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WELCOME SPRING in SmartCityLife II^ Edition.

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SmartCitylife

SmartCityLife Ltd, the company that, in agreement with the City of Milan, has taken over the maintenance and management of the park and public areas of the district’s CityLife, during the press conference held this morning at the GUD of Milan CityLife, presented the rich calendar of “Events 2024″ which will involve not only the residents of the innovative and iconic Milanese neighborhood, but the entire citizenry.

 

Present at the event were the President of City Hall 8, Giulia Pelucchi, the CEO of SmartCityLife, arch. Roberto Russo, the CEO of Atlas, Stefano Terranova, Gabriele Tuccillo, CEO of Atlante Italia, Nicolò Dalla Valle, Mediamond agency line sales director and co-head of Videowall asset development, and Alfredo Costa, Head of Urban Trails CAI Milan.

 

“Sustainability is part of Atlas’ DNA and drives us to contribute to the achievement of zero-emission mobility. Through the constant development of innovative solutions, we are committed to creating the largest rapid and ultra-rapid charging network for electric vehicles in Southern Europe, powered entirely by renewable energy. A mission that fits perfectly with being part of the SmarCityLife ecosystem, an absolute reference in urban regeneration and sustainability in Europe. This partnership is a source of great pride: together with SmartCitylife, we are demonstrating that the technologies to make our cities more sustainable exist and can be fully exploited “, he stated Stefano Terranova, Ceo of Atlas.

 

“Milan is home for us, and the partnership with SmartCityLife allows us to reach an even wider audience, raising awareness about the role of Atlas and its goals. The transition to zero-emission mobility and access to public fast charging are priority issues, not only in Milan, but throughout Italy. This is why we are excited to take part in the upcoming initiatives proposed by SmartCityLife and bring sustainability into people’s daily lives,” added Gabriele Tuccillo, Ceo of Atlante Italia.

 

“We are proud to partner with such an ambitious and innovative initiative plan as SmartCityLife.”, says Nicola Lussana CEO of the Videowall and Mediamond companies. “Videowall, together with advertising concessionaire Mediamond, has identified the city of Milan as the centerpiece of a “smart” street furniture project. Using high-resolution installations and cutting-edge technology, we aim to foster the digitization of the city’s physical spaces and improve the citizen experience. The prestigious City Life district represents a key piece in the evolution of this project: with more than 50 state-of-the-art digital screens, installations and dedicated exhibition areas, our intervention is spread across the mall area and the entire surrounding park. In addition, with extensions including mobile devices, we create an immersive journey that engages visitors and offers them a memorable interactive experience. At the same time, companies have the opportunity to take advantage of a variety of unique outdoor communication solutions designed specifically by Mediamond to reach their consumers,” c onclude Nicola Lussana.

 

“The CAI section of Milan is an association and fellowship founded in 1873 on the protection and defense of the environment and the territory, these alongside others are the values that the mountains transmit to us. It is impossible to think that the defense of the environment and the quality of the territory are only applicable in the mountains and not in other places such as that of a large urban city such as Milan. For these reasons we adhere with conviction to the SmartCityLife Milan initiatives planned for this year. The purpose is to highlight in a “trail” route the history, evolutionary stratification, geology and naturalistic aspects that our city offers.”, declares Alfredo Costa, Head of Urban Trails CAI Milan.

 

At the press conference, SmartCityLife’s CEO, Arch. Roberto Russo presented together with the new partners the new program schedule “Events 2024”. Events that will begin soon after, on the weekend of March 23 and 24, with the E-moving Days and will alternate in the days and months to follow with moments of sports, such as the long-awaited sports competitions, like the Salomon Runnning and the Nigth Run. Events of art and culture instead will feature the students of the Liceo Boccioni with a competition for students on the theme of ArtLine and a PCTO project (pathways for transversal skills and orientation) to foster interchange between schools..

