations.”

Ploom X, in fact, is a device that makes quality of experience its defining characteristic: the result of years of investment, research and development, the device guarantees an even nicotine release and intense aroma from start to finish, offering unlimited 5-minute puff sessions; the device is designed to heat tobacco while minimizing the smell of smoke; and with a full refill cycle, it can offer up to 23 sessions of use.

Arriving on the market in three different colors-Silver, Black and Champagne-Ploom X can then be further customized with a wide range of covers and accessories so as to best suit the user’s tastes.

“It is precisely thanks to its innovative features that Ploom X is enjoying great success in the market and among consumers,” explained Marco Lalos, Marketing Director of JTI Italy, “a reception that allows us to say that 2024 will also be a pivotal year for the Ploom brand. Not only because of the excellent sales prospects, but also because it will be the year of launch of many new initiatives related to the brand, which will aim to further link Ploom to the world of fashion, music and design. A journey that has already begun this year and that has led many consumers to discover our device and its distinctive features.”

The nationwide arrival of Ploom X marks the opening of a new page for JTI within the country, and further ties the company to Italy, which has always been one of the most relevant countries for the company internationally.

In fact, for more than 10 years JTI has been increasingly investing internally in the Italian tobacco industry, also supporting numerous initiatives within the country to improve the environmental, social and economic sustainability of the territories in which it operates, with a keen eye on the communities that inhabit them.

“Italy is the country where the two pillars of our corporate mission best come together,” indeed concluded Lorenzo Fronteddu, Corporate Affairs and Communications Director of JTI Italia.“JTI’s goal is as simple as it is concrete: to offer ‘truly unique’ moments to our consumers and at the same time commit ourselves to creating a ‘better future’ in the communities where we operate. That is why JTI promotes numerous initiatives, united by one word: sustainability. In Italy, we have successfully invested and continue to invest, we have developed a solid bond with the territories and helped grow their agricultural and business fabric. In this country, we have written a piece of our history, and now we are ready to look to the future: Ploom X is in effect a fundamental part of that future, and its arrival throughout the country inaugurates a new chapter for our company in Italy.”

 

For further information: Spencer & Lewis

Citylife at the global top of sustainability with three international certifications – LEED and WELL for Community and SITES – at platinum level

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Citylife the iconic Milan neighborhood that transformed the former fairgrounds area into one of the most successful urban regeneration projects in Europe, is the first urban area in the world to achieve the “Platinum” level in three international certifications:

 

  • LEED for Cities and Communities, awarded by the U.S. Green Building Council
  • WELL for Community, awarded by the International WELL Building Institute (IWBI).
  • It is the first project in Europe to achieve SITES certification, awarded by Green Business Certification Inc. (GBC), and the first in the world to achieve the “Platinum” level for Existing Landscapes

 

The formalization and presentation of the plaques took place in the presence of institutions, press and TV media during a press conference in the Generali tower. Present at the event were. Andrea Sironi, president of Assicurazioni Generali, Aldo Mazzocco, Managing Director of Generali Real Estate and Chairman of CityLife, Paolo Micucci, CEO of CityLife, Kay Killmann, Managing Director Green Business Certification Inc. Europe, Richard Le Sueur, Director International WELL Building Institute and Fabrizio Capaccioli, President GBC Italy, Daniele Pieranunzi (SITES Director) – Green Business Certification Inc. (others to be confirmed and added)

 

LEED for Cities and Communities

Certification LEED for CITIES and COMMUNITIES evaluates the design, development and management of communities from environmental, social and economic perspectives, rewarding the least possible impact on the environment.

CityLife has reached the Platinum level thanks to aspects such as, the redevelopment of an area embedded in a previously developed context and well connected by public transportation; the introduction of new community services focused in particular on the security of the area, its usability through well-managed and diverse spaces, and digitization the on-site production and off-site supply of renewable energy; the adoption of energy-efficient systems and excellent management of water resources; and the creation of a resilient community that enables a high quality of life not only for residents, but also for visitors and people working in the area, to a wide catchment area.

In fact, CityLife achieved scores of excellence in the categories: TRANSPORTATION & LAND USE, WATER EFFICIENCY, ENERGY & GREENHOUSE GAS EMISSIONS, and QUALITY OF LIFE.

