Casa del Cinema spotlight turns on audiovisual storytelling of companies: inaugurated the third edition of Premio Film Impresa with the presentation of a Special Award to Luca Zingaretti
The curtain has officially risen on the third edition of the Film Impresa Award, an initiative conceived and implemented by Unindustria, with the support of Confindustria, which has now become a true cultural hub and meeting and reference place.
The objective of the Award, which this year embraces as thematic pillars the future, ' innovation andartificial intelligence, is to enhance, exalt and communicate the values of the company and the people who work in it through the different languages of cinema that companies increasingly make to tell their story, their product, the work of the people, and the relationship with the territory.
"We are very happy with the large turnout and a really intense and content-rich start. The day started with UNI.verso PFI, a series of meetings dedicated to business communication, which is the heart of our project: enhancing the way companies tell their stories; and an interesting panel dedicated to female entrepreneurship."- Film Impresa Award President Giampaolo Letta said. "The third edition officially opened with an interesting panel in which partner companies talked about how they are experiencing technological transformation, innovation and artificial intelligence. Immediately afterwards, there was the presentation of the Special Award to Luca Zingaretti for the short film he made for Fondamentale - the Construction Supply Chain, an integrated communication project that perfectly embodies the DNA of Premio Film Impresa, which was followed by a wonderful conversation also with Indigo Film co-founder Francesca Cima and ANCE president Federica Brancaccio. Finally, we screened two unreleased films made by two companies from Lazio that, inspired by the past edition of Premio Film Impresa, chose to tell their story, products and growth path that led them to become internationally relevant realities; and we felt it was meaningful to present them to the audience of this edition, showing how this Award can really be an engine for business storytelling."
The third edition officially kicked off with the opening event in the afternoon, but the first inaugural slot was staged already in the morning with the space UNI.verso PFI, a B2B meeting and networking workshop curated by Team PFI in collaboration with Prima Comunicazione and project leader Lidia Cudemo, president of Unindustria's Publishing, Information and Audiovisual Section, dedicated to the centrality of business storytelling and the meeting between entrepreneurs, institutions and the world of communication.
The first appointment, The business of communicating, introduced by Lidia Cudemo herself, featured film producer Francesca Cima in a dialogue that placed at the center the importance of corporate storytelling and the ability of companies to tell their stories more and more effectively by adopting highly innovative business schemes and models. The meeting was moderated by Prima Comunicazione journalist Lorenzo Menichini, who also brought greetings from managing editor Alessandra Ravetta.
This was followed by space for A coffee with..., a dynamic discussion animated by Lidia Cudemo and Oscar Ricci, president of Piccola Industria Area of Rome Unindustria, and dedicated to young entrepreneurs, startups, partner companies and professionals to share experiences and opportunities, to get to know and be known, with the intent to grow together and foster new ideas and collaborations.
At the same time, it was also staged Sowing the Future, a moment dedicated to orientation and training, curated by the ITS Mechatronics Foundation of the Lazio Academy, one of the institutional partners of Premio Film Impresa.
Another highlight involved the space Empowerment in women's entrepreneurship., attended by Lidia Cudemo; Francesca Mariotti, Almaviva CDA member; Valentina Picca Bianchi, Impresa Donna Committee chair; Virginia Gullotta, CEO & Co and Founder The Zest; Ottavia Semerari, founder and administrator of the social enterprise Variabile K, which benefited from incentives managed by Invitalia. A meeting that focused on the theme of female entrepreneurship through the telling of success stories and strategies that ensure greater inclusion in the working world, emphasizing its function as an engine for the enhancement and development of communities and territories.
"Artificial intelligence can personalize the viewing experience, but the heart of stories remains human. Algorithms can help, but not replace creativity. The real risk is not Artificial Intelligence, which can instead increase productivity, reduce repetitive work and enhance human ingenuity. The real risk is the lack of courage to propose new, authentic content, far from the usual sequels," - said Unindustria President Giuseppe Biazzo during the meeting Future, Innovation and AI, the opening event of the third edition of the Film Impresa Award. "The Film Impresa Award was created with the aim of telling the story of Italian enterprise through the language of audiovisuals. Today we are at the third edition, and we can say that this intuition has found a response. Lazio is not only the cradle of Italian cinema, but a real economic and productive engine for the entire audiovisual sector. It is no coincidence that Audiovisual is one of the sectors mentioned in the Industrial Plan of Lazio that we presented with the Region, because strongly reviving the importance of advanced industry and services with very high added value in our territories also means strengthening our leadership in Audiovisual."