 

Thanks also to the collaboration of Milan Guide which will organize guided tours (within the SmarCityLife park where the works are allocated), aimed at attracting and involving students from Milan’s schools.

Also open for the weekend of March 23 and 24 from 10:30 a.m. to 6:30 p.m. will be the CityLife Flower Gardens, curated by the Sunshine Cooperative. Starting from the Orti Fioriti , on Saturday 23 at 10:45 a.m., it will be possible to join a tour of the park to discover the various types of plants accompanied by the staff of HW Style, one of the companies responsible for the maintenance of the CityLife park’s greenery.

On Saturday, March 23 it will be possible for children between the ages of 5 and 10 years old, from 3 p.m. to 6 p.m., at CityLife Tennis Garden, approach this dynamic and fun sport, totally free of charge. Just go to the structure dedicated to tennis that rises within the CityLife area, currently at Piazzale Arduino, near the Orti Fioriti and the local GUD Milano.

Starting in April, however a new Pickleball court will be opened inside the CityLife park to give all fans and non-fans a chance to try this new racquet sport that has arrived from the USA.

 

The initiatives that will gradually take place throughout the year will have as their common denominator the sustainability, the respect for the environment e projects related to innovation for a smarter but also and above all more sustainable outdoor life.

 

All events will be searchable (dates, times and other news) on theSmartCityLife App which since last year has been revamped in its special layout and enriched with new sections, including those dedicated to SmartCityLife’s partners: Atlas and Videowall.

 

L’ SmartCityLife App, revamped in layout and content with the help of A-Tone, a product development, digital services and digital branding company, is the innovative application for those who love CityLife. Available for free download, it offers smart living in the neighborhood, meaning you can easily and safely frequent CityLife and stay up-to-date on all events and services in the area (for example, discovering art and architecture itineraries and learning about the evolution of the park and the whole area). The SmartCityLife App. was born primarily to give a unique service, and will evolve and grow over time to better and better meet the needs of those who frequent CityLife, just like a real community.

To Spencer & Lewis the communication of Anytime Fitness in Italy

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anytime fitness

The Independent Communication Group associated with UNA (Aziende della Comunicazione Unite), has been awarded the PR & Media Relations activities for the Anytime Fitness brand, the largest fitness franchise in the world and the only one present in all continents. The agency will be tasked with telling the media about the U.S. brand’s news, projects and values, reinforcing its positioning within the Italian media landscape through a communication plan that has already entered into full swing.

“Presiding over more than forty countries, with one of the fastest growing and most widespread franchises in the world, also means being able to understand the way a brand needs to address media and audiences, as well as investors and market stakeholders. This makes Spencer & Lewis’ commitment to Anytime Fitness in Italy all the more challenging – comments Aurelio Calamuneri, PR & Media Relations Director of the Group – We will tell the story of the franchise’s growth on the national territory and the initiatives aimed at conveying the brand’s identity and values to the Italian media, reciprocating with a creative and transversal approach the trust received.”

Born in the United States in 2002, Anytime Fitness now has more than 5 million members and more than 5,200 clubs worldwide, including 44 in Italy, where it arrived with its first club in Rome in 2016. Characterizing the brand’s offer-which aims to reach the quota of 60 clubs open in Italy by the end of 2024-is the h24 formula for 365 days a year and the interconnection of its clubs globally: in fact, thanks to the magnetic key that is delivered at the time of enrollment, any member can access any Anytime Fitness gym in Italy and around the world.

The Spencer & Lewis team that will be in charge of Anytime Fitness communications is coordinated by PR & Media Relations Director Aurelio Calamuneri and managed by PR Account Manager Marco Ferrari, with tasks of ongoing operations, strategy optimization, event presidency, media appointments and press incoming.