 

WELL for Community

Certification WELL for Community, awarded by International WELL Building Institute (IWBI), assesses the development of a resilient, inclusive and integrated community based on a strong identity that can positively impact people’s mental and physical well-being. CityLife has been awarded the Platinum level enhancing aspects such as the creation of a totally car-free area reserved for sustainable and smart mobility, pedestrian and undisturbed by city traffic; the spaces dedicated to the community with a perfect integration between green and urban landscape, which represent an ideal gathering point for events, sports, cultural and social activities, attended by nearly 11 million people each year; the choice of materials with high reflectivity and permeability that increase the site’s resilience to climate change; spaces dedicated to art (particularly the contemporary art works of ArtLine), sports, and nature with more than 2,000 trees and a focus on biodiversity. All this has resulted in excellent scores in the areas of : MOVEMENT, SOUND, MIND AND COMMUNITY.

 

SITES

SITES is the certification recently introduced by Green Business Certification Inc. , complementary to LEED certification, to contribute more specifically to the creation, development and management of resilient and sustainable outdoor spaces and landscapes with total respect for nature. CityLife is the first project in Europe to achieve SITES certification, and the first in the world to achieve the “Platinum” level in the Existing Landscapes typology.

SITES certification has enhanced key aspects of the CityLife park.: the creation of the second park with great attention to the use of mostly native species to preserve local biodiversity; the

the creation of the second largest park in the city, covering more than 17 hectares and accounting for as much as 52 percent of the area; the design of the park with great attention to the use of mostly native species to preserve local biodiversity; the optimal management of stormwater for irrigation use and the centrality of water, with the ovoid-shaped fountain fed by a recirculation system, and the historic Four Seasons Fountain, as well as the choice of highly permeable materials; and the spaces dedicated to leisure and art.

These aspects resulted in very high scores in the categories: WATER, SOIL and VEGETATION and HUMAN HEALTH&WELLBEING..

 

The scope covered by the certifications includes, in addition to the park: the Isozaki Tower,certified LEED Platinum; the Hadid Tower, certified LEED Platinum; CityLife Shopping District, certified BREEAM in Use Good Level; the Libeskind Tower, certified LEED Gold; CityWave (the new building under construction) pre-certified LEED, WELL, WiredScore, all at the level Platinum; Palace of Sparks (Generali Square Garden), historic pavilion of the former fairgrounds; the residences Hadid; the Libeskind residences and the kindergarten BabyLife certificate LEED Platinum.

 

Confirming the concreteness of the sustainability and quality of life goals of CityLife is now seen in the construction of CityWave, l’building designed by Bjarke Ingels Group whose completion is scheduled for late 2025 and which has already achieved no fewer than three international sustainability certifications at the highest level. In fact, after obtaining, as the first building in Italy, the certification WiredScore PLATINUM, CityWave has now also achieved pre-certification WELL v2 Core PLATINUM and pre-certification LEED Core Shell v4 PLATINUM. It is therefore the only building in Italy to have achieved these three important international certifications at the highest level.

 

The CityWave project brings to a climax CityLife’s commitment to urban redevelopment and sustainability, which have characterized the entire development of the district since its inception. CityLife is in fact one of the most important examples of urban regeneration in Europe, a neighborhood returned to the city of Milan in a completely renewed and usable form, characterized by sustainability, quality of life and services. With as much as 17 hectares of extension and more than 2,000 trees, the CityLife park, whose management is entrusted to SmartCityLife, is one of the main green areas in the Milan urban area , a busy green lung open to the public featuring a pathway of contemporary artworks. The CityLife park is home to a balanced mix of uses that includes the three office towers designed by Zaha Hadid, Daniel Libeskind and Arata Isozaki (an open-air museum by the masters of architecture soon to be joined by Bjarke Ingels), as well as residences, a shopping district with quality businesses, restaurants and services, and spaces dedicated to events and sports.

All the CityLife redevelopments are part of the European strategy of Generali Real Estate which, with assets under management of more than € 38 billion, ranks among the world’s leading real estate managers and creates value for investors through a series of cross-border investment vehicles, managed by specialized asset manager Generali Real Estate SGR.

 

For further informations: Spencer & Lewis

 

Insurtech: viteSicure closes a 2 million euro bridge round

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ViteSicure, the Italian insurtech founded in 2020 and specializing in life protection, has closed a €2 million bridge round, underwritten by the Fondo Rilancio Startup managed by CDP Venture Capital SGR together with Apside (the joint venture created between Intesa Sanpaolo and Digital Magics), a number of business angels and almost all existing shareholders, including Reale Mutua Assicurazioni, who have confirmed their confidence in the company’s vision.

The funds raised in this investment round will be used to foster and accelerate the company’s growth path through new technology investments-especially in AI-and expansion into a new underinsured country with high development potential.