A press conference was then held in the afternoon, attended by Premio Film Impresa president Giampaolo Letta and artistic director Mario Sesti, in a discussion that featured actor and director Luca Zingaretti, Indigo Film co-founder Francesca Cima and ANCE president Federica Brancaccio.
During the meeting, some details of We Who Came from Far Away, the short film directed and starring Luca Zingaretti himself and produced by Indigo Film for Fundamental - the Construction Supply Chain, which was then proposed to the public at a later date, underscoring how Premio Film Impresa strongly wanted to highlight a project that tells and enhances the many souls, professionalism and skills of the construction sector, with the intention of capturing the interest not only of insiders but also of a wider audience and in particular of the new generations.
"The opening of this third edition, with communication operators, representatives of important companies, and film producers, confirms that Premio Film Impresa has become a not-to-be-missed event on the agenda of entrepreneurship and audiovisuals"- said Artistic Director Mario Sesti.
Immediately following the press conference was the event Future, Innovation and AI, which officially opened the third edition of Film Impresa Award.
Also speaking at the meeting, which was introduced by Giampaolo Letta and Mario Sesti, were Unindustria President Giuseppe Biazzo and ANICA President Alexander Usai.
This was followed by a panel moderated by Il Messaggero deputy editor Alvaro Moretti, and featuring Michele Svidercoschi, director of Communication, Marketing and Institutional Relations Almaviva Group; Alvise Zanardi, general manager Il Messaggero; LaviniaBellioni, head of Institutional Territorial Affairs Edison; Luigi Gallo, head of Incentives and Innovation Invitalia; Francesco Egini, head of External Relations and Associative Relations Umana; and Roberto Fiorini, Regional Manager Central Italy UniCredit.
After the afternoon's previews, space was then given to the highly anticipated special screening of the short film Noi che veniamo da lontano, which opened the door to a conversation on the relationship between audiovisuals and enterprise, moderated by Giampaolo Letta and Mario Sesti, and again involving Federica Brancaccio, Francesca Cima and Luca Zingaretti, to whom the Special Film Impresa Award was presented.
The program continued with the talk Communicating the enterprise. The enterprise of communicating , during which Mario Sesti dialogued with Lorenza Lei, head of Cinema and Audiovisual of the Lazio Region, and Andrea Minuz, essayist and full professor at La Sapienza University of Rome-teacher of History of Cinema and Theory and Analysis of Screenwriting, who on the occasion also introduced the masterclass and presented the four unpublished screenplays.
At the close of the day, the audience was treated to a screening of two unreleased films: Giulio Donato's Vision, produced by Jumping Flea for NETGROUP, which was followed by speeches by Giuseppe Mocerino and Salvatore Gesuele, president and CEO of Netgroup, respectively, and those of director Giulio Donato and producer Alessandro Lazzi in video link-up; and Nicolò Donnantuoni's Everything You Wanted to Know About a Balloon You Never Dared Burst, produced by Susy Film for Gemar, with closing remarks by Genesio Rocca, president Gemar Srl, director Nicolò Donnantuoni and producer Romano Pigliacelli.
The third edition obtained the patronage of Roma Capitale, Rai Teche, Archivio Nazionale Cinema d'Impresa CSC and the collaboration of Confindustria, Regione Lazio, Invitalia, ANICA, UNA, Fondazione Cinema per Roma.
Premio Film Impresa is joined by partners Almaviva, Edison Next, Umana, UniCredit, among others.
Technical sponsors are Spencer & Lewis, D-Hub Studios, Ega, Tecnoconference Europe.
Media partners are Il Messaggero, Prima Comunicazione and Adnkronos.
Tomorrow, in addition to other interesting in-depth talks, screenings of the competing works will also begin, which again this year fall into the following categories: Narrative Area by UniCredit; Documentary Area by Umana; Area II&S: Innovation, Image & Sound by Almaviva.
To view the full program, simply log on to the official Premio Film Impresa website at the following link: https://www.filmimpresa.it/edizioni/2025/programma-pfi2025
Also on the same site, it is also possible to follow live streaming of all scheduled events, consult the complete list of films in the selection , and make reservations for the events on April 10 and 11.