Occupational health and safety, unveiled the 17 technological innovation projects funded by the Bit announcement

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Artes 4.0 Pontedera

The headquarters of Artes 4.0, a highly specialized national competence center funded by the Ministry of Business and Made in Italy, this morning in Pontedera (Pisa) hosted the presentation event of the 17 projects funded by Inail through the Technological Innovation Call (Bit), managed in synergy with the Tuscan competence center with the aim of improving health and safety conditions for workers.

“The Bit call,” explains Edoardo Gambacciani, central director of Research atInail, “is a measure aimed at boosting innovation in occupational health and safety to create social value by focusing on business competitiveness, quality work and better protection for workers. This is a pilot experiment in the direction of establishing and consolidating the Institute’s role as a hub for innovation and technology transfer in occupational health and safety. The results of the research projects come out of the drawers of the laboratories to give rise to sustainable and effective solutions to be applied in companies, which accompany the digital and technological transition of the production fabric by putting the worker’s person at the center of innovation.”

Launched at the end of 2022, the Bit call has made a total of two million euros available to start-ups, micro-enterprises, SMEs and large companies to carry out innovation, industrial research and technology transfer projects aimed at reducing occupational accidents and diseases or developing positive spillovers for the protection of workers through the use of Impresa 4.0 technologies. Issues related to occupational health and safety, in fact, are one of the application focuses of the skills and tools that Artes 4.0 makes available to develop within companies concrete and innovative solutions useful for improving the levels of worker protection.

As pointed out by Paolo Dario, scientific director of Artes 4.0 and coordinator of the European hub for digital innovation Artes 5.0, “safety at work is also a crucial issue for business development and on which it is necessary to focus all energies to ensure, first and foremost, protection for human health. Technologies 4.0 and 5.0 can also and primarily be applied to occupational health and safety, which are the pillars on which a modern, responsible and, above all, safe working environment is built. Investing in innovative solutions means creating an enterprise in which technology not only improves the efficiency of production processes, but also starts from the premise of protecting and supporting the workforce, contributing to the world of work not only in terms of new and more qualified employment, but also to make it safer, healthier and more sustainable.”

The presentation of the 17 innovative projects launched since last June thanks to the Bit announcement, with a contribution for each intervention ranging between 100 thousand and 140 thousand euros, was also an opportunity to address the sensitive issue of worker health protection in an extremely concrete way before a selected audience of referenced guests, stakeholders, journalists, institutions, and representatives of the business and labor worlds.

After the institutional greetings, with speeches by, among others, Antonio Mazzeo, Labor and Security coordinator of the Conference of Regions and Autonomous Provinces, the characteristics of the industrial research and experimental development projects selected under the Bit call were illustrated by representatives of the companies that were awarded the funding.

In the second part of the event, the theme of technological innovation from an anthropocentric, sustainable and inclusive perspective applied to occupational health and safety was the focus of a panel discussion moderated by the editor of the newspaper Il Tirreno, Cristiano Marcacci, which in addition to Dario and Gambacciani also involved Antonio Frisoli, president of Artes 4.0, Francesca Posarelli, president of the Small Industry of Confindustria Toscana, Riccardo Sabatini, head of Environment and Safety Cna Toscana, Alessio Giovarruscio, trade union manager of Confcommercio Pisa, Federica Montaghi, head of the Regional Coordination on Occupational Safety of Uil Toscana, and Cinzia Ferrante, Tuscany regional secretary with responsibility for central functions of Cisl FP.

News and opportunities 4.0: ARTES 4.0 at MECSPE scheduled March 6-8 at BolognaFiere

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Artes

ARTES 4.0, a Highly Specialized Competence Center funded by the Ministry of Enterprise and Made in Italy, will be present at MECSPE, a leading international trade fair for the manufacturing industry, to be held March 6-8 at BolognaFiere, to meet with Italian companies.

In addition to having a booth in Hall 21, in the Competence Center area, where it will be possible to learn more about and learn about opportunities in the area of digital transformation and facilitated services for 4.0 and 5.0 innovation in Italy, ARTES 4.0 will take part in important appointments, which will make the competence center the protagonist on the first day of the fair, Wednesday, March 6.