The just-closed round anticipates a subsequent Series A round by the company, currently scheduled for 2024.

“We are very pleased and grateful for the results of this funding round,” commented Eleonora Del Vento, CEO and Co-Founder of viteSicure. “At a historical moment characterized by a general decrease in investment in the sector, particularly in the insurtech sphere, the confidence shown by our investors is confirmation that we are moving in the right direction, with metrics that show not only growth but also the sustainable profitability of our business model.”

“In Italy we are helping to revolutionize the financial security of millennials by focusing on digital transformation and distinguishing ourselves by being sustainable, immediate and self-service ,” said instead Alessandro Turra, Chief Marketing Officer and Co-Founder of viteSicure. “Now, with the help of our investors, we are ready to accelerate our growth process, enhancing our platform with investments in AI and kicking off our overseas development, which will start in an underinsured country with very high development potential.”

“We are pleased with the investment made by Apside in viteSicure, an insurtech company that represents a distinctive example of digital transformation in the insurance sector,” said Silvia Rinaldi, Chairman of the Board of Directors of Apside and Senior Director at Intesa Sanpaolo. “Apside recognized the distinctive features of viteSicure capable of offering the market a flexible, affordable product with an innovative approach. viteSicure, thanks to the consolidated experience of its founders, has managed to develop a product with ESG impact, a fundamental requirement in Apside’s investment choices.”


VITESICURE: INSURANCE TAILORED TO MILLENNIALS

viteSicure, on the market with a full digital process from January 2020, has from the beginning identified millennials as its target audience, a category that according to research suffers 61 percent from anxiety about their family’s future, but still remains unreceptive to insurance offerings .

Thanks to an approach based on technology, speed, and the economic sustainability of its offerings, the company has grown significantly over the years, reaching more than doubling its revenues in 2022 over the previous year.

Now, with this new cash injection, the company will be able to further accelerate its growth process.

 

For further informations: Spencer & Lewis

JTI introduces Ploom X, the new heated tobacco device for a “Truly Unique” experience

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We are only a few days away from the Italian market entry of Ploom X, the new JTI-branded heated-tobacco device officially unveiled today at a technology-focused event in Milan.

The device, which will be available from the beginning of April, makes its entry into the European Union market precisely in our country. This is not a random choice, as Didier Ellena, president and CEO of JTI Italy, explains.

“The decision to start the distribution of Ploom X here is yet another demonstration of the importance of this country for our company: Italy in the world is synonymous with attention to detail, research, refinement, elegance and style: a concept that fits perfectly with JTI’s mission and the idea behind Ploom. Encapsulated in this device is our company’s response to the heated tobacco market, a sector that has been growing rapidly in recent years. This device represents a piece of our future, a future in which Italy leads the way, to continue to grow together on a path of innovation, technology and quality.”

Ploom X has the HeatFlow™ system as its hallmark: a system that, using proprietary technology, ensures a smooth nicotine release and intense aroma from start to finish, and offers unlimited 5-minute smoke sessions.

Thanks to its technology, the device is designed to heat tobacco while minimizing the smell of smoke, and with a full charge cycle, it can offer up to 23 sessions of use, ensuring the same top-quality experience in each one.

Ploom X will come to market in three colors, Silver, Black and Champagne, and can be further customized with a wide range of magnetic covers and accessories.

“We wanted each of our customers to feel free to express themselves even while using the device,” said in fact Giacomo Merli, Marketing Director of JTI Italy. “For us, every consumer is Truly Unique. And we wanted each one to be able to customize it exactly to their own taste. JTI’s new device is compact, ergonomically designed, and intuitive. In one sentence: a key building block for the future of our company.”

A future that sees Italy playing an increasingly prominent role for JTI, which has always been committed to increasing investments within the country, not only through the purchase of tobacco but also through concrete activities in support of sustainability and social inclusion.

“Our relationship with Italy starts from afar, but looks to the future,” finally commented Lorenzo Fronteddu, Corporate Affairs and Communications Director of JTI Italy. “Here we have invested and continue to invest increasingly and successfully, we have developed solid ties with the territories and contributed to the growth of the country’s agricultural and business fabric, growing in turn. Italy is our springboard into the future: here we have written one piece of our history and now we are ready to start another. And Ploom X represents, in effect, a part of that future.”

Launched in Milan, Ploom X will initially be available in Lombardy, Liguria, Piedmont, Veneto, Tuscany, Emilia-Romagna, Apulia, and Sicily, and then will arrive throughout Italy.

 

For further informations: Spencer & Lewis

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