At 10:15 a.m. , ARTES 4.0 President Antonio Frisoli will inaugurate the Startup Factory in collaboration with important entities such as Gellify, Industrio Ventures and InnovUp, accelerators and investors in manufacturing startups, an area tailored to foster dialogue between startups and small, medium, large and high-tech companiesthat wish to strengthen their competitiveness through innovation activities in a highly specialized context.

At 10:30 a.m. at the MECSPE LAB area – Innovation Space, President Antonio Frisoli will be one of the speakers at the round table of the opening event of the fair together with representatives of the Ministry of Business and Made in Italy and the Emilia Romagna Region, as well as other Italian Competence Centers. The roundtable will be an important moment of discussion on topics such as MECSPE Observatory data on the Manufacturing sector and “PNRR and Transition 5.0 Plan.”

At 1:30 p.m., the ARTES 4.0 event titled ” Skills, Technologies and Financing for Innovation 4.0 and 5.0 of Italian Companies” will be held in the Speech Area of Hall 21 and will involve Antonio Frisoli, ARTES 4.0 President, Paolo Dario, ARTES 4.0 Scientific Director and EDIH ARTES 5.0 Coordinator, Francesca Tonini, ARTES 4.0 Executive Director, Marco Belardi, Technology Director Business Unit 4.0 Alto Adriatico, Paolo Masini, Head of Rolling Stock, Technology and System Engineering, Trenitalia, ARTES 4.0 Governing Board , Luigi Fratelli, Head of Research & Development, Hitachi Rail, Marina Lombardi, Head of Innovation Area, Enel Green Power, Flavia Zanon, PMO Cineca, Tecnopolo of Bologna, Roberto Righetti, ART-ER Director Regione Emilia Romagna and Piergiorgio Zuffi, Innova Finance Commercial Director.

The appointment will consist of an important opportunity to learn more about the opportunities and high-value technology services offered by the competence center, which, through mainly funds from the PNRR and the EC’s Digital Europe Program, acts as a bridge between universities, large companies and SMEs to foster the development of digital technologies and advanced robotics for Industry 4.0. Composed of 134 selected members, ARTES 4.0 has a widespread presence in 7 Italian regions with 13 locations. The latest news on the 5.0 Transition Plan and Research Credit will also be presented, as well as ARTES 4.0 services and success stories.

“We are at a crucial time for the Italian economy, where skills, technologies and financing play a decisive role not only in general for Innovation 4.0 and 5.0 companies, but in pushing the productivity of our manufacturing to hitherto unthinkable levels. Digital skills become essential, not only in emerging technologies, but also in their effective management and application, and in Industry 4.0 to revolutionize production processes and the value chain. However, to remain globally competitive, Italian companies must adopt these technologies quickly and effectively, stopping acting as followers and learning to become manufacturing leaders in sectors where Italy excels, such as manufacturing.” – commented Paolo Dario, ARTES 4.0 scientific director and EDIH ARTES 5.0 coordinator.

Finally, at this meeting, Business Unit 4.0 Technology Director Upper Adriatic Marco Belardi will present a report with important updates on the long-awaited launch of the 5.0 Transition Plan and the Tax Credit Certification, which will allow for a future leap forward and speed up the next steps for technological innovation of Italian companies.

“Events such as these are important opportunities for discussion, for a sector such as Technology Transition that is in continuous renewal and development. We are confident that important insights and new opportunities for growth will emerge from this meeting, to enable the creation of a challenging scenario that is in step with the latest initiatives to stimulate and push innovations, the only lever for our country’s competitiveness ” – stresses Antonio Frisoli, ARTES 4.0 president.

Ploom X increasingly the star of the most exclusive events: a truly unique event in Rome to celebrate the arrival of the JTI device nationwide

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ploom x

The link between Ploom X and the “coolest” events of the Italian nightlife is strengthened. Last night in Rome inside the exclusive location of Via Tiburtina Studios was held the big event organized by JTI in collaboration with Post Office and dedicated to all Ploom X consumers, to celebrate the arrival of the device throughout the country.

The choice of the location, among the best known of the capital’s nightlife, testifies to the strong connection Ploom X has with the music and art world within our country.

Ploom X, in fact, made its debut within the European market last April right from Italy, starting since then a path marked by an excellent reception by consumers and the participation of the brand in numerous initiatives related to the world of culture, which have attested the Ploom brand as an iconic player of some of the most exclusive moments of art, fashion and music within the
country.

In recent months, in fact, Ploom X has been a partner in some of the most anticipated events of Milan Fashion Week and important music events such as the Club To Club Festival in Turin.

Ploom X was also a sponsor of the Milan Fashion Film Festival, awarding the prize for Best Experimental Fashion Film and supported the creation of Oltremare, the light work by internationally renowned artist Massimo Uberti.

Many occasions between music, fashion and culture, where the brand has been a protagonist, strengthening a special bond.

The event in Rome in collaboration with Post Office, which reaffirmed this synergy with a look at technology and innovation, was attended by more than 2,000 people, who celebrated to the notes of Kungs – internationally renowned DJ and producer – in a setting in line with the features of the device imagined to bring the heated tobacco experience into the future.

“Here in Italy we began a journey a few months ago,” commented Didier Ellena, president and CEO of JTI Italy, “a journey that has given us day after day increasingly encouraging results, such that we can define our debut with Ploom X within the country as a real success. For this reason we felt it was our duty to celebrate the arrival of the device throughout the country with a big event dedicated to our consumers, to thank them for the reception given to the device over these months. We are well aware that the
heated tobacco market is very competitive, but the knowledge that we have created a product of the highest quality makes us look to the future with confidence and high expectations.”

Ploom X, in fact, is a device that makes quality of experience its defining characteristic: the result of years of investment, research and development, the device guarantees an even nicotine release and intense aroma from start to finish, offering unlimited 5-minute puff sessions; the device is designed to heat tobacco while minimizing the smell of smoke; and with a full refill cycle, it can offer up to 23 sessions of use.

Arriving on the market in three different colors-Silver, Black and Champagne-Ploom X can then be further customized with a wide range of covers and accessories so as to best suit the user’s tastes.

“It is precisely thanks to its innovative features that Ploom X is enjoying great success in the market and among consumers,” explained Marco Lalos, Marketing Director of JTI Italy, “a reception that allows us to say that 2024 will also be a pivotal year for the Ploom brand. Not only because of the excellent sales prospects, but also because it will be the year of launch of many new initiatives related to the brand, which will aim to further link Ploom to the world of fashion, music and design. A journey that has already begun this year and that has led many consumers to discover our device and its distinctive features.”

The nationwide arrival of Ploom X marks the opening of a new page for JTI within the country, and further ties the company to Italy, which has always been one of the most relevant countries for the company internationally.

In fact, for more than 10 years JTI has been increasingly investing internally in the Italian tobacco industry, also supporting numerous initiatives within the country to improve the environmental, social and economic sustainability of the territories in which it operates, with a keen eye on the communities that inhabit them.

“Italy is the country where the two pillars of our corporate mission best come together,” indeed concluded Lorenzo Fronteddu, Corporate Affairs and Communications Director of JTI Italia.“JTI’s goal is as simple as it is concrete: to offer ‘truly unique’ moments to our consumers and at the same time commit ourselves to creating a ‘better future’ in the communities where we operate. That is why JTI promotes numerous initiatives, united by one word: sustainability. In Italy, we have successfully invested and continue to invest, we have developed a solid bond with the territories and helped grow their agricultural and business fabric. In this country, we have written a piece of our history, and now we are ready to look to the future: Ploom X is in effect a fundamental part of that future, and its arrival throughout the country inaugurates a new chapter for our company in Italy.”

 

For further information: Spencer & Lewis

Citylife at the global top of sustainability with three international certifications – LEED and WELL for Community and SITES – at platinum level

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citylife

Citylife the iconic Milan neighborhood that transformed the former fairgrounds area into one of the most successful urban regeneration projects in Europe, is the first urban area in the world to achieve the “Platinum” level in three international certifications:

 

  • LEED for Cities and Communities, awarded by the U.S. Green Building Council
  • WELL for Community, awarded by the International WELL Building Institute (IWBI).
  • It is the first project in Europe to achieve SITES certification, awarded by Green Business Certification Inc. (GBC), and the first in the world to achieve the “Platinum” level for Existing Landscapes

 

The formalization and presentation of the plaques took place in the presence of institutions, press and TV media during a press conference in the Generali tower. Present at the event were. Andrea Sironi, president of Assicurazioni Generali, Aldo Mazzocco, Managing Director of Generali Real Estate and Chairman of CityLife, Paolo Micucci, CEO of CityLife, Kay Killmann, Managing Director Green Business Certification Inc. Europe, Richard Le Sueur, Director International WELL Building Institute and Fabrizio Capaccioli, President GBC Italy, Daniele Pieranunzi (SITES Director) – Green Business Certification Inc. (others to be confirmed and added)

 

LEED for Cities and Communities

Certification LEED for CITIES and COMMUNITIES evaluates the design, development and management of communities from environmental, social and economic perspectives, rewarding the least possible impact on the environment.

CityLife has reached the Platinum level thanks to aspects such as, the redevelopment of an area embedded in a previously developed context and well connected by public transportation; the introduction of new community services focused in particular on the security of the area, its usability through well-managed and diverse spaces, and digitization the on-site production and off-site supply of renewable energy; the adoption of energy-efficient systems and excellent management of water resources; and the creation of a resilient community that enables a high quality of life not only for residents, but also for visitors and people working in the area, to a wide catchment area.

In fact, CityLife achieved scores of excellence in the categories: TRANSPORTATION & LAND USE, WATER EFFICIENCY, ENERGY & GREENHOUSE GAS EMISSIONS, and QUALITY OF LIFE.

 

WELL for Community

Certification WELL for Community, awarded by International WELL Building Institute (IWBI), assesses the development of a resilient, inclusive and integrated community based on a strong identity that can positively impact people’s mental and physical well-being. CityLife has been awarded the Platinum level enhancing aspects such as the creation of a totally car-free area reserved for sustainable and smart mobility, pedestrian and undisturbed by city traffic; the spaces dedicated to the community with a perfect integration between green and urban landscape, which represent an ideal gathering point for events, sports, cultural and social activities, attended by nearly 11 million people each year; the choice of materials with high reflectivity and permeability that increase the site’s resilience to climate change; spaces dedicated to art (particularly the contemporary art works of ArtLine), sports, and nature with more than 2,000 trees and a focus on biodiversity. All this has resulted in excellent scores in the areas of : MOVEMENT, SOUND, MIND AND COMMUNITY.

 

SITES

SITES is the certification recently introduced by Green Business Certification Inc. , complementary to LEED certification, to contribute more specifically to the creation, development and management of resilient and sustainable outdoor spaces and landscapes with total respect for nature. CityLife is the first project in Europe to achieve SITES certification, and the first in the world to achieve the “Platinum” level in the Existing Landscapes typology.

SITES certification has enhanced key aspects of the CityLife park.: the creation of the second park with great attention to the use of mostly native species to preserve local biodiversity; the

the creation of the second largest park in the city, covering more than 17 hectares and accounting for as much as 52 percent of the area; the design of the park with great attention to the use of mostly native species to preserve local biodiversity; the optimal management of stormwater for irrigation use and the centrality of water, with the ovoid-shaped fountain fed by a recirculation system, and the historic Four Seasons Fountain, as well as the choice of highly permeable materials; and the spaces dedicated to leisure and art.

These aspects resulted in very high scores in the categories: WATER, SOIL and VEGETATION and HUMAN HEALTH&WELLBEING..

 

The scope covered by the certifications includes, in addition to the park: the Isozaki Tower,certified LEED Platinum; the Hadid Tower, certified LEED Platinum; CityLife Shopping District, certified BREEAM in Use Good Level; the Libeskind Tower, certified LEED Gold; CityWave (the new building under construction) pre-certified LEED, WELL, WiredScore, all at the level Platinum; Palace of Sparks (Generali Square Garden), historic pavilion of the former fairgrounds; the residences Hadid; the Libeskind residences and the kindergarten BabyLife certificate LEED Platinum.

 

Confirming the concreteness of the sustainability and quality of life goals of CityLife is now seen in the construction of CityWave, l’building designed by Bjarke Ingels Group whose completion is scheduled for late 2025 and which has already achieved no fewer than three international sustainability certifications at the highest level. In fact, after obtaining, as the first building in Italy, the certification WiredScore PLATINUM, CityWave has now also achieved pre-certification WELL v2 Core PLATINUM and pre-certification LEED Core Shell v4 PLATINUM. It is therefore the only building in Italy to have achieved these three important international certifications at the highest level.

 

The CityWave project brings to a climax CityLife’s commitment to urban redevelopment and sustainability, which have characterized the entire development of the district since its inception. CityLife is in fact one of the most important examples of urban regeneration in Europe, a neighborhood returned to the city of Milan in a completely renewed and usable form, characterized by sustainability, quality of life and services. With as much as 17 hectares of extension and more than 2,000 trees, the CityLife park, whose management is entrusted to SmartCityLife, is one of the main green areas in the Milan urban area , a busy green lung open to the public featuring a pathway of contemporary artworks. The CityLife park is home to a balanced mix of uses that includes the three office towers designed by Zaha Hadid, Daniel Libeskind and Arata Isozaki (an open-air museum by the masters of architecture soon to be joined by Bjarke Ingels), as well as residences, a shopping district with quality businesses, restaurants and services, and spaces dedicated to events and sports.

All the CityLife redevelopments are part of the European strategy of Generali Real Estate which, with assets under management of more than € 38 billion, ranks among the world’s leading real estate managers and creates value for investors through a series of cross-border investment vehicles, managed by specialized asset manager Generali Real Estate SGR.

 

For further informations: Spencer & Lewis

 

Insurtech: viteSicure closes a 2 million euro bridge round

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ViteSicure, the Italian insurtech founded in 2020 and specializing in life protection, has closed a €2 million bridge round, underwritten by the Fondo Rilancio Startup managed by CDP Venture Capital SGR together with Apside (the joint venture created between Intesa Sanpaolo and Digital Magics), a number of business angels and almost all existing shareholders, including Reale Mutua Assicurazioni, who have confirmed their confidence in the company’s vision.

The funds raised in this investment round will be used to foster and accelerate the company’s growth path through new technology investments-especially in AI-and expansion into a new underinsured country with high development potential.

The just-closed round anticipates a subsequent Series A round by the company, currently scheduled for 2024.

“We are very pleased and grateful for the results of this funding round,” commented Eleonora Del Vento, CEO and Co-Founder of viteSicure. “At a historical moment characterized by a general decrease in investment in the sector, particularly in the insurtech sphere, the confidence shown by our investors is confirmation that we are moving in the right direction, with metrics that show not only growth but also the sustainable profitability of our business model.”

“In Italy we are helping to revolutionize the financial security of millennials by focusing on digital transformation and distinguishing ourselves by being sustainable, immediate and self-service ,” said instead Alessandro Turra, Chief Marketing Officer and Co-Founder of viteSicure. “Now, with the help of our investors, we are ready to accelerate our growth process, enhancing our platform with investments in AI and kicking off our overseas development, which will start in an underinsured country with very high development potential.”

“We are pleased with the investment made by Apside in viteSicure, an insurtech company that represents a distinctive example of digital transformation in the insurance sector,” said Silvia Rinaldi, Chairman of the Board of Directors of Apside and Senior Director at Intesa Sanpaolo. “Apside recognized the distinctive features of viteSicure capable of offering the market a flexible, affordable product with an innovative approach. viteSicure, thanks to the consolidated experience of its founders, has managed to develop a product with ESG impact, a fundamental requirement in Apside’s investment choices.”


VITESICURE: INSURANCE TAILORED TO MILLENNIALS

viteSicure, on the market with a full digital process from January 2020, has from the beginning identified millennials as its target audience, a category that according to research suffers 61 percent from anxiety about their family’s future, but still remains unreceptive to insurance offerings .

Thanks to an approach based on technology, speed, and the economic sustainability of its offerings, the company has grown significantly over the years, reaching more than doubling its revenues in 2022 over the previous year.

Now, with this new cash injection, the company will be able to further accelerate its growth process.

 

For further informations: Spencer & Lewis

JTI introduces Ploom X, the new heated tobacco device for a “Truly Unique” experience

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jti

We are only a few days away from the Italian market entry of Ploom X, the new JTI-branded heated-tobacco device officially unveiled today at a technology-focused event in Milan.

The device, which will be available from the beginning of April, makes its entry into the European Union market precisely in our country. This is not a random choice, as Didier Ellena, president and CEO of JTI Italy, explains.

“The decision to start the distribution of Ploom X here is yet another demonstration of the importance of this country for our company: Italy in the world is synonymous with attention to detail, research, refinement, elegance and style: a concept that fits perfectly with JTI’s mission and the idea behind Ploom. Encapsulated in this device is our company’s response to the heated tobacco market, a sector that has been growing rapidly in recent years. This device represents a piece of our future, a future in which Italy leads the way, to continue to grow together on a path of innovation, technology and quality.”

Ploom X has the HeatFlow™ system as its hallmark: a system that, using proprietary technology, ensures a smooth nicotine release and intense aroma from start to finish, and offers unlimited 5-minute smoke sessions.

Thanks to its technology, the device is designed to heat tobacco while minimizing the smell of smoke, and with a full charge cycle, it can offer up to 23 sessions of use, ensuring the same top-quality experience in each one.

Ploom X will come to market in three colors, Silver, Black and Champagne, and can be further customized with a wide range of magnetic covers and accessories.

“We wanted each of our customers to feel free to express themselves even while using the device,” said in fact Giacomo Merli, Marketing Director of JTI Italy. “For us, every consumer is Truly Unique. And we wanted each one to be able to customize it exactly to their own taste. JTI’s new device is compact, ergonomically designed, and intuitive. In one sentence: a key building block for the future of our company.”

A future that sees Italy playing an increasingly prominent role for JTI, which has always been committed to increasing investments within the country, not only through the purchase of tobacco but also through concrete activities in support of sustainability and social inclusion.

“Our relationship with Italy starts from afar, but looks to the future,” finally commented Lorenzo Fronteddu, Corporate Affairs and Communications Director of JTI Italy. “Here we have invested and continue to invest increasingly and successfully, we have developed solid ties with the territories and contributed to the growth of the country’s agricultural and business fabric, growing in turn. Italy is our springboard into the future: here we have written one piece of our history and now we are ready to start another. And Ploom X represents, in effect, a part of that future.”

Launched in Milan, Ploom X will initially be available in Lombardy, Liguria, Piedmont, Veneto, Tuscany, Emilia-Romagna, Apulia, and Sicily, and then will arrive throughout Italy.

 

For further informations: Spencer & Lewis

